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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | marketing and content creation | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Alfredo Corell's curator insight, June 30, 2013 4:38 AM

Useful, simple and direct. I've started using it

Jeff Domansky's curator insight, July 1, 2013 11:25 AM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 7:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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Rescooped by Becky Gaylord from Brand Development
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How to Increase Advocacy and Forget about Awareness

How to Increase Advocacy and Forget about Awareness | marketing and content creation | Scoop.it

A successful digital or content marketing strategy should, among other things, focus on brand advocacy.


Via massimo facchinetti
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5 Ways to Engage Your Audience Through Curated Social Media Content

5 Ways to Engage Your Audience Through Curated Social Media Content | marketing and content creation | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.


Via Atomic Reach
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donhornsby's curator insight, May 31, 3:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.

Rescooped by Becky Gaylord from APRENDIZAJE
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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | marketing and content creation | Scoop.it
In school, we learn about geniuses and their ideas, but how did they get those ideas? What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to vi

Via Marta Torán
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Marta Torán's curator insight, May 16, 7:13 AM

Principios del pensamiento creativo.

Rescooped by Becky Gaylord from Social Media Strategies
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Twitter’s Redesign: What Brands Need To Know

Twitter’s Redesign: What Brands Need To Know | marketing and content creation | Scoop.it
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more vis…

Via Alessandro Rea, Ivo Nový
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Barbara Hart Radisavljevic's curator insight, May 18, 10:48 AM

That helps me understand everything but how to get my photos, not just links  them, to show up in my feed. 

Rescooped by Becky Gaylord from MarketingHits
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Scoop.it Tip of the Week - POWER OF THE RESCOOP!

Scoop.it Tip of the Week - POWER OF THE RESCOOP! | marketing and content creation | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
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Emmanuel 'Manny' Gigante's curator insight, April 15, 11:31 AM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 8:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Nikky SIngh's curator insight, May 15, 1:28 AM

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | marketing and content creation | Scoop.it

 Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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How to Use Instagram in a Genius Way

How to Use Instagram in a Genius Way | marketing and content creation | Scoop.it
How do you use Instagram in a genius way? By borrowing a page from the Toronto Silent Film Festival, which promotes the silent film experience to a brand new audience of potential fans in an innovative way to spread its message and grow its audience.
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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog | marketing and content creation | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, January 4, 1:16 PM

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

Rim Riahi's curator insight, January 4, 10:59 PM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Rescooped by Becky Gaylord from Content Marketing and Storytelling
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6 Ways to Inspired Content Marketing - Jeffbullas's Blog

6 Ways to Inspired Content Marketing - Jeffbullas's Blog | marketing and content creation | Scoop.it
Content marketing is part art and a touch of science.Creating great content requires a word smith or a creative video producer.

Via christinargreen
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Rescooped by Becky Gaylord from Content Creation, Curation, Management
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Infographic: B2B Marketers Find Success With Content Marketing - Marketing Technology Blog

Infographic: B2B Marketers Find Success With Content Marketing - Marketing Technology Blog | marketing and content creation | Scoop.it

Every year, the amount of money invested in content marketing strategies seems to be on the rise.


Via Baochi, massimo facchinetti
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Rescooped by Becky Gaylord from Content Marketing & Content Strategy
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What Is The Future of Content Marketing [Trends and Predictions] #BtoBLive

I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. 


Via Stefano Principato
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Stefano Principato's curator insight, October 27, 2013 2:14 AM

Customer-Centricity is the only way to break through the noise of boring and self-promoting content. We must begin to make our customers the heroes of our stories 
The future of content is mobile, visual, consumable and snackable 

Lori Wilk's curator insight, November 6, 2013 8:18 PM

I coudn't agree more

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Accenture: customer experience should be the focus of modern marketing

Accenture: customer experience should be the focus of modern marketing | marketing and content creation | Scoop.it
One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. (Accenture: customer experience should be the focus of modern marketing: It's a key crisis risk!
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Content Curation: an Introductory Guide by Sadie Baxter

Content Curation: an Introductory Guide by Sadie Baxter | marketing and content creation | Scoop.it

Via Robin Good
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harish magan's comment, October 1, 2013 12:12 AM
Easy learning easy in remembering .
enrique rubio royo's curator insight, October 20, 2013 10:44 AM

Sencilla y útil exposición del proceso de curación de contenidos (excelente síntesis la de la imagen), incluyendo recursos y herramientas que lo facilitan en cuanto al coste temporal requerido en toda curación de contenidos.

Marisol Araya Fonseca's curator insight, February 1, 9:04 AM

Nice guide

Rescooped by Becky Gaylord from Content Creation, Curation, Management
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Developing Your Content Marketing Strategy: What You Need to Know

Developing Your Content Marketing Strategy: What You Need to Know | marketing and content creation | Scoop.it
Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to k...

