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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | marketing and content creation | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 5:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 1:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 9:29 AM
The Five Laws of The Content Curation Economy by Steve Rosenbaum
marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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Rescooped by Becky Gaylord from Brand Development
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The Psychology of Color in Marketing and Branding via HuffPost

The Psychology of Color in Marketing and Branding via HuffPost | marketing and content creation | Scoop.it

Marty Note
Great HuffPost roundup of several important infographics and psychology of color studies. Which ones surprised you? Problem is every website wants ALL of those emotions, but not all at once (lol). Key is picking right color for right content / place on your site.

RED may SUCK as a homepage because it chases people away, but red could ROCK as an accent. Red "buy" buttons have only been beat ONE TIME in thousands of tests we've run. So find the right color conversation and have it at the right time.

At Curagami (http://www.Curagami.com) we think of colors as ways to help tell stories. We try to "match the hatch" of the story we are telling to colors in our images or within supporting graphics such as icons or widgets.

When our story is EXCITING we like RED or variations of it. We may also isolate the red by using black and white. Isolating red makes its power SHOUT in just the right minimal way sometimes. Too much red makes you want to RELAX so we may follow a RED with a soothing green or blue.

Websites are hub and spoke so it van be impossible to map stories to color in sequence. BUT if you match the PAGE to your colors you can win and be sure to daisy chain content telling the same story with enough similar colors and scenttrail to create a sense of connection. If you tell a GREEN story and suddenly smack your readers with too much red they RUN.

Win the page, link the page and win the psychology of color battle in your web design.

And YES I'm breaking my Big Blogs curation rule for the 3rd time in a day (lol). Soon as you state a stupid rule like that you break it and that is a definite RULE (lol). M

 

 


Via Martin (Marty) Smith, massimo facchinetti
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Rescooped by Becky Gaylord from Just Story It Biz Storytelling
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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | marketing and content creation | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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6 free visual marketing tools

6 free visual marketing tools | marketing and content creation | Scoop.it

This lack of artistic ability poses a threat to my marketing career, especially now that visual content marketing is the ticket to success. Even though I have other creative traits, I'm worried I'll get left in the visual storytelling dust.


I know I'm not alone.

 

Luckily, we non-artists have a few tools to mask our lack of design talent.

 

These tools are free, but often have advanced paid features for when you're ready to step up your game. They don't replace a designer's expertise, but you can use them for smaller projects, like blogs, social media graphics, or Slideshare templates....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 15, 8:47 PM

Looking for a way to make charts more appealing? Wish you knew what font was on your competitor's ad? Here's help.

Two Pens's curator insight, September 18, 11:27 AM

My fave is Recite:  let's you make any quote look art directed. Given Twitter's predilection for quotes, it's a no-brainer.

Martin (Marty) Smith's curator insight, September 20, 8:51 PM

Great share from Jeff and all new to me. Don't let Jeff fool you, if his artistic abilities are failing then I hope I can fail that good (he just past me the other day like a bullet on Scoop.it views). Great share here of new cool tools. 


Rescooped by Becky Gaylord from Digital Presentations in Education
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Presentations Made Easy with Tackk

Presentations Made Easy with Tackk | marketing and content creation | Scoop.it
How many times have you sat through a presentation that was just one, boring PowerPoint slide after another? Better yet, how many times have you gotten motion sickness from a Prezi? Instead of going with the norm, try Tackk as a simple tool that...

 


Via Baiba Svenca
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Judih Weinstein Haggai's curator insight, September 13, 9:21 PM

i like tackk

Plan3t_t3ch's curator insight, September 14, 4:38 AM

A great glogster like tool for High School.

Maria Serrano Correia's curator insight, September 14, 9:45 AM

tool to make presentations

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | marketing and content creation | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
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How to use tone to create social media success

How to use tone to create social media success | marketing and content creation | Scoop.it
» How to use tone to create social media success | Successful communication solutions
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Brian Fanzo's curator insight, August 19, 3:50 PM

Great stuff here... 

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To Engage Followers, Remember This One Simple Social Media Tip

To Engage Followers, Remember This One Simple Social Media Tip | marketing and content creation | Scoop.it
While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
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How to squeeze more value from social media content

How to squeeze more value from social media content | marketing and content creation | Scoop.it
» How to squeeze more value from social media content | Successful communication solutions
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Rescooped by Becky Gaylord from Social Media Useful Info
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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | marketing and content creation | Scoop.it
Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.

