Marketing Analytics
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Karunaker (Kk) Molugu from Strategy and Competitive Intelligence by Bonnie Hohhof
Scoop.it!

Visualization: The Simple Way to Simplify Big Data | Innovation Insights | Wired.com

Visualization: The Simple Way to Simplify Big Data | Innovation Insights | Wired.com | Marketing Analytics | Scoop.it

The power of being able to not just know, but to see data for what it really tells us is the point of visualization. The methods of display can’t be complicated or the point of visualizing data is lost. Visualization serves us because it puts the tools of understanding business directly in the hands of those needing to make decisions.


Via Bonnie Hohhof
more...
No comment yet.
Scooped by Karunaker (Kk) Molugu
Scoop.it!

Forrester finds marketing measurement improving but confidence still lacking - BtoB Magazine

Forrester finds marketing measurement improving but confidence still lacking - BtoB Magazine | Marketing Analytics | Scoop.it
Forrester finds marketing measurement improving but confidence still lacking BtoB Magazine Cambridge, Mass.—Marketers are better able to see a link between marketing activities and business goals, although confidence is still lacking in measuring...
more...
No comment yet.
Rescooped by Karunaker (Kk) Molugu from Big Data & Digital Marketing
Scoop.it!

Big Data is the bullet. Analytics the gun.

Big Data is the bullet. Analytics the gun. | Marketing Analytics | Scoop.it

Big Data is only part of the CMO’s new armoury. It’s what you do with that information next that has the biggest impact on the entire customer experience.


Via Luca Naso
more...
Luca Naso's curator insight, September 3, 2013 9:40 AM

Turkcell achieved a $15m uplift in additional revenue just by switching from traditional batch marketing to right-time methods.


The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible.


Big Data is the bullet. Analytics the gun. The impact only happens when you decide to combine the two.

Alex Kantone's curator insight, September 4, 2013 6:00 AM

The impact only happens when you decide to combine the two.

Fàtima Galan's curator insight, September 12, 2013 6:46 AM

The data in itself is meaningless, but by pairing the data with the right analysis tools marketing and the customer experience chain can respond in ways never thought possible. Speed is not the key factor, creating consumer relevance is.

Scooped by Karunaker (Kk) Molugu
Scoop.it!

Demographics are dead: the new, technical face of marketing - O'Reilly Radar

Demographics are dead: the new, technical face of marketing - O'Reilly Radar | Marketing Analytics | Scoop.it
Demographics are dead: the new, technical face of marketing
O'Reilly Radar
Marketing campaigns must be time-, place-, and context-aware.
more...
No comment yet.