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Accenture: customer experience should be the focus of modern marketing

Accenture: customer experience should be the focus of modern marketing | marketing and content creation | Scoop.it
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. (Accenture: customer experience should be the focus of modern marketing: It's a key crisis risk!
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marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | marketing and content creation | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/


Via Antonino Militello, massimo facchinetti
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Content Marketing 2015: Top 100 Influencers & Brands

Content Marketing 2015: Top 100 Influencers & Brands | marketing and content creation | Scoop.it

Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper.


Via Neil Ferree
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Neil Ferree's curator insight, July 1, 12:09 PM

Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.


Very interesting routine to see who you should be following on Twitter based on your core value prop.

Marco Favero's curator insight, July 2, 1:56 AM

aggiungi la tua intuizione ...

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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | marketing and content creation | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
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malek's curator insight, May 1, 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

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10 Detailed Infographic Templates for Every Type of Business

10 Detailed Infographic Templates for Every Type of Business | marketing and content creation | Scoop.it

So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!

 

In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 2, 10:53 AM

If you're looking for templates that will help you create your own infographic for your business, you have come to the right place! Recommended reading from Marketo. 9/10

Comunicologos.com's curator insight, May 3, 10:38 AM

Infografías

Christine Lombardo's curator insight, May 4, 9:42 AM

Infographics are the new "it" tool for presenting information on any topic in a concise, visually engaging, and easy to read format. Even better, they're versatile enough to be used by teachers, school administrators, and students.

Rescooped by Becky Gaylord from building community through social media
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Do You Have a Relationship Building Strategy? Here's Why You Should

Do You Have a Relationship Building Strategy? Here's Why You Should | marketing and content creation | Scoop.it
There are many other people selling the same thing you do. Here's why having an effective relationship building strategy can make all the difference.

Via Josh St. Aubin, Becky Gaylord
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Josh St. Aubin's curator insight, December 6, 2014 12:38 AM

You can use social/digital to shake hands, but until you can look someone in the eye there will always be a gap in the relationship. Not everyone is looking to take it to the next level, but for those that are, there is tremendous upside both personally and for your brand.

Rescooped by Becky Gaylord from The Marketing Technology Alert
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The Anatomy of a Perfect SEO Page - SEMrush Blog

The Anatomy of a Perfect SEO Page - SEMrush Blog | marketing and content creation | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


Via marketingIO
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Gary Barclay's curator insight, April 8, 2:11 AM

so many of these around, this covers the basics.

Marco Favero's curator insight, April 8, 3:50 AM

aggiungi la tua intuizione ...

Daniella Marin's curator insight, April 8, 3:00 PM

Who doesn't like a good infographic...

Rescooped by Becky Gaylord from Pinterest News Source
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Create better pins! The Art and Science of Pinterest Visual Marketing

Create better pins! The Art and Science of Pinterest Visual Marketing | marketing and content creation | Scoop.it
Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.

Via Kelly Lieberman, Scott McElreath
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Peg Corwin's curator insight, January 20, 9:34 AM

Good infographic reference on creating pins.

Rescooped by Becky Gaylord from Modern Marketer
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | marketing and content creation | Scoop.it

Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here's how we defined each post type...


Via The Fish Firm
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The Fish Firm's curator insight, February 5, 1:49 PM

Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

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Social Media and Mobile Marketing: A Marriage Made in Heaven

Social Media and Mobile Marketing: A Marriage Made in Heaven | marketing and content creation | Scoop.it
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand.
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50 Stats You Need to Know About Content Marketing

50 Stats You Need to Know About Content Marketing | marketing and content creation | Scoop.it

Via Neil Ferree, massimo facchinetti
Becky Gaylord's insight:

Great post! 

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Olivier Milo's curator insight, December 3, 2014 12:03 PM

Here's why content marketing should be part of your business strategy!

Cloudstaff's curator insight, December 3, 2014 7:23 PM

Content Marketing is truly one of the best ways in establishing your presence online. For further help, you can visit http://cloudstaff.com/contentmoderation and jumpstart your Internet marketing today!

Dawn Matheson's curator insight, December 18, 2014 1:01 PM

The numbers may impress, they may overwhelm ... just remember that every grain of sand is important to sustaining the beach. Think about ways you can break these numbers into "local relevance" for your marketing goals. 

Rescooped by Becky Gaylord from Better know and better use Social Media today (facebook, twitter...)
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20 Ways to Make Shareable Content

20 Ways to Make Shareable Content | marketing and content creation | Scoop.it
To make a shareable content, you can talk about a new trend, data or publication; or write what others are writing just try to say it better.

Via Bonnie Burns, massimo facchinetti, Soraia Ferreira, Mau
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Michael MacNeil's curator insight, September 18, 2014 8:19 AM

Useful advice for the web age.

GestionBarrette's curator insight, September 18, 2014 10:31 AM

You must all read this before going to bed !

Adlava's curator insight, October 2, 2014 5:41 PM

Photos, photos, photos!

Rescooped by Becky Gaylord from Digital Social Media Marketing
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10 Content Creation Tools For The Marketing Team Of One

10 Content Creation Tools For The Marketing Team Of One | marketing and content creation | Scoop.it

SometimesDoes it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing? As a Marketing Team of One you need to perform the same tasks that any u…


Via Ally Greer, Brian Fanzo
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Ally Greer's curator insight, October 6, 2014 7:05 PM

Not everyone is lucky enough to work with a huge team of marketers, and those people also happen to not be lucky enough to get more hours added to their day! 


