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10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business | Blue Focus Marketing | marketing and content creation | Scoop.it
By now, you have heard all the hype about content marketing.  Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix.  Have you designed a content marketing...

Via Sam Stern, Tom George, contentmarketingdigest, Jimi Paradise
Becky Gaylord's insight:

Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders. 

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contentmarketingdigest's comment, January 18, 2013 1:52 AM
Great find!
David Hain's curator insight, January 18, 2013 8:34 AM

Very helpful...

Jean-Marc TRESOR's curator insight, May 1, 2013 6:24 AM

strategy content

marketing and content creation
insights about using social media to create powerfully persuasive content and marketing that's smart and effective
Curated by Becky Gaylord
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How to use tone to create social media success

How to use tone to create social media success | marketing and content creation | Scoop.it
» How to use tone to create social media success | Successful communication solutions
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Brian Fanzo's curator insight, Today, 3:50 PM

Great stuff here... 

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To Engage Followers, Remember This One Simple Social Media Tip

To Engage Followers, Remember This One Simple Social Media Tip | marketing and content creation | Scoop.it
While many small businesses blast out content via social channels, some fail to spawn authentic consumer engagement.
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How to squeeze more value from social media content

How to squeeze more value from social media content | marketing and content creation | Scoop.it
» How to squeeze more value from social media content | Successful communication solutions
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Rescooped by Becky Gaylord from Social Media Useful Info
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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

31 Experts Give Their Best Small Business Tips for Standing Out on Social Media | marketing and content creation | Scoop.it
Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out on social media.

Via Ivo Nový
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Rescooped by Becky Gaylord from Content Creation, Curation, Management
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Developing Your Content Marketing Strategy: What You Need to Know

Developing Your Content Marketing Strategy: What You Need to Know | marketing and content creation | Scoop.it
Last week, in our first "Back to Basics" post, we discussed goals and mission statements as two essential elements for getting started with content marketing. This week, find out what you need to k...

Via Baochi, massimo facchinetti
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Luke Summerfield, Author at Social Media Examiner

Luke Summerfield, Author at Social Media Examiner | marketing and content creation | Scoop.it
Your Guide to the Social Media Jungle
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Rescooped by Becky Gaylord from Content Creation, Curation, Management
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How music affects your productivity

How music affects your productivity | marketing and content creation | Scoop.it
The sweet science of sound! Music has a noticeable impact on productivity and creative thinking.

Via Ariana Amorim, massimo facchinetti
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Rescooped by Becky Gaylord from Curation Revolution
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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | marketing and content creation | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz(Michele)
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith
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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

Rescooped by Becky Gaylord from Tech And Gadget News
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | marketing and content creation | Scoop.it

Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.


Via Richard Boss
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Content Marketing A to Z – What You Need to Know

Content Marketing A to Z – What You Need to Know | marketing and content creation | Scoop.it

Our A to Z of content marketing helps you get a handle on one of the most important aspects of digital marketing. Content marketing is becoming increasingly important (just check out our piece on how content is going to be dominant for 2014).


Via Gwenaël Bonnafoux
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Martin (Marty) Smith's curator insight, February 15, 9:33 PM

This is a cool post format - important content marketing terms with short explanations. The format has more editorial control than it appears because the writer is selecting the terms. I would probably arrange in order of priority. They arrange by alphabetical which makes all terms feel equal...they aren't :). M

Carmen Saunders's curator insight, February 16, 1:54 PM

Great marketing tools

Rescooped by Becky Gaylord from MarketingHits
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Top 20 Captivating Marketing Strategies that will Drive in 2014

Top 20 Captivating Marketing Strategies that will Drive in 2014 | marketing and content creation | Scoop.it
Infographics on Excellent & Upcoming Marketing strategies for 2014 to Get #1 in Google Search Engine SEO with Authorship with sales conversion

Via Brian Yanish - MarketingHits.com
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How to Tackle Content Marketing Challenges Through Curation - Business 2 Community

How to Tackle Content Marketing Challenges Through Curation - Business 2 Community | marketing and content creation | Scoop.it

Business 2 Community : Several of these experts stressed the importance of content curation as part of a best-in-class content marketing program.


Via Therese Torris, massimo facchinetti
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Therese Torris's curator insight, November 13, 2013 11:52 PM
One more article ( here video interviews of brand content managers) by a curation evangelist from content curation tool Curata.
Rescooped by Becky Gaylord from Content Marketing and Storytelling
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5 Cool Content Marketing Infographics You Shouldn't Miss

5 Cool Content Marketing Infographics You Shouldn't Miss | marketing and content creation | Scoop.it
Most companies have been brought up on a diet of pushing ads in front of people to sell their "stuff". On a social web it is about engaging through content first.

Via christinargreen
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christinargreen's curator insight, November 6, 2013 11:30 AM

Because it's not a true share without an infographic

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When Marketing Goes Wrong | Social Media Today

When Marketing Goes Wrong | Social Media Today | marketing and content creation | Scoop.it
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7 social media tricks you might not know

7 social media tricks you might not know | marketing and content creation | Scoop.it
Community management sometimes seems to require three heads and eight arms. There are, however, automated (or at least easy) functions on the various platforms to keep the mayhem to a minimum.
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Content Marketing’s Tangled Web of Influence - PRNewser

Content Marketing’s Tangled Web of Influence - PRNewser | marketing and content creation | Scoop.it
Content Marketing’s Tangled Web of Influence
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Rescooped by Becky Gaylord from Brand Development
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How to Increase Advocacy and Forget about Awareness

How to Increase Advocacy and Forget about Awareness | marketing and content creation | Scoop.it

A successful digital or content marketing strategy should, among other things, focus on brand advocacy.


