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Marketers Uncertain About Future Digital Marketing Priorities - eMarketer | #TheMarketingAutomationAlert

Marketers Uncertain About Future Digital Marketing Priorities - eMarketer | #TheMarketingAutomationAlert | Marketing and Business Tips | Scoop.it
With the digital landscape changing quickly, marketers are understandably left uncertain about where to place their resources in the near future.

 

Excerpt...

 

If there’s one truism in marketing, it’s that things are always changing. And digital technologies have no doubt accelerated that pace. A September 2013 survey of US marketers from Adobe found that identifying the most important marketing issues coming over the horizon was a significant challenge for many of these professionals.

 

In fact, there was no clear consensus among respondents about which marketing area would be the most important in the next three years. A similar number—between 10% and 13%—of respondents named social media marketing, personalization and targeting, creativity and innovation in marketing programs, digital advertising, and cross-channel marketing as important areas on which to focus their upcoming marketing efforts. There did, however, seem to be more agreement on areas of decreasing importance: Very few respondents named events and public relations as having major significance in the near future.

 

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Via marketingIO
Indelible Ink's insight:

It's important to have a well rounded marketing strategy.  You can't simply focus on #social media marketing or #content marketing or #SEO - you need to have a comprehensive strategy to insulate yourself from fast changes in the digital space.

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marketingIO's curator insight, October 7, 2013 10:21 PM

Clearly a B2C oriented post, but lessons for the B2B marketer: the fact is, there are so many marketing areas emerging that I'm not surprised that there is no clear consensus. Goals and objectives differ, DBs are different, budgets are different, capabilities are different.

Robin Bennett's curator insight, October 8, 2013 1:57 PM

If only we had a crystal ball. 

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The Science And Psychology Behind What Drives Serial Entrepreneurs

The Science And Psychology Behind What Drives Serial Entrepreneurs | Marketing and Business Tips | Scoop.it
By some counts serial entrepreneurs are responsible for a third of all new businesses. Clemson management professor Wayne Stewart has studied their...
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#Indelible Ink can help you launch your next great idea

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Diddy Donates $250,000 To NFTE To Benefit Young Entrepreneurs ...

Diddy Donates $250,000 To NFTE To Benefit Young Entrepreneurs ... | Marketing and Business Tips | Scoop.it
Sean “Diddy” Combs is chasing a billion dollars right now as the result of becoming a self-made entrepreneur. Now the hip-hop mogul is trying to help some NYC youth do the same. Last night, Puff attended an event for ...
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Inspiring generations to be great, and giving them opportunity to pursue their dreams, is part of what makes our nation great.

 

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Tax Revolt by California Entrepreneurs Ends in Victory | Xconomy

Tax Revolt by California Entrepreneurs Ends in Victory | Xconomy | Marketing and Business Tips | Scoop.it
Taxes aren't usually the stuff of high drama. But a story that began last year when a California state appeals court unexpectedly struck down an old tax in.
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Lumia 1520 everything you need to know | Digital Trends

Lumia 1520 everything you need to know | Digital Trends | Marketing and Business Tips | Scoop.it
Talk of a Nokia smartphone/tablet hybrid being released soon is reaching a crescendo, and if the rumors are correct, we'll be seeing the phone known as the Lumia 1520 launch by the end of September. Here's everything you ...
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So who is switching to Nokia?

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