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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | marketing and content creation | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Jeff Domansky's curator insight, July 1, 2013 2:25 PM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 10:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
Stephen Zimmett's curator insight, September 7, 2014 12:16 AM

Some good informaion

marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
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Rescooped by Becky Gaylord from Savvy Storytelling
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The Reason PR Fails Often Goes Back To Before the Storytelling

The Reason PR Fails Often Goes Back To Before the Storytelling | marketing and content creation | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Joanna Rustin
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Joanna Rustin's curator insight, May 21, 2015 12:27 PM

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

Rescooped by Becky Gaylord from B2B Marketing-The Practical Side
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10 Content Marketing Checklists Proven to Skyrocket Your Monthly Traffic

10 Content Marketing Checklists Proven to Skyrocket Your Monthly Traffic | marketing and content creation | Scoop.it

Via Lydia's Marketing & Communication Consulting
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Rescooped by Becky Gaylord from Public Relations & Social Media Insight
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7 Best Tools To Track Your Hashtags On Social Media — Smart Website Marketing

7 Best Tools To Track Your Hashtags On Social Media - Smart Website Marketing - Medium

In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.

 

Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 12, 2015 1:42 AM

Smart social monitoring toolsand tips to help you manage your hashtags better. Recommended reading. 9/10

Marco Favero's curator insight, August 12, 2015 5:53 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 2, 2015 1:50 PM

Good list.

Rescooped by Becky Gaylord from MarketingHits
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Why Design Is Important for Content Marketing

Why Design Is Important for Content Marketing | marketing and content creation | Scoop.it
Design has become ingrained in our culture in recent years. Visual storytelling is now more prominent because of social media and mobile browsing, and it’s forcing brands to up their content marketing game. But design is also everywhere and user experience influences us all in our everyday lives – from navigating through museums or malls through signage or watching that Toyota commercial that gives you all the feels, to simply navigating a website. Design is a broad term and has many definitions, but there is a science to it, too. There are psychologies and strategic principles that good content designers follow to ensure a comfortable yet engaging experience for the intended audience.

Via Brian Yanish - MarketingHits.com
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Comunicologos.com's curator insight, August 2, 2015 11:36 AM

Color, Diseño y Marketing de Contenidos

Rescooped by Becky Gaylord from Social Media Useful Info
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5 Types of Content That Get Maximum Shares

5 Types of Content That Get Maximum Shares | marketing and content creation | Scoop.it
Of course you want your company to grow.

So, what’s the best bet these days?

Surely, it’s content marketing. Because content is still the kind when it comes to online marketing.

Via Ivo Nový
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SENAME Interactive's curator insight, July 2, 2015 1:58 AM

If you are into content marketing, it's really important to know whats get shared across. It helps in the process. 

Rescooped by Becky Gaylord from Public Relations & Social Media Insight
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Complete Guide to Creating Awesome Visual Content

Complete Guide to Creating Awesome Visual Content | marketing and content creation | Scoop.it

You’ve perhaps heard of visual content? The term seems to be everywhere these days. We come across it all the time as we’re curating content, and it seems that media strategies now consider visuals as required elements.

 

As visual content on social networks has grown, so too has the emphasis on storytelling with pictures. Indelible, craveable, relatable images have become a high currency in the world of content marketing, and the push for visual content seems to only be getting stronger.

 

So what are you to do with this new focus on visuals? I’m happy to share with you some of our favorite ideas, tips, and tools....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 28, 2015 9:06 AM

The push for visual content seems is only getting stronger. Here are some of Kevan Lee and Buffer's favorite ideas, tips, and tools to help produce great images.

Rescooped by Becky Gaylord from Public Relations & Social Media Insight
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Why Influencer Marketing Is the New King of Content

Why Influencer Marketing Is the New King of Content | marketing and content creation | Scoop.it

With no further ado, check out this jam-packed infographic from TheShelf.com. It’s full of brilliant stats that will help you seize the importance of influencer marketing. Once you’ve read everything, start to identify influencers in your industry and get started!...


