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Rescooped by Ray Horan from Content Strategy |Brand Development |Organic SEO
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How to Perform a Content Marketing Audit by Vertical Measures

How to Perform a Content Marketing Audit by Vertical Measures | Marketing.AI's Content Marketing | Scoop.it
You have the content, but it's not performing well. It must be time for a content marketing audit to assess your successes and failures and move forward.

Via Level343
Ray Horan's insight:

Great post on how and why you should perform a content audit. 

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Level343's curator insight, March 21, 2013 11:25 AM

There aren’t a lot of audits that make you feel better about yourself, but being able to start fresh or reset what you’re doing definitely re-energizes your company. Knowing how to effectively conduct a relatively painless content audit requires learning from people who have done it before. Let’s explore the steps you should take to analyze your successes and failures and move forward with your content marketing.

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Marketing.AI and Chute Team Up to Facilitate How Brands Manage Photos in Their Content Marketing Workflow | Workflow

Marketing.AI and Chute Team Up to Facilitate How Brands Manage Photos in Their Content Marketing Workflow | Workflow | Marketing.AI's Content Marketing | Scoop.it
Content Marketing is a red-hot theme for both B2B and B2C marketers, with over 50% of them planning to increase their expenditures in this area in the next 12
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Rescooped by Ray Horan from Content Strategy |Brand Development |Organic SEO
Scoop.it!

How to Perform a Content Marketing Audit by Vertical Measures

How to Perform a Content Marketing Audit by Vertical Measures | Marketing.AI's Content Marketing | Scoop.it
You have the content, but it's not performing well. It must be time for a content marketing audit to assess your successes and failures and move forward.

Via Level343
Ray Horan's insight:

Great post on how and why you should perform a content audit. 

more...
Level343's curator insight, March 21, 2013 11:25 AM

There aren’t a lot of audits that make you feel better about yourself, but being able to start fresh or reset what you’re doing definitely re-energizes your company. Knowing how to effectively conduct a relatively painless content audit requires learning from people who have done it before. Let’s explore the steps you should take to analyze your successes and failures and move forward with your content marketing.

Scooped by Ray Horan
Scoop.it!

Putting B2B Buyer Personas Into Play | BrightTALK

Putting B2B Buyer Personas Into Play | BrightTALK | Marketing.AI's Content Marketing | Scoop.it
In a “know your buyer” world, more B2B marketers are creating personas. But then what?
Ray Horan's insight:

Buyer Personas are vital for planning your content creation and tracking its success. Looking forward to this webinar. 

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