Marketing Agility
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Reverse Engineer Sociology & Influencer Understanding for Outreach Success

Reverse Engineer Sociology & Influencer Understanding for Outreach Success | Marketing Agility | Scoop.it
Reaching out to influencers is incredibly time consuming. Building relationships in an environment where most of those journalists and site owners you want to reach are spammed to death on a daily basis is hard work.
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Big Data Won't Fix Bad Planning

Big Data Won't Fix Bad Planning | Marketing Agility | Scoop.it
Ensighten's insight:

Jumping on the big data bandwagon without a road map could be one of the worst investments a CMO makes in the next 18 months.

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How To Become A Customer Acquisition Expert

How To Become A Customer Acquisition Expert | Marketing Agility | Scoop.it
To read about how other professionals became experts in their craft sign up for Startup Edition #23.
If I Can Do It, You Can Do It
I started my career out as a “product guy.” But about 4 years ago I...
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Nine Levers That Enable Organizations to Create Value from Data and Analytics | Data-Driven Marketing Network

Nine Levers That Enable Organizations to Create Value from Data and Analytics | Data-Driven Marketing Network | Marketing Agility | Scoop.it
The goal of virtually every (marketing) organization is to make better business decisions.
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The agile model: a part-art and part-science approach to marketing ...

The agile model: a part-art and part-science approach to marketing ... | Marketing Agility | Scoop.it
Left Brain Right Brain As part of a recent digital transformation program, I've been looking for a succinct way of describing this new part-art and part-science approach to marketing that is unfolding around us.
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Omnichannel Retailers Barrel Over Pure-Play Etailers - 'Net Features - Website Magazine

Omnichannel Retailers Barrel Over Pure-Play Etailers - 'Net Features - Website Magazine | Marketing Agility | Scoop.it
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PERSONALIZATION of Content Marketing in Real Time

PERSONALIZATION of Content Marketing in Real Time | Marketing Agility | Scoop.it
idio provides you with web-based dashboards and a set of API's for curating content, personalization, and customer intelligence.

Via Peg Corwin
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Peg Corwin's curator insight, November 24, 2013 12:55 PM

Interesting platform that can recommend PERSONALIZED CONTENT for users to move them towards your business goals. Not sure how it works, but it sounds powerful.  Check it out?


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R.I.P Last Click Attribution

R.I.P Last Click Attribution | Marketing Agility | Scoop.it
You heard me right. Last Click Attribution (LCA) is dead. This isn’t one of those hoaxes like with Andy Kaufman or SEO. LCA was a doomed model for a number of reasons. But for me, it no longer applies to the world we live in now.
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Guntis Stirna's curator insight, February 19, 2014 8:27 AM

Another opinion on the same issue.

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Agile Marketing with Advanced Analytics

Agile Marketing with Advanced Analytics | Marketing Agility | Scoop.it
“In preparing for battle, I have always found that plans are useless, but planning is indispensable.” General Dwight D.
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Five steps to harness the power of big data

Five steps to harness the power of big data | Marketing Agility | Scoop.it
A manageable plan to deal with the pressure to become data-driven.
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From Data Scientists to Marketers - Strata

From Data Scientists to Marketers - Strata | Marketing Agility | Scoop.it
By Leland Wilkinson Big Data may seem like a familiar concept to those working in IT, but for most executives it’s difficult to imagine just how much Big Data...
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Big Data Gets Smart, Personalization Gets Personal

Big Data Gets Smart, Personalization Gets Personal | Marketing Agility | Scoop.it
For the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile...
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Understanding the Multichannel Customer Journey - Think ...

Understanding the Multichannel Customer Journey - Think ... | Marketing Agility | Scoop.it
multichannel journey.jpg Thanks to behavioral shifts and technological advancements, marketing is undergoing a dramatic evolution. Historically, companies have tried to sell as many products as possible to customers, either ...
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Five Advantages of Agile Marketing

Five Advantages of Agile Marketing | Marketing Agility | Scoop.it

Agile marketing starts with customer-centered focus
SUMMARY: Agile marketing "prioritizes the needs of the customer and focuses on rapid response to customers and current trends," writes Lior Levin. Shifting the focus from the producer to the customer is the first step. Get rid of silos in favor of cross-functional teams. Don't ignore inbound-marketing efforts for lead generation, and place an emphasis on analytics and other measurement tools. Finally, be quick to embrace promising new trends such as Pinterest, positioning the company as a leader, without fear of a failure once in a while.

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