Via Jeff Domansky
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Jeff Oskin's curator insight, May 4, 2015 8:53 AM

Content marketing is definitely a buzz term as of late, but influencer marketing? Hold on a second! This article from wersm provides a great infographic with all the stats you need to understand the importance of a influencer marketing.

CIM Academy's curator insight, May 6, 2015 4:45 AM

Are advocates the key to brand success? This article suggests that gaining key influences can make a big difference. 

Elsie Whitelock's curator insight, May 8, 2015 8:00 AM

Simply stating the power of influencers; intriguing concept of platform to manage that.

Rescooped by Becky Gaylord from Content Creation, Curation, Management
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5 Ways to Build A Compelling Story Using Data

5 Ways to Build A Compelling Story Using Data | marketing and content creation | Scoop.it

Via Tom D'Amico (@TDOttawa) , massimo facchinetti
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Rescooped by Becky Gaylord from The Marketing Technology Alert
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4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog

4 Free Resources for Prolific Content Creators - Kapost Content Marketing Blog | marketing and content creation | Scoop.it

From MarTech 101 to Advanced Techniques, iNeoMarketing has you covered. Contact us.


Via marketingIO
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marketingIO's curator insight, April 7, 2015 5:34 PM

Canva is the best designer tool for non-designers. For more details and links, click through.

Rescooped by Becky Gaylord from Surviving Social Chaos
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12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy | marketing and content creation | Scoop.it
When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation.

Via donhornsby
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Scott Wachtel's curator insight, March 27, 2015 9:32 AM

I have seen it happen over and again with different organizations. They disappear from people's timelines For no apparent reason. 

DrAlfonso Orozco C.'s curator insight, March 27, 2015 4:10 PM

For a beter Social Media.>>>>>>>>>>>>>

GulfToBayWeb's curator insight, March 27, 2015 10:50 PM

These mistakes are easily made, but they are just as easy to avoid 

Rescooped by Becky Gaylord from Pinterest News Source
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37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers

37 Pinterest Board Name Ideas that Will Get You MORE Clicks, Pins & Followers | marketing and content creation | Scoop.it
Looking for Pinterest board name ideas that will drive clicks, pins & followers? No problem. Your board names will ROCK after reading this simple guide!

Via Scott McElreath
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Chris Martin's curator insight, February 25, 2015 9:08 AM

Straight forward, simple tips that we should all pay attention to.

Rescooped by Becky Gaylord from Content Curation World
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Top Useful Tools for Communication Professionals: An Experts Mini-Catalog

Top Useful Tools for Communication Professionals: An Experts Mini-Catalog | marketing and content creation | Scoop.it

Via Robin Good
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Robin Good's curator insight, February 5, 2015 1:30 PM


This is a great curated collection of tools for journalists hand-picked by top communication and publishing professionals.


By accessing the catalog you will first get to know the contributors and then, by hovering your mouse on any expert card you will be able to uncover the three most useful, innovative and *hidden gem* tools that he has suggested for his field of expertise.


If you are a journalist or an online independent publisher producing online content, you will certainly find at least some truly useful tools that you probably have never heard about before.

 

This collection has been created to celebrate the 10,000th follower of @JournalismTools on Twitter. What a fantastic way to celebrate.



Handy. Resourceful. Nicely presented. 8/10



Check out the full catalog: http://experts.journalismtools.io/






Cathryn Wellner's comment, February 6, 2015 4:33 PM
You are such a good model for content curation!
Nedko Aldev's curator insight, April 5, 2015 12:22 PM

 

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Social Media Magic: Watch These Small Steps Lead to Big Impact

Social Media Magic: Watch These Small Steps Lead to Big Impact | marketing and content creation | Scoop.it
Many small business owners simultaneously know about--and are confused about--social media. They know that having a strong and current presence on social media platforms is good for business: That soc
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Rescooped by Becky Gaylord from Public Relations & Social Media Insight
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Content Marketing Tools for Blog Writing

Content Marketing Tools for Blog Writing | marketing and content creation | Scoop.it

Are you writing blog posts that (almost) nobody is reading? Are you spending hours writing the ultimate post for your startup and the only people reading or sharing it are your boss, your colleague and your parents?

