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Selecting an International Advertising Agency

Selecting an International Advertising Agency | Digital Marketing and Branding | Scoop.it
Learn how to select an international advertising agency and the four types of marketing firms that can help you market your brand internationally.
DuffyAgency's insight:

We put together this free guide which shares some of our 14 years of experience helping brands enter and succeed in other markets.

 

Here’s some of what’s inside:

How to know if your brand will travel wellCeneralized vs. distributed controlThe four types of advertising agencies that can help you with international and how to tell which one is best for your brandThe difference between translation and adaptationThe other 13  more subtle but critical differences between domestic and international marketing

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Four Dimensions of Web Presence

Four Dimensions of Web Presence | Digital Marketing and Branding | Scoop.it
Learn about the 4 types of places that the online marketer should be sure to consider when building a unified web presence. Watch the video now.
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How digitally evolved is your company?

How digitally evolved is your company? | Digital Marketing and Branding | Scoop.it

How Digitally Evolved is Your Company?

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Between today's digerati and your great grand parents lies a spectrum of digital skills. Where does your company fit in?

 

 
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What is online engagement?

What is online engagement? | Digital Marketing and Branding | Scoop.it
Discover the 11 types of online engagement as well as the real reason why people engage with some brands and not others.
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Building Brand Awareness Online - Video Guide

Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand. Read more here: http://bit...
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Five ways digital is redefining growth strategy

Five ways digital is redefining growth strategy | Digital Marketing and Branding | Scoop.it
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.
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Role of a brand strategist in the internet era

Role of a brand strategist in the internet era | Digital Marketing and Branding | Scoop.it
Q&A with Sean Duffy on the role of the brand strategist in the internet era.
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Using video to boost e-commerce online conversion

Using video to boost e-commerce online conversion | Digital Marketing and Branding | Scoop.it
An introduction for online retailers considering the use of video to boost conversion on product pages.
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How a flipped approach can grow your business faster

How a flipped approach can grow your business faster | Digital Marketing and Branding | Scoop.it
Unconventional growth requires an unconventional marketing approach. See how Duffy Agency flipped agency conventions to accelerate growth. Learn more.
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Duffy Agency | Digital Marketing for Aspiring International Brands

Duffy Agency | Digital Marketing for Aspiring International Brands | Digital Marketing and Branding | Scoop.it
Discover how aspiring international brands get to the next level using value-based, digital marketing services with a pay-for-results option.
DuffyAgency's insight:

A new type of value-based digital marketing agency with international expertise and pay-for-performance options to grow your business faster.

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Prepare for departure with The Duffy Agency

Prepare for departure with The Duffy Agency | Digital Marketing and Branding | Scoop.it
On March 31st we’re launching an innovative new marketing program to help mid-sized companies grow faster. A limited number of slots are available....
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Brand Focus: Getting to the point - BrandRants - Brand Strategy

Brand Focus: Getting to the point - BrandRants - Brand Strategy | Digital Marketing and Branding | Scoop.it
The third in a three-part series on best practices to focus your brand's offer and communication. ...
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Brand Focus: It's just good customer service

Brand Focus: It's just good customer service | Digital Marketing and Branding | Scoop.it
The first in a three-part series on best practices to focus your brand's offer and communication. ...
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Most growth program

Most growth program | Digital Marketing and Branding | Scoop.it
DuffyAgency's insight:

Moso bamboo is one of the world's fastest growing plants and known for its tremendous strength and heartiness.

Grow your business internationally with a collaboration based on shared risk and measurable results. Read more about our Moso Growth Program and ‪#‎FlippedAgency‬ approach on our websitehttps://bitly.com/DuffyServices and see if you qualify for performance-based Marketing Services

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How digitally evolved is your company?

How digitally evolved is your company? | Digital Marketing and Branding | Scoop.it
You don’t need to be a digital native to thrive. But I do believe you will need to be Digital Proficient to thrive, if not survive over the next decade.
DuffyAgency's insight:

A decade ago, companies could rely on outsourced digital competence to get along fine. That's changed.

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What is value-based pricing?

What is value-based pricing? | Digital Marketing and Branding | Scoop.it
What is value-based pricing? Learn how to increase the effectiveness of your online marketing with value-based and performance-based pricing.
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Successful digital campaign case study

Successful digital campaign case study | Digital Marketing and Branding | Scoop.it
Case study showing how to increase brand awareness, audience and engagement using custom online games. Check it out.
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Three Ways to Build Brand Awareness

Three Ways to Build Brand Awareness | Digital Marketing and Branding | Scoop.it
Learn the the top three ways to build brand awareness. Watch video now.
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Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand
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What is Brand Equity?

What is Brand Equity? | Digital Marketing and Branding | Scoop.it
What is brand equity? We defined as the degree to which a brand has achieved the nine steps in our brand equity cycle.
DuffyAgency's insight:

This is a great diagnostic tool to assess the health of your brand or looking for ways to improve your marketing.

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Soundbites from studies on video use for online retail

There is so much data on the results produced by video content that it can be overwhelming. Duffy Agency has combed over hundreds of articles to assemble a few…
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2015 Digital Agency Survey

2015 Digital Agency Survey | Digital Marketing and Branding | Scoop.it
What are the top 5 services that marketers value from Digital Agencies? Find out what lies ahead in 2015 from Duffy Agency's digital marketing survey
DuffyAgency's insight:

This time last year Duffy Agency sent out an informal survey to a few clients and colleagues. The results weren’t earth shattering, but they did spark a debate inside the agency that over the next seven months led us to poll over 200 additional marketers, conduct dozens of in-depth interviews, and bounce ideas off some of the brightest minds in the business. The results of this year-long enquiry are presented here.

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Is It Time to Flip the Agency Model? | TalentZoo.com

“I hope I have to pay you a fortune.”

A client texted me this message recently in reaction to a campaign proposal. This client is participating in a pilot project my agency started last year. We wanted to see what would happen if we flipped the...
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The Duffy Agency

Discover a new approach to digital marketing for aspiring international brands. Check out our new service offer launching on Tuesday.

DuffyAgency's insight:

How far could your brand go if you had one digital marketing agency that could take you to 196 countries?

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Brand Focus: The fear factor

Brand Focus: The fear factor | Digital Marketing and Branding | Scoop.it
The second in a three-part series on best practices to focus your brand's offer and communication....
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