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9 Credibility-Killing Meeting Behaviors

9 Credibility-Killing Meeting Behaviors | Marketing & Advertising | Scoop.it

Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.

 

With that in mind, here are nine common meeting-room behaviors to avoid.


Via Vicki Kossoff @ The Learning Factor
Victor Juarez's insight:

9 comportamientos a evitar para ser creibles. Reglas fáciles que no siempre cumplimos.

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Vicki Kossoff @ The Learning Factor's curator insight, June 3, 2014 7:15 AM

These common meeting mistakes make the other attendees wonder whether you're worthy of their attention.

Tania Tytherleigh's curator insight, June 4, 2014 6:37 PM

How many of these have you seen (or done!)? 

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7 Common Content Marketing Mistakes + How to Avoid Them

7 Common Content Marketing Mistakes + How to Avoid Them | Marketing & Advertising | Scoop.it
Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences – especially those made by others. Mistakes provide insight into what to avoid in the future. As the content marketing space grows, so have the number of errors we’ve found many marketers make.
Here are some of the most common mistakes we've seen brands make and how you can learn from them.
1. Not...

Via Wes Thomas
Victor Juarez's insight:

7 consejos fáciles de implementar, fáciles de recordar....

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SNMinc WebGems's curator insight, May 19, 11:07 AM

"Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences."

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Millennials, Mobile & The Future of Financial Marketing - The Financial Brand

Millennials, Mobile & The Future of Financial Marketing - The Financial Brand | Marketing & Advertising | Scoop.it
A study of Millennial attitudes about mobile banking highlights changes marketers must make when targeting this critical consumer segment.

Via Karen Goldfarb Copywriter
Victor Juarez's insight:

Omnicanalidad es la clave para satisfacer al cliente actual. Debemos garantizar el 100% de nuestra oferta, con una experiencia de usuario impecable.

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Karen Goldfarb Copywriter's curator insight, March 10, 12:09 PM

They don't go into bank branches. They use mobile phones (duh!). They want secure, easy-to-use mobile financial apps. They'll even change banks if your app sucks on either score.


OK, that's the summary. Now, from my article on why you should stop selling millennials, go find something you like to do that dovetails with what millennials tend to like to do so you remember that they're people, not purses. Do that for all your audiences while you're at it. Respect them, don't sell them.

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Attention Is the New Currency for Brand Advertising

Attention Is the New Currency for Brand Advertising | Marketing & Advertising | Scoop.it
Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention.

How did we get here? Virtually every year there has been some sort of innovation: new ad sizes, formats, functionality, targeting and re-targeting techniques and programmatic buying methodologies. We have seen quite a transformation from the day the first 468x60 banner ad was put on a website and the user was encouraged to click.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

¿Es la "Atención "la métrica pendiente en entornos digitales?

¿Cómo saber si construimos marca en entornos digitales?

Excelente articulo!

 

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To Stay Focused, Manage Your Emotions

To Stay Focused, Manage Your Emotions | Marketing & Advertising | Scoop.it

A leader’s most precious resource is not their time. It’s their focused attention. Time merely passes, while focused attention makes things happen. When we’re able to gather and direct our attention toward a particular task or interaction, we can have a significant impact in a minimal amount of time. But when we’re unable to bring our attention to bear on the work at hand, all the time in the world is insufficient. So what are the implications of this for leaders?

Leaders must recognize that it’s essential to work at enhancing their ability to direct their attention and minimize unhelpful distractions, and one of the most important steps in this process is managing emotions. Psychologist Victor Johnston describes emotions as “discriminant hedonic amplifiers,” meaning that they boost various signals in our mental landscape, drawing our attention toward certain issues and events and away from others. In other words, emotions are attention magnets.
Consequently, awareness and regulation of our emotions are central to the productive use of our attention. Here are some practical steps leaders can take.