 

Ever wondered why?

 

Because your content is boring.Sorry, but it’s true…..

 

Get this: There are over 2 million blog posts being written every single day. That means that the challenge isn’t writing a blog, it’s writing a blog that someone is actually going to read. It needs to be relevant, timely, colourful and well presented. You may think you already know that, but high are chances that  there are strategies and stages that you skipping over when creating your content. But do not fear. There are tools out there that can help you....


Via Jeff Domansky
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Thorsten Strauss's curator insight, September 24, 2015 8:01 PM

best practice: blog writing. The Hem(m)ingway tool is worth reading this post.

Jayne Courts's curator insight, September 25, 2015 5:31 AM

Some of this article is also true for bulk emails. Grab their attention to get them to read!!!

Antigone Gioti's curator insight, September 26, 2015 2:44 PM

Under construction 

Rescooped by Becky Gaylord from Social Media, SEO, Mobile, Digital Marketing
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9 Ways To Convert Social Media Fans/Followers To Real Leads

9 Ways To Convert Social Media Fans/Followers To Real Leads | marketing and content creation | Scoop.it

Are you using social media for business but struggling to convert leads to customers? Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients.


Via Kamal Bennani
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Marco Favero's curator insight, August 7, 2015 9:49 AM

aggiungere la vostra comprensione ...

Rescooped by Becky Gaylord from MarketingHits
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12 Awesome Content Marketing Ideas That Aren’t Blog Posts

12 Awesome Content Marketing Ideas That Aren’t Blog Posts | marketing and content creation | Scoop.it

With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?


Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, July 27, 2015 9:40 AM

That’s just 12 – to find more, think about what draws your eye when you consume content. Is it sidebars, captions, colour? All will give you clues for your next content marketing project that won’t rely on a blog!

Rescooped by Becky Gaylord from Content Creation, Curation, Management
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No More Tricks: 5 Ways to Create Content That Google Wants to Rank

No More Tricks: 5 Ways to Create Content That Google Wants to Rank | marketing and content creation | Scoop.it

'You might not want to hear this...but the fact is that your content may not deserve to rank #1 in search engines. Only one piece of content can rank first for each search query'.

 

Read more: http://www.quicksprout.com/2015/07/22/no-more-tricks-5-ways-to-create-content-that-google-wants-to-rank/


Via Antonino Militello, massimo facchinetti
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Rescooped by Becky Gaylord from Google Plus and Social SEO
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Content Marketing 2015: Top 100 Influencers & Brands

Content Marketing 2015: Top 100 Influencers & Brands | marketing and content creation | Scoop.it

Just upload your content and receive a list of influencers most likely to resonate with your latest blog or white paper.


Via Neil Ferree
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Neil Ferree's curator insight, July 1, 2015 12:09 PM

Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.


Very interesting routine to see who you should be following on Twitter based on your core value prop.

Marco Favero's curator insight, July 2, 2015 1:56 AM

aggiungi la tua intuizione ...

Mike Allen's curator insight, August 2, 2015 11:13 AM

Once you upload your PDF document, their algorithm will present you with a nice list or Twitter profiles you will want to follow based on the content of your PDF document.

 

Very interesting routine to see who you should be following on Twitter based on your core value prop.

Rescooped by Becky Gaylord from Marketing Revolution
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5 Ways People Fix Content Marketing - Curagami

5 Ways People Fix Content Marketing - Curagami | marketing and content creation | Scoop.it

Content marketing must serve a higher purpose & featuring people not things is how websites win hearts, minds & loyalty creating online community.

Ask for HELP.Create An Ambassador Program (with some gamification).Curate 90%, Create 10% (make your content about THEM).Reward, Value, Encourage & Listen to PEOPLE.Create a Weekly, Monthly and Yearly CONTEST to Reward Contributors.
Via Martin (Marty) Smith
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malek's curator insight, May 1, 2015 8:14 AM

Another great piece from one of the "Marketing Illuminati", and his daring exposition of the "Tyranny of Perfection". 