Via Baochi, massimo facchinetti
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Luke Summerfield, Author at Social Media Examiner

Luke Summerfield, Author at Social Media Examiner | marketing and content creation | Scoop.it
Your Guide to the Social Media Jungle
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How music affects your productivity

How music affects your productivity | marketing and content creation | Scoop.it
The sweet science of sound! Music has a noticeable impact on productivity and creative thinking.

Via Ariana Amorim, massimo facchinetti
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Rescooped by Becky Gaylord from Curation Revolution
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | marketing and content creation | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

Rescooped by Becky Gaylord from Tech And Gadget News
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | marketing and content creation | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.


Via Richard Boss
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Content Marketing A to Z – What You Need to Know

Content Marketing A to Z – What You Need to Know | marketing and content creation | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux
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Martin (Marty) Smith's curator insight, February 15, 9:33 PM

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

Carmen Saunders's curator insight, February 16, 1:54 PM

Great marketing tools

Rescooped by Becky Gaylord from MarketingHits
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Top 20 Captivating Marketing Strategies that will Drive in 2014

Top 20 Captivating Marketing Strategies that will Drive in 2014 | marketing and content creation | Scoop.it
Infographics on Excellent & Upcoming Marketing strategies for 2014 to Get #1 in Google Search Engine SEO with Authorship with sales conversion

Via Brian Yanish - MarketingHits.com
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How to Tackle Content Marketing Challenges Through Curation - Business 2 Community

How to Tackle Content Marketing Challenges Through Curation - Business 2 Community | marketing and content creation | Scoop.it

Business 2 Community : Several of these experts stressed the importance of content curation as part of a best-in-class content marketing program.


Via Therese Torris, massimo facchinetti
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Therese Torris's curator insight, November 13, 2013 11:52 PM
One more article ( here video interviews of brand content managers) by a curation evangelist from content curation tool Curata.
Rescooped by Becky Gaylord from Content Marketing and Storytelling
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5 Cool Content Marketing Infographics You Shouldn't Miss

5 Cool Content Marketing Infographics You Shouldn't Miss | marketing and content creation | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.

Via christinargreen
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christinargreen's curator insight, November 6, 2013 11:30 AM

Because it's not a true share without an infographic

Rescooped by Becky Gaylord from Extreme Social
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The Need for Personality in Customer-Centric Social Media Marketing

The Need for Personality in Customer-Centric Social Media Marketing | marketing and content creation | Scoop.it
Customer-centric social media requires a personal approach. It’s about people connecting with people. Here's how and why.

Via Rami Kantari
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4twenty2's curator insight, November 4, 2013 2:34 AM

A great infographic on the different kinds of social media personalities.  Making sure your accounts have a strong and clear brand AND personality and are not jus "corporate blogs" is key when using social media as an effective marketng tool

Rescooped by Becky Gaylord from visualizing social media
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The Powerful Impact of Social Sharing & Content Marketing [Infographic]

The Powerful Impact of Social Sharing & Content Marketing [Infographic] | marketing and content creation | Scoop.it

How many marketers can pin down the impact of social media using hard numbers?

The following infographic, based largely on results from the Demand Gen Report 2013 B2B Content Preferences Survey and 2012 B2B Buyer Survey shows data to help answer that very important question.

Promoting content over social networks is now a vital part of getting a message in front of potential buyers, establishing thought leadership and making the most of content investments. That means understanding which social media channels are most appropriate for different campaigns, and it definitely means understanding how to optimize different types of content for your social campaigns.


Via Lauren Moss
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Vassili Daronnat's curator insight, October 17, 2013 1:27 AM

La suprématie de Linkedin dans le partage de contenu B2B http://www.business2community.com/infographics/powerful-impact-social-sharing-content-marketing-infographic-0647188

Karley Tester's curator insight, October 25, 2013 8:48 AM

Usisng social media to promte your company is sooo imporatnt and such a great idea. Why not use this free service to make a company look good. Not only is this step important but ti is also vital. Getting your message to people is what will make your company.

Rescooped by Becky Gaylord from Content Curation World
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The Five Laws of The Content Curation Economy by Steve Rosenbaum

The Five Laws of The Content Curation Economy by Steve Rosenbaum | marketing and content creation | Scoop.it

Via Robin Good
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wanderingsalsero's curator insight, October 20, 2013 5:09 PM

Makes sense to me.

Julie Groom's curator insight, October 23, 2013 1:48 AM

Curating - how to manage it. And curation experts already exist - they're called Librarians!

John Thomas's curator insight, February 9, 9:29 AM
The Five Laws of The Content Curation Economy by Steve Rosenbaum