Build Capacity. We can expand our attentive capacity through a commitment to practices such as meditation, journaling, time in nature, regular physical activity, and good sleep hygiene. All of these activities support our ability to direct our focus, filter out distractions, and manage our emotions, and we can often realize their benefits with a modest investment of time. Recent research indicates that meditating for just a few minutes a day, spending just one hour a week in nature, or jotting down a few reflective notes in the evening has a noticeable impact on well-being. My experience as a coach suggests that these benefits extend to leaders’ effectiveness. The key is a consistent commitment to each daily or weekly practice.
While these activities are often enjoyable in themselves, they aren’t indulgences–they’re investments in our ability to operate at peak effectiveness. High-performing professionals often enjoy success early in their careers by virtue of their ability to forego activities like this–they cut back on sleep or go without exercise for extended periods of time. But while those sacrifices temporarily expand our capacity for throughput, they actually diminish our capacity for focused attention. And while more senior leaders like my clients continue to work hard, what allows them to add value isn’t the extra hours spent working, but rather the quality of their focused attention while they’re at work.

Plug Leaks. Attention is finite, and our ability to focus in the moment is severely limited. Because distractions can fatally undermine effective leadership, it’s critical to avoid “attention leaks.” As I wrote a few months ago, “The functions on our phones and other devices that beep, blink and thrust red numbers in our faces are designed to capture our attention and create a sense of urgency… But how often are any of these interruptions truly urgent? Almost never. Turn them off.”
Another attention-destroying practice is what we’ve come to call “multi-tasking,” an utterly misnamed concept. While insignificant tasks requiring minimal cognitive effort can be performed in parallel, the truly meaningful work through which most leaders add value–one-on-one conversations, facilitation or decision-making in meetings, and creative thought and ideation–require a much more intense level of focus. Multi-tasking in those environments inevitably results in significant inefficiencies as we switch contexts and lose focus before returning to a deeper level of thought.

Create Space. Leaders typically face intense demands on their time (in part because everyone wants their attention), and if they’re not careful they can find themselves booked nonstop for days on end. It’s important to maintain some open space in the calendar, on a weekly or even daily basis, which allows for more creative thinking and helps replenish our stores of attention.
This inevitably involves disappointing people, all of whom believe their issue is worthy of the leader’s time, but productive leaders realize that they can’t meet all of these requests and must ignore many of them. Here leaders require help from their senior team, family, and friends, and–perhaps most importantly–their executive assistants. People in these roles are uniquely positioned to help leaders protect open space on their calendars, and they’re uniquely positioned to undermine that process if they don’t understand this responsibility.

One final thought: If you’re a leader sitting in a meeting that’s not worth your focused attention, then you’re serving a theatrical function. Sometimes this makes sense. There’s a place for organizational theater. But more often the whole organization is suffering because your most precious resource is being wasted. Let the people who organized the meeting know that you’ll attend in the future when you’re needed, excuse yourself, and get on with your day. And if it’s your meeting, then you may well be wasting everyone’s time and attention–they may all be there in a theatrical function because they’re deferring to your authority. Have a candid conversation with a trusted ally, and get some feedback on the utility of your meetings.


Via Linda Holroyd
Victor Juarez's insight:

Recomendaciones de Harvard Business Review: El recurso más preciado de un líder no es su tiempo, es su atención enfocada: dormir, hacer ejercicio y apagar el móvil como algunas claves.

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Linda Holroyd's curator insight, February 4, 4:37 PM

Build Capacity. Plug Leaks. Create Space.

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6 Data-Driven Strategies to Get Your Content Published on Influential Sites

6 Data-Driven Strategies to Get Your Content Published on Influential Sites | Marketing & Advertising | Scoop.it
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry?

It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to trade shows and conventions to make business connections one handshake at a time.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesante articulo para conseguir relevancia de contenido en web

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What a Digital Workplace Is and What It Isn't

What a Digital Workplace Is and What It Isn't | Marketing & Advertising | Scoop.it
There are as many definitions of the digital workplace as there are organizations. But in light of this month's focus on the digital workplace, it could be useful to look at what a digital workplace is, and clarify some of the things that it is not.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesantes y sencillos comentarios sobre lo que debe ser un ecosistema digital.

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Bev Jones's curator insight, December 9, 2014 6:27 PM

Interesting article for those who are moving into working digitally.  A key factor in implementing the digital workplace will be the digital literacy skills of employees, which are also generally seen by many as critical to economic growth of the UK.   Is enough being done to develop young people, the workforce of the future, with the digital skills they need? 

