There are other successful social commerce models besides Pinterest. ;
London Hoang's insight:
Where customers are become potential marketplaces brands try to reach out to prospective customers. Social networking and media platforms have gradually turned themselves into social commerce opportunities and ventures like The Internet turned websites into e-commerce in late 1980s and early 1990s.
But exploring such sales revenues and sales transactions are challenging questions for business firms to develop their own social commerce models.
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