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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | marketing advice | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html ;


Via Martin (Marty) Smith
steven durko's insight:

seems like such a normal concept these days... social is a must!!!  durko knows best!!

more...
DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.

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Rescooped by steven durko from Geography Education
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What Pollution? Hong Kong Tourists Pose With Fake Skyline

What Pollution? Hong Kong Tourists Pose With Fake Skyline | marketing advice | Scoop.it
Picture this: Tourists visiting one of your city's most prominent attractions are unable to see it because of smog, haze and a bevy of other airborne pollutants. What's the solution?

Via Seth Dixon
steven durko's insight:

gnarly!! and i thought nyc got bad...  that is just terrifying...poor people!  durko does not approve!!

more...
Nicole Kearsch's curator insight, November 24, 11:10 PM

This is beyond absurd.  Put up a picture of what the landscape should look like so people can take pictures instead of dealing with the real problem at hand.  There seems to be a problem with that idea right there.  I understand that a tourist wants to take pictures and document their trip and in some cases may not be able to take a picture of the landscape because it is so covered in pollution to see, but that is a reason to fix the pollution problem not set up a fake picture.  The pollution in China is doing more harm than making it difficult for a tourist to take pictures but it is harming the people that live there.  The amount of very dangerous days that they have that toxic chemicals and the like are in the air is ridiculous.  This is the air that people are breathing in.  It should be more of a concern to leaders that the people that live in China are potentially facing very serious health problems because of the pollution than it seems to be.  Constructing a wall with a fake skyline does not fix any actual problem.  Yes now they can get a decent picture of their trip, but everyone is still suffering the consequences from real problem.

Samuel D'Amore's curator insight, December 17, 5:17 PM

This article covers both a somewhat humorous occurrence which has a really tragic side to it. In Hong Kong these murals  are erected so that both natives as well as tourists are able to take nice pictures, which they are normally unable to because of the horrible smog hanging over the city. It seems like this like treating the symptoms and not the actual disease. Instead of attempting to clean the air making it possible to people to take real pictures (and breath easier) they'd rather just put up fake pictures making photos easier. While this approach is definitely easier I fell the alternative is a far wiser course of action. 

Wilmine Merlain's curator insight, December 17, 10:43 PM

Before the solution in Hong Kong can actually change, I believe that the government must first take into consideration the ways in which their mass production and their lack for environmental regulation has brought them this far into such a high level of carbon into the air. What might come off to some as a cloudy day in Hong Kong is actually the everyday appearance of their environment. These high levels of carbon into the atmosphere can have long lasting effects on the lives of the people and future generation if this problem isn't properly cared for. 

Rescooped by steven durko from It's Your Business
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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | marketing advice | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
steven durko's insight:

awesome feed!! im loving these guys advice.... it will help almost anyone... steve durko...out!

more...
Lori Wilk's curator insight, January 10, 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 7:24 PM

Key things to check before you Market.

Hannah Kramer's curator insight, January 11, 8:27 PM

Planning is an important part of your business, and planning your marketing is essential. There are so many ways in which you can market today that it is easy to see just one or two and miss the rest.


Attraction Marketing has a comprehensive business plan that you can use in your business, and tick all the boxes while you plan. This way you can be sure to reach the full marketplace and every single customer looking for you will find you.

Rescooped by steven durko from Startup Revolution
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Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | marketing advice | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html ;


Via Martin (Marty) Smith
steven durko's insight:

seems like such a normal concept these days... social is a must!!!  durko knows best!!

more...
DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.