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Rescooped by Becky Gaylord from WEBOLUTION! onto marketing and content creation |
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By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing...
Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders.
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Social media used to send prayers and condolences to Oklahoma in wake of deadly tornadoes http://t.co/rt4ljRRGxk Delete the scoop?
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This research shows marketers are increasing budgets and using social media in conjunction with other forms of advertising to stay in front of consumers. Via Baochi Delete the scoop?
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Gail Worthington-Eyre's curator insight,
April 22, 10:00 PM
Conversation with the consumer is the key and framing your content to deliver good conversation is vital to social marketing success. 
Sergey Yatsenko's curator insight,
May 7, 2:47 AM
Good contents for Nanotechnology /New IP of Nano/. 
Jordi Carrió's curator insight,
May 9, 5:42 AM
Macnifiaca reflexión de Jake Sorofman y de Robinn- Recomiendo el artículo!!! Delete the scoop?
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So the really big news yesterday, outstripping that of a new Pope is the news that Google is Powering Down Google Reader, which for many people is a total disaster. Via Robin Good 
Jen Fuhrman-Kestler's curator insight,
March 28, 11:15 AM
Will be interesting to see how brands use the new version of Flipboard 
Dennis T OConnor's curator insight,
March 31, 3:30 PM
I recently moved all of my Rss feeds over to Feedburner. However FB doesn't display results in any kind of sophisticated graphic format. It might be time for another change! Delete the scoop?
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What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] - AllTwitter
What Is Visual Social Media Marketing (And How Does It Raise Engagement)? [INFOGRAPHIC] (Check it Out>> What Is Visual Social Media Marketing (And How Does It Raise ... Delete the scoop?
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Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old. Via Robin Good 
Robin Good's curator insight,
February 25, 4:28 PM
Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it. 
Justin Bruce's curator insight,
February 25, 8:05 PM
From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.
Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.
From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.
Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!
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Successful content marketing requires a strategy, but it doesn't have to be complicated. Here are 10 simple steps that will help you get started. Via Stefano Principato, massimo facchinetti
Becky Gaylord's insight:
Helpful and clear advice, although probably not so simple for many people to implement. But great guidelines, nonetheless. 
corneja's curator insight,
February 18, 6:31 PM
A very helpful guide about content marketing. Coherent, concrete and concise. Thanks! Delete the scoop?
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4 storytelling tips for making 6-second short films with Vine from the folks behind 5secondfilms.com
Andrew Tran: "Some people have wondered if six seconds is too short a time span to take videos in Vine, Twitter's new video social sharing app" ... Via The Digital Rocking Chair, massimo facchinetti 
malika bourne's curator insight,
February 8, 12:42 AM
How do you makde it play? Now, cna you tell me how to make play? I donot know nothin' bout no stapler.. Delete the scoop?
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Online video slideshow maker. Converts photos into amazing video. Import pictures from Facebook, Flickr or computer, and adds music and text to it. Easy to use. Via Robin Good 
IMA-EDU.GR's curator insight,
January 31, 1:11 PM
Σε απευθείας σύνδεση maker slideshow βίντεο. Μετατρέπει τις φωτογραφίες σας σε βίντεο. Εισαγωγή εικόνων από το Facebook, το Flickr ή τον υπολογιστή, και προσθέτει μουσική και κείμενο σε αυτό. Εύκολο στη χρήση. 
Ken Morrison's curator insight,
January 31, 4:53 PM
I am hoping to try this out this weekend. The big drawback is the inability to download the file. There will be a paid version coming soon. Delete the scoop?
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Via Robin Good 
Linda Alexander's curator insight,
January 28, 9:08 AM
Everything you've ever wanted to learn, discover, or find out regarding curation is contained somewhere within the depths of this one fine piece. 
Sue Myburgh's curator insight,
January 28, 6:16 PM
While 'curation' has become the new buzzword, the difference in meaning between this term, and 'content management', digital writing, blogs and even digital libraries is less and less clear. I hate the way our understanding of things is clouded by the technology industry, and does not consider the opinions or work of information professionals. 
Casey Strachan's curator insight,
February 5, 2:44 PM
Good info. Thanks for the share Robin Good. David Kelly has put together and published a great set of content curation articles that he has personally selected for his upcoming ASTD-TK conference session entitled: Curation: Beyond the Buzzword. Delete the scoop?
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Becky Gaylord's comment,
January 19, 8:50 AM
Wow, Robin, this looks so cool. How long did it take you to get the hang of this? And do you need to be super tech/code/GIS savvy?
Robin Good's comment,
January 19, 8:56 AM
Hi Becky, I strongly suggest you try Mapbox.com too. It's much easier than this and yes you need to be a bit fluent with CSS-like style sheets to get the best of TileMill.
Becky Gaylord's comment,
January 19, 9:00 AM
Thanks, Robin. It sounds like Mapbox.com might be more my speed. You curate such amazing tools!
