marketing advice
1 view | +0 today
Follow
 
Rescooped by steven durko from It's Your Business
onto marketing advice
Scoop.it!

6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | marketing advice | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
steven durko's insight:

awesome feed!! im loving these guys advice.... it will help almost anyone... steve durko...out!

more...
Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:38 AM

Do the work!

Lori Wilk's curator insight, January 10, 2014 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 2014 7:24 PM

Key things to check before you Market.

Your new post is loading...
Your new post is loading...
Rescooped by steven durko from Geography Education
Scoop.it!

What Pollution? Hong Kong Tourists Pose With Fake Skyline

What Pollution? Hong Kong Tourists Pose With Fake Skyline | marketing advice | Scoop.it
Picture this: Tourists visiting one of your city's most prominent attractions are unable to see it because of smog, haze and a bevy of other airborne pollutants. What's the solution?

Via Seth Dixon
steven durko's insight:

gnarly!! and i thought nyc got bad...  that is just terrifying...poor people!  durko does not approve!!

more...
Jared Medeiros's curator insight, April 22, 2015 7:17 PM

Major cities in the world should take a deeper look into controlling pollution problems in their cities.  At some point, these places will no longer attract people to live in these areas, thus lowering the impact that these industries may have.  But as long as people are still living here by the millions and there is tourism, and buisness is booming, nothing will be done about the issue.

Courtney Barrowman's curator insight, May 27, 2015 12:08 PM

Summer reading KQ4: pollution, smog, megacity, sustainability

Mark Hathaway's curator insight, November 25, 2015 6:22 AM

Pollution is a huge issue facing both Hong Kong, and the rest of China in general. So far the government  has done little to actually combat the problem. The Chinese governments response has been to pretend that the problem does not really exist. A fake skyline can just erase the problem. In reality dealing with the pollution issue would actually help the Chinese economy. When people seek to go on a vacation, they are seeking a destination that is clean and safe. Who wants to visit a place were, you have to ware a mask to prevent the breathing in of armful chemicals. A cleaner less polluted china would lead to an expanded tourism industry.

Rescooped by steven durko from It's Your Business
Scoop.it!

6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | marketing advice | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
steven durko's insight:

awesome feed!! im loving these guys advice.... it will help almost anyone... steve durko...out!

more...
Jennifer Dodge - CCRC executive director's curator insight, September 11, 2013 11:38 AM

Do the work!

Lori Wilk's curator insight, January 10, 2014 10:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 2014 7:24 PM

Key things to check before you Market.

Rescooped by steven durko from Startup Revolution
Scoop.it!

Why Should A Startup Have A Social Media Presence?

Why Should A Startup Have A Social Media Presence? | marketing advice | Scoop.it

SHARE First & Worry About Everything Else Second
This Business 2 Community post is written for "business" but certainly applicable to startups. Startups must realize that "process is product". 
Process is product means everything you are doing right NOW is a product. 

The soon a startup begins publishing, broadcasting and sharing the easier it gets, the richer the fast feedback loops become and the more chances for success they create. 

Many startups think what they have is so amazing that it can't be shared. With few exceptions (biotech) it is NEVER the case that your thoughts are unique or so unknown that your share will quake the world. 

Any business is created in the execution developed for the idea. To worry about someone stealing your idea is to worry about the tide. Focus your energy on getting as much information out and in as many hands as you can as fast as you can. SHARE. 

Realize that the most important "product" you build is the team capable of building something, pivoting on a dime and responding to what they hear with meaningful and amazing results.  

If you don't have a way to capture your journey find one (write, video, infographics, animation, stories). Your goal should be to create the means of production - the framework where you can easily harvest UGC (User Generated Content) anytime needed. 

UGC is more important to a startup than oxygen. UGC helps gauge reaction, shape your product and determine a startup's future.  

Related Reading
Process Is Product on ScentTrail Marketing
http://scenttrail.blogspot.fr/2009/11/process-is-product.html ;


Via Martin (Marty) Smith
steven durko's insight:

seems like such a normal concept these days... social is a must!!!  durko knows best!!

more...
DMA Central's comment, September 19, 2013 10:01 PM
Thanks for sharing! very informative!
Marc Kneepkens's curator insight, October 28, 2013 10:15 AM

It's very obvious that every company needs a social media presence, not just startups. However, if you can build a following for your company before it gets launched, the more chance for success you will have.

Haley Evans's curator insight, November 14, 2013 11:34 AM

Social media is one of the main forms of communications in today’s society. Whether it is between publics, consumers, or businesses, social media is an essential way of communicating with one another.  Business are able to use social media in many different ways to help there company and to expand the company to different publics.  By using social media companies are able to not only reach more publics, but have a better chance at becoming a well-known and successful company in the business and consumer world.  One reason why social media is important for a business is advertising.  In Adventure in Public relations, Guth and Marsh explain how much advertising can be done on social media and how affective it is in comparison to other Medias.  Advertisement on social media can be run twenty four hours a day, seven days a week.  It also shows the best of all types of media. The advertisement can show pictures, video, sound, and text. By using social media to advertise, your business has potential to reach consumers worldwide.  When you are reaching consumers worldwide the chances of your company making it big increase significantly. 

On top of the advertisement being able to reach so many people, it is extremely cost-effective as well.  Using cost-effecting is another important reason why social media is so important.  It can be extremely expensive to print off thousands of flyers and brochures, or to place ads in a newspaper.  A company can launch a new product on a social media site for free!  To add to this by using social media the company is also able to be time efficient.  When advertising or simply working to reach target consumers and publics, it is made easy with social media.  On social media sites a company can advertise their products and launch dates on the screen, if a user likes a link or an add on their page they are able to follow the company and receive more promotions and ads to that company on their other social media sites.  These platforms help to target the business’ audience and consumers more easily and efficiently. Lastly a huge perk of using social media for your company is that you are able to get timely feedback from consumers.  Guth and Marsh explain that it is important to keep and a close following on the feedback that is given from consumers and when the company receives feedback, make sure to respond quickly and efficiently.