This list contains some great tools to keep your content marketing lean when you're working with limited resources. My personal favorite is Canva. I love using that to create quick & dirty graphics. 


I'd also add Skitch & Trello. Skitch is a great screenshotting tool that you can install for Mac and use to mark up images with arrows, text, circles, etc. Trello is  another one that I can't live without. I'm on a content marketing team of two and we use Trello to manage our strategy in a lean way; keeping track of ideas, what's in progress, and what's been completed.


-------------------

If you're an SMB or part of a #leancontent marketing team, join us on Facebook to talk content strategy with a lean mindset.


If you're a marketer looking for an easy way to discover content, share it on social media, and publish it to your website, get a demo of Scoop.it today.

Nedko Aldev's curator insight, February 4, 3:12 PM

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Goof-proof recipe yields amazing social media content

Goof-proof recipe yields amazing social media content | marketing and content creation | Scoop.it
» Goof-proof recipe yields amazing social media content | Successful communication solutions
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5 Types of Content That Get Maximum Shares

5 Types of Content That Get Maximum Shares | marketing and content creation | Scoop.it
Of course you want your company to grow.

So, what’s the best bet these days?

Surely, it’s content marketing. Because content is still the kind when it comes to online marketing.

Via Ivo Nový
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SENAME Interactive's curator insight, July 2, 1:58 AM

If you are into content marketing, it's really important to know whats get shared across. It helps in the process. 

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Complete Guide to Creating Awesome Visual Content

Complete Guide to Creating Awesome Visual Content | marketing and content creation | Scoop.it

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.

 

As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.

 

So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 9:06 AM

The push for visual content seems is only getting stronger. Here are some of Kevan Lee and Buffer's favorite ideas, tips, and tools to help produce great images.

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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | marketing and content creation | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


Via Jeff Domansky
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Jeff Oskin's curator insight, May 4, 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

Rescooped by Becky Gaylord from Content Creation, Curation, Management
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5 Ways to Build A Compelling Story Using Data

5 Ways to Build A Compelling Story Using Data | marketing and content creation | Scoop.it

Via Tom D'Amico (@TDOttawa) , massimo facchinetti
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4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog

4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog | marketing and content creation | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.


Via marketingIO
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marketingIO's curator insight, April 7, 5:34 PM

Canva is the best designer tool for non-designers. For more details and links, click through.

Rescooped by Becky Gaylord from Surviving Social Chaos
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | marketing and content creation | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.

Via donhornsby
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Scott Wachtel's curator insight, March 27, 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

Rescooped by Becky Gaylord from Pinterest News Source
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37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers

37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers | marketing and content creation | Scoop.it
Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!

Via Scott McElreath
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Chris Martin's curator insight, February 25, 9:08 AM

Straight forward, simple tips that we should all pay attention to.

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Top Useful Tools for Communication Professionals: An Experts Mini-Catalog

Top Useful Tools for Communication Professionals: An Experts Mini-Catalog | marketing and content creation | Scoop.it

Via Robin Good
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Robin Good's curator insight, February 5, 1:30 PM


This is a great curated collection of tools for journalists hand-picked by top communication and publishing professionals.


By accessing the catalog you will first get to know the contributors and then, by hovering your mouse on any expert card you will be able to uncover the three most useful, innovative and *hidden gem* tools that he has suggested for his field of expertise.


If you are a journalist or an online independent publisher producing online content, you will certainly find at least some truly useful tools that you probably have never heard about before.

 

This collection has been created to celebrate the 10,000th follower of @JournalismTools on Twitter. What a fantastic way to celebrate.



Handy. Resourceful. Nicely presented. 8/10



Check out the full catalog: http://experts.journalismtools.io/






Cathryn Wellner's comment, February 6, 4:33 PM
You are such a good model for content curation!
Nedko Aldev's curator insight, April 5, 12:22 PM

 

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Social Media Magic: Watch These Small Steps Lead to Big Impact

Social Media Magic: Watch These Small Steps Lead to Big Impact | marketing and content creation | Scoop.it
Many small business owners simultaneously know about--and are confused about--social media. They know that having a strong and current presence on social media platforms is good for business: That soc
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How to find highly relevant Twitter chats - Daily Genius

How to find highly relevant Twitter chats - Daily Genius | marketing and content creation | Scoop.it

"Whether you’re a Twitter newbie or a seasoned pro, there’s something you should know. It’s not all about your tweets or even the tweets your followers are posting. In fact, one of the most effective ways to learn about anything is to seek out relevant Twitter chats. These are centered …"


Via Zbynek Kysela ✔, Mau
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10 Forces That Are Bringing Sustainability and Marketing Closer Together (Finally!) | Sustainable Brands

10 Forces That Are Bringing Sustainability and Marketing Closer Together (Finally!) | Sustainable Brands | marketing and content creation | Scoop.it
I often hear skeptical commentary claiming that “Sustainability can’t scale enough, because Marketing is not cooperating” or that “Marketing really does want to help, but, boy, Sustainability’s demands and specifications are simply too much.” Well,...
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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | marketing and content creation | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


Via Martin (Marty) Smith, massimo facchinetti
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Martin (Marty) Smith's curator insight, September 20, 2014 4:45 AM

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Linda Alexander's curator insight, September 23, 2014 11:09 PM

I've always found the reaction to color fascinating. Here is a terrific article related to the psychology of color....and how it might impact your BRAND.

Scott Langston's curator insight, September 23, 2014 11:52 PM

Emotion and marketing