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Do you want to improve the results of your social media marketing? Measuring your social media performance is key to getting great results. You need the r Via Baochi Delete the scoop?
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Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age. Via janlgordon, Becky Gaylord 
Jeff Walker's curator insight,
Today, 9:40 AM
Warms my heart to think of content as currency. Then again, to provide this content, why are so many companies outsourcing the actual writing for pennies per word? Or settling for adequate blurbs instead of thought-provoking articles? 
Robin Martin's curator insight,
Today, 1:55 PM
Absolutely! Content is king...content is key and content shows whether we add value or add nothing! Delete the scoop?
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
Have you noticed more photos on social networks? Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience? Via Martin Gysler 
Debbie Hughes's comment,
April 23, 11:28 AM
Photos are very important, but be sure you have the right to use them before publishing your blog, post, tweet, etc.
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Anyone who has used the Prezi platform would know that creating a Prezi and uploading it to Prezi.com is easy enough, however when it comes to converting it to a YouTube video, there seems to be no native method of doing so. While you can convert PowerPoint to video formats using a native PowerPoint feature, the same cannot be said for the Prezi application. However, you can convert Prezi to YouTube by using a workaround.
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I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video. Notice the difference in the two presentations. Via Karen Dietz 
Sandi Cornez's comment,
March 18, 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
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When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business challenges they were confronting. Delete the scoop?
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Play it right and loyal, engaged customers will create high-quality content for you in a variety of ways on the web, without being paid. (#ForbesTech ...#SocialMediaMarketing: How to turn satisfied customers into 'Brand Advocates'... Via Baochi Delete the scoop?
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Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding
Via John van den Brink Delete the scoop?
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Dee KC's curator insight,
February 9, 5:36 PM
With my mac arriving on Monday I'm glad ths was posted Delete the scoop?
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In place of Pinterest's activity feed, the company has installed a new tool called "News." The feed displays boards where your recent pins have been repinned, creating a feed of potentially relevant content that users can peruse from their own profiles or those of others.
According to an entry in Pinterest's help center, News is meant to foster content discovery. "To make relevant and interesting content easier to find, we are introducing News," Pinterest writes. "We think this will help pinners like you find more relevant boards and pins more easily." Pinterest began testing News among a gradual population of users on Jan. 16. It is unclear precisely when News will roll out to the entire network, although the company anticipates "over the next few weeks." Pinterest could not be reached for comment. Via Giuseppe Mauriello, Brian Yanish - MarketingHits.com, Ivo Nový Delete the scoop?
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"Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online."
"This, in turn, has fueled the content marketing race – and ultimately, the quest for producing what is most relevant or valuable to a company’s current and prospective customers."
"As we compete in this context to draw attention for our brand and offerings, perhaps one element has remained constant above all others: the power of visual storytelling." Via streetsmartprof, massimo facchinetti 
streetsmartprof's curator insight,
January 26, 9:11 AM
Many of the examples in the article are focused on B2C, yet the "why" is a human to human interaction, (H2H).
The product or service is in the background and "The Why", (as explained by Simon Sinek), is clearly present loud and clear.
If you are working on a marketing campaign, give this article some serious review and reflect on what you might change.
Do you recall a great ad in the B2B space which incorporated "The Why" from a customers point of view?
"What Can Brown Do For You." These UPS ads helped them take market share in the B2B space held by others at the time.
A valid question raised by the article, "Do your product and service Why's align with your customers experience?" Delete the scoop?
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Robin Good's curator insight,
January 19, 7:45 AM
ClipArt ETC is a wonderful collection of quality educational clipart providing simple illustrations, icons and drawings in a multitude of areas, from history, to business, art, literature, music and sports. A project of the Florida Center for Instructional Technology of University of South Florida), ClipArt ETC has curated over 65,000 images and organized, categorized each one of them, while providing descriptions and multiple file formats in which to download them. I must say they really did a wonderful job. The images are great, the quality is excellent, the organization of the catalog is well done and easy to navigate. From the official site: "Every item comes with a choice of image size and format as well as complete source information for proper citations in school projects. No advertisement-filled pages with pop-up windows or inappropriate links here. A friendly license allows teachers and students to use up to 50 educational clipart items in a single, non-commercial project without further permission." The ClipArt ETC resource was designed and intended for educational projects but due to the many commercial requests it has received it now offers a "commercial" shopping cart to purchase any of its images for commercial applications. More info here: http://etc.usf.edu/clipart/info/license FAQ: http://etc.usf.edu/clipart/info/faq Check it out now: http://etc.usf.edu/clipart/ (Thanks to Maria Cristina Pratas for uncovering this gem) Delete the scoop?
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By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Have you designed a content marketing... Via Sam Stern, Tom George, contentmarketingdigest, Jimi Paradise
Becky Gaylord's insight:
Great post! Valuable points and useful guidelines for content creators, social media folks, brand managers, community managers, PR people communicators and leaders. |
Very helpful...
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