Via massimo facchinetti
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Rescooped by Becky Gaylord from Content Marketing
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5 Ways to Engage Your Audience Through Curated Social Media Content

5 Ways to Engage Your Audience Through Curated Social Media Content | marketing and content creation | Scoop.it

How awesome is it when you share something online that no one else has? You’ll usually know it’s awesome because you’ll receive re-shares, retweets, likes and comments. Good curators are able to experience this on a daily basis. Here’s why you should care about curating content for your social media and how you can do it effectively and efficiently.


Via Atomic Reach
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donhornsby's curator insight, May 31, 3:51 AM

(From the article): The great thing about content curation is that it can help support your social media efforts that require your ”live” attention (ie: conversations and discussions). On some networks, like Twitter, a high frequency of tweets raises brand awareness because you have more of a chance to get noticed in someone’s busy timeline. But let’s be honest, we can not be online 24/7, so content curation comes to the rescue in keeping your social presence up.

Rescooped by Becky Gaylord from APRENDIZAJE
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7 Tenets of Creative Thinking

7 Tenets of Creative Thinking | marketing and content creation | Scoop.it
In school, we learn about geniuses and their ideas, but how did they get those ideas? What are the mental processes, attitudes, work habits, behaviors, and beliefs that enable creative geniuses to vi

Via Marta Torán
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Marta Torán's curator insight, May 16, 7:13 AM

Principios del pensamiento creativo.

Rescooped by Becky Gaylord from Social Media Strategies
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Twitter’s Redesign: What Brands Need To Know

Twitter’s Redesign: What Brands Need To Know | marketing and content creation | Scoop.it
You may or may not have heard, but Twitter has undergone a complete makeover. Many people, die-hard fans and new users alike, are noting that the redesign looks suspiciously like Twitter’s more vis…

Via Alessandro Rea, Ivo Nový
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Barbara Hart Radisavljevic's curator insight, May 18, 10:48 AM

That helps me understand everything but how to get my photos, not just links  them, to show up in my feed. 

Rescooped by Becky Gaylord from MarketingHits
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Scoop.it Tip of the Week - POWER OF THE RESCOOP!

Scoop.it Tip of the Week - POWER OF THE RESCOOP! | marketing and content creation | Scoop.it

We are all starting to understand the importance of social sharing.

 

Scoop.it rescoops is sharing in overdrive!

 

When you rescoop another Scoop.it users post, the benefits get multiplied for both you and person who scooped the article first.

 

Rescoop, add insight and grow your community!


Via Brian Yanish - MarketingHits.com
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Emmanuel 'Manny' Gigante's curator insight, April 15, 11:31 AM

#grew myaudience   :)
)

ZAP s.a.'s curator insight, April 29, 8:40 AM

It's a good advice for all of us. Share, rescoop and get multiplied answers.

Nikky SIngh's curator insight, May 15, 1:28 AM

seeing the importance of scoop it with this article , i think i can use this to show the importance of social sharing and emphasize how scoop it and other social media sites are important in then IMC process and how it has to be utilized in todays world (week 9)

Suggested by Richard Boss
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10 Google Plus Communities Every Tech People Should Join

10 Google Plus Communities Every Tech People Should Join | marketing and content creation | Scoop.it

 Google+ offers the ability to easily share content with people who share your interest. Unlike Facebook and Twitter, Google+ has robust tool for creating and maintaining communities. It allows to moderate and create communities to expand your tech network. Google+ communities are one of the best resources to learn about technology for tech peoples.

 

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How to Use Instagram in a Genius Way

How to Use Instagram in a Genius Way | marketing and content creation | Scoop.it
How do you use Instagram in a genius way? By borrowing a page from the Toronto Silent Film Festival, which promotes the silent film experience to a brand new audience of potential fans in an innovative way to spread its message and grow its audience.
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6 Awesome Reasons to Create Visual Content for Your Website or Blog

6 Awesome Reasons to Create Visual Content for Your Website or Blog | marketing and content creation | Scoop.it

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!


Via Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, January 4, 1:16 PM

If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.

Mobile is another wheel turning the marketing revolution faster and faster AND being accelerated by little screens with their swiping, snipping and spinning of "mobile content".

What is "mobile content"? Some say there is no such thing ad "mobile content". I think there is an opportunity to create "mobile first" websites where content flows evenly, smoothly and in many directions at once.

Content is why the "mobile revolution" is about more than phones. Once we re-imagine content that creates engagement across all platforms (social and owned) we see the need for arresting visuals, great headlines and content snippets.

We are smack in the middle of a revolution. Visual marketing is a monster flywheel driving this revolution faster and faster, better and better. Find ways to make your content leaner and more visual in 2014 to stay up with the game.

Rim Riahi's curator insight, January 4, 10:59 PM

Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.

 

As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?

 

In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!

Rescooped by Becky Gaylord from Content Marketing and Storytelling
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6 Ways to Inspired Content Marketing - Jeffbullas's Blog

6 Ways to Inspired Content Marketing - Jeffbullas's Blog | marketing and content creation | Scoop.it
Content marketing is part art and a touch of science.Creating great content requires a word smith or a creative video producer.

Via christinargreen
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