Turn your Elevator Pitch into a “Here’s the difference my work makes” story | marketing and content creation | Scoop.it

I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video.

Notice the difference in the two presentations.

Via Karen Dietz