Via Ivo Nový
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Developing Your Content Marketing Strategy: What You Need to Know

Developing Your Content Marketing Strategy: What You Need to Know | marketing and content creation | Scoop.it
Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to k...

Via Baochi, massimo facchinetti
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Luke Summerfield, Author at Social Media Examiner

Luke Summerfield, Author at Social Media Examiner | marketing and content creation | Scoop.it
Your Guide to the Social Media Jungle
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How music affects your productivity

How music affects your productivity | marketing and content creation | Scoop.it
The sweet science of sound! Music has a noticeable impact on productivity and creative thinking.

Via Ariana Amorim, massimo facchinetti
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | marketing and content creation | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

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Goof-proof recipe yields amazing social media content

Goof-proof recipe yields amazing social media content | marketing and content creation | Scoop.it
» Goof-proof recipe yields amazing social media content | Successful communication solutions
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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | marketing and content creation | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …


Via Karen Dietz
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Karen Dietz's curator insight, September 9, 10:20 AM

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Becky Gaylord from Digital Presentations in Education
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15 Visual Content Tools That Rock

15 Visual Content Tools That Rock | marketing and content creation | Scoop.it
Today I'm sharing just why it's dangerous to put your trust in copy on it's own and why visual content can create the perfect balance for your blog.

 

 


Via Baiba Svenca
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Deb Nystrom, REVELN's curator insight, September 5, 6:11 PM

Writing without the power of visuals is flat and boring. These tools bring your ideas to life. Stacey's made some very useful annotations about what is useful about each of the 15 tools.  Great list!  ~  Deb

Alfredo Corell's curator insight, September 6, 5:22 AM

A short list of tools for creating visual content.

All of them are good, but are much more than these 15.

Pam Colburn Harland's curator insight, September 7, 5:39 AM

Great list of useful graphics tools!

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Need To Explain To Others What Content Curation Is? Use This Visual Collection

Need To Explain To Others What Content Curation Is? Use This Visual Collection | marketing and content creation | Scoop.it
What is content curation about? Diagram, charts and infographics to make sense of the curation conundrum

Via Robin Good
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Ali Anani's curator insight, March 3, 9:39 PM

Curate using this visual map

Monica S Mcfeeters's curator insight, March 30, 6:18 AM

This will be helpful to share to those wondering about content curation.

Jeff Domansky's curator insight, September 1, 8:53 PM

Valuable collection of the art of curation from Robin Good.

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6 ways to fire up your social marketing efforts | alt Media Marketing

6 ways to fire up your social marketing efforts | alt Media Marketing | marketing and content creation | Scoop.it
6 ways to fire up your social marketing efforts | alt Media Marketing via @martinjonesaz http://t.co/pUplMuYIdC
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When Marketing Goes Wrong | Social Media Today

When Marketing Goes Wrong | Social Media Today | marketing and content creation | Scoop.it
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7 social media tricks you might not know

7 social media tricks you might not know | marketing and content creation | Scoop.it
Community management sometimes seems to require three heads and eight arms. There are, however, automated (or at least easy) functions on the various platforms to keep the mayhem to a minimum.
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Content Marketing’s Tangled Web of Influence - PRNewser

Content Marketing’s Tangled Web of Influence - PRNewser | marketing and content creation | Scoop.it
Content Marketing’s Tangled Web of Influence
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How to Increase Advocacy and Forget about Awareness

How to Increase Advocacy and Forget about Awareness | marketing and content creation | Scoop.it

A successful digital or content marketing strategy should, among other things, focus on brand advocacy.


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5 Ways to Engage Your Audience Through Curated Social Media Content

5 Ways to Engage Your Audience Through Curated Social Media Content | marketing and content creation | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.


Via Atomic Reach
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donhornsby's curator insight, May 31, 3:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.

Rescooped by Becky Gaylord from APRENDIZAJE
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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | marketing and content creation | Scoop.it
In school, we learn about geniuses and their ideas, but how did they get those ideas? What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to vi

Via Marta Torán
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Marta Torán's curator insight, May 16, 7:13 AM

Principios del pensamiento creativo.

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Twitter’s Redesign: What Brands Need To Know

Twitter’s Redesign: What Brands Need To Know | marketing and content creation | Scoop.it
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more vis…

Via Alessandro Rea, Ivo Nový
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Barbara Hart Radisavljevic's curator insight, May 18, 10:48 AM

That helps me understand everything but how to get my photos, not just links  them, to show up in my feed.