Latest trends in Marketing and Communication
11 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Aurélia Fabbri from Digital Marketing & Communications
Scoop.it!

Marketing Strategy for the Digital Age

Marketing Strategy for the Digital Age | Latest trends in Marketing and Communication | Scoop.it
While digital gives you the opportunity to reach out to millions with a single click, it also poses a problem: if not monitored properly, it will not be as effective as face-to-face communication.

Via Alex Butler
more...
Nedko Aldev's curator insight, May 22, 2013 3:08 AM

add your insight...

 
gillkelley's curator insight, May 22, 2013 4:05 AM

6 useful tips for digital marketing - it's always interesting to read different people's views!

Charity WIlls's curator insight, May 25, 2013 3:43 AM

Marketing Strategy for the Digital Age

Rescooped by Aurélia Fabbri from Integrated Marketing Communications (IMC)
Scoop.it!

Inbound Marketing vs. Outbound Marketing

Inbound Marketing vs. Outbound Marketing | Latest trends in Marketing and Communication | Scoop.it
Thanks to the Internet, marketing has evolved over the years. Consumers no longer rely on billboards and TV spots — a.k.a. outbound marketing — to learn about new products, beca...

Via Dugguri
more...
Andrew Wilson's curator insight, March 31, 2014 9:55 PM

I agree with this, Inbound marketing is definitely the future. Consumers these days more than to be just sold a product, they want to be part of an idea and a relationship as well. this is somewhat not achievable on a out bound marketing platform as there is no real connection. As well as this, it is a lot more cost effective. 

Sky Pirate's comment, September 25, 2014 7:29 PM
Its better to be targeting consumers who are actually looking for products and services that you provide, instead of trying to advertise to every consumer out there, no matter what their needs are.
William Creedy's curator insight, October 1, 2014 8:19 AM

Great explanation of the shift from one way marketing toward two way marketing relationships, lower cost in regards to investment and more effective communication of value! @jpfernandez9

Rescooped by Aurélia Fabbri from Social Media and the economy
Scoop.it!

Your Employees Likely Hate Your Intranet: Here’s Why

Your Employees Likely Hate Your Intranet: Here’s Why | Latest trends in Marketing and Communication | Scoop.it
The truth? If your company uses an Intranet, there's a good chance your employees hate it--and that could impact your social strategy. Here's why.

Via Ross Copping
more...
No comment yet.
Rescooped by Aurélia Fabbri from Marketing communications
Scoop.it!

6 lessons from 'Scandal' on how to be a rock star professional

6 lessons from 'Scandal' on how to be a rock star professional | Latest trends in Marketing and Communication | Scoop.it
The ABC drama not only serves up entertainment and suspense, but good advice on how to rock at your job.

Via Andreia Garcia Work, Alda Telles
more...
No comment yet.
Rescooped by Aurélia Fabbri from People Strategies and Tech
Scoop.it!

Digital Workplace and Intranet : the 2013 trends (part #1)

Digital Workplace and Intranet : the 2013 trends (part #1) | Latest trends in Marketing and Communication | Scoop.it
Businesses see Digital Workplace as a major challenge but struggle to think tools and business transformation jointly. Insights from DW Trends 2013. (RT @felmundo Digital Workplace & Intranet: 2013 trends by @bduperrin.

Via TonyDeblauwe
more...
No comment yet.