You're  placing too much focus on achieving perfection, you lose track of exploring a project's full creative potential. 

Rescooped by Becky Gaylord from Public Relations & Social Media Insight
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10 Detailed Infographic Templates for Every Type of Business

10 Detailed Infographic Templates for Every Type of Business | marketing and content creation | Scoop.it

So, how do you prepare your next awesome infographic for your business? Well, if you are looking for templates that will help you create your own infographic for your business, you have come to the right place!

 

In this post, I have put together an assortment of our best infographic templates that offer everything you would ever need to display your data in a beautiful and effective way. Starting from as low as $4, these infographic templates are all yours to customize, extend and publish!...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 2, 2015 10:53 AM

If you're looking for templates that will help you create your own infographic for your business, you have come to the right place! Recommended reading from Marketo. 9/10

Comunicologos.com's curator insight, May 3, 2015 10:38 AM

Infografías

Christine Lombardo's curator insight, May 4, 2015 9:42 AM

Infographics are the new "it" tool for presenting information on any topic in a concise, visually engaging, and easy to read format. Even better, they're versatile enough to be used by teachers, school administrators, and students.

Rescooped by Becky Gaylord from building community through social media
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Do You Have a Relationship Building Strategy? Here's Why You Should

Do You Have a Relationship Building Strategy? Here's Why You Should | marketing and content creation | Scoop.it
There are many other people selling the same thing you do. Here's why having an effective relationship building strategy can make all the difference.

Via Josh St. Aubin, Becky Gaylord
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Josh St. Aubin's curator insight, December 6, 2014 12:38 AM

You can use social/digital to shake hands, but until you can look someone in the eye there will always be a gap in the relationship. Not everyone is looking to take it to the next level, but for those that are, there is tremendous upside both personally and for your brand.

Rescooped by Becky Gaylord from The Marketing Technology Alert
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The Anatomy of a Perfect SEO Page - SEMrush Blog

The Anatomy of a Perfect SEO Page - SEMrush Blog | marketing and content creation | Scoop.it

iNeoMarketing.com bridges the gap between your MarTech and your in-house experience. Contact us.


Via marketingIO
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Marco Favero's curator insight, April 8, 2015 3:50 AM

aggiungi la tua intuizione ...

Daniella Marin's curator insight, April 8, 2015 3:00 PM

Who doesn't like a good infographic...

Charles Mungai's curator insight, August 10, 2015 6:08 AM

This is one of those gems that comes around and needs to be bookmarked.

Rescooped by Becky Gaylord from Pinterest News Source
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Create better pins! The Art and Science of Pinterest Visual Marketing

Create better pins! The Art and Science of Pinterest Visual Marketing | marketing and content creation | Scoop.it
Smart bloggers and social media marketers know that Pinterest is the place to be to build interest in their brand and draw relevant traffic back to their websites. One way to excel in the social media space is to master the art of Pinterest images.

Via Kelly Lieberman, Scott McElreath
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Peg Corwin's curator insight, January 20, 2015 9:34 AM

Good infographic reference on creating pins.

Rescooped by Becky Gaylord from Modern Marketer
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New Data: What Types of Content Perform Best on Social Media?

New Data: What Types of Content Perform Best on Social Media? | marketing and content creation | Scoop.it

Great ideas lead to great content, and our research proves that how you choose to execute that content will affect its social traction. We divided the content of articles into five types: how-tos, lists, what-posts, why-posts, and videos. Here's how we defined each post type...


Via The Fish Firm
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The Fish Firm's curator insight, February 5, 2015 1:49 PM

Check out this original research from BuzzStream and Fractl on what content performs best on social media throughout the year.

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Social Media and Mobile Marketing: A Marriage Made in Heaven

Social Media and Mobile Marketing: A Marriage Made in Heaven | marketing and content creation | Scoop.it
According to statistics recently published by eWeek, social media and mobile marketing currently go hand-in-hand.
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