Mickey Gast's curator insight, December 13, 2014 2:07 PM

As we're moving our work into the digital space, we need to learn a new set of rules.

DPG plc's curator insight, December 14, 2014 3:41 PM

Whatever we call it we need to ensure we have the adaptability and skills to work effectively in the workplace - digital or otherwise.

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9 Social Media Marketing Mistakes [INFOGRAPHIC]

9 Social Media Marketing Mistakes [INFOGRAPHIC] | Marketing & Advertising | Scoop.it
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have.

Via Richard Meyer
Victor Juarez's insight:

9 consejos sencillos de aplicar para no cometer errores en redes sociales. 

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Juliet O'Connor's curator insight, November 16, 2014 3:25 PM

This article focuses on the mistakes that a business can make when creating a social media site. The author explains that the point it to improve sites. there is a list a 9 tips. these tips are all things that would make a site better and if a business could improve on all of them then they would pretty much be perfect. 

I agree with all of these mistakes. a lot of them deal with the type of content. If its too much or too little, if there’s no theme, not providing a right hook etc. I think that content is one of the most important aspects of having a social media site. The content is what will interest the users to keep coming back. Like Vaynerchuk says you need to hit them with a few jabs first to get their attention and then throw them the right hook so that they will be encouraged to buy whatever product or service the business is selling. I also thing that doing too much is also a mistake when sites become spammy they are ignored or even hidden form view because they annoy people. A site must reach a happy medium of content to satisfy users. 

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The Top Four Reasons Consumers Abandon Online Shopping Carts #websitedesign #marketing

The Top Four Reasons Consumers Abandon Online Shopping Carts #websitedesign #marketing | Marketing & Advertising | Scoop.it
More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.

The second most common reason for not completing an online purchase is finding a better price on another website (cited by 24% of respondents).

Some 12% of consumers surveyed say they most often abandon an online shopping cart because they cannot find a coupon code; 7% say they often abandon carts because they are confused by the checkout process.

Just 20% say they almost always purchase the items they put in their online shopping carts.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesante estadística sobre los motivos del abandono de la compra online

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Google Analytics Begins To Roll Out New Benchmark Reports

Google Analytics Begins To Roll Out New Benchmark Reports | Marketing & Advertising | Scoop.it
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry

Via Alexandre Guapyassu
Victor Juarez's insight:

Google Analytics anunció hoy nuevos informes y reportes.

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Marketing & Advertising | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Victor Juarez's insight:

Un futuro de ciencia ficción, mas cerca gracias a Internet.

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Edgar Mata's curator insight, September 1, 2014 10:10 PM

¿Cómo será la internet dentro de 20 años?

FATI's curator insight, October 8, 2014 11:14 AM

Great article

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Finding Your Audience on Facebook #INFOGRAPHIC

Finding Your Audience on Facebook #INFOGRAPHIC | Marketing & Advertising | Scoop.it
Getting a good overview of the capabilities for reaching the right audience on Facebook can be a bit tricky. The alternatives seem endless, which is a good thing, but also adds to the confusion regarding what the best options are. Having recieved hundreds of questions on this topic from advertisers usingQwaya, we decided to put together an exhaustive overview of all the options advertisers currently have when building a target audience on Facebook.

Via Brian Yanish - MarketingHits.com
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9 Credibility-Killing Meeting Behaviors

9 Credibility-Killing Meeting Behaviors | Marketing & Advertising | Scoop.it

Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.

 

With that in mind, here are nine common meeting-room behaviors to avoid.


Via Vicki Kossoff @ The Learning Factor
Victor Juarez's insight:

9 comportamientos a evitar para ser creibles. Reglas fáciles que no siempre cumplimos.

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Vicki Kossoff @ The Learning Factor's curator insight, June 3, 2014 7:15 AM

These common meeting mistakes make the other attendees wonder whether you're worthy of their attention.

Tania Tytherleigh's curator insight, June 4, 2014 6:37 PM

How many of these have you seen (or done!)? 

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Key Considerations for B2B Social Strategy

Key Considerations for B2B Social Strategy | Marketing & Advertising | Scoop.it

Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)


Instead, lets turn our heads onto another track and be mindful of the guidance we follow when crafting a fulsome marketing communications strategy that factors in social media:


Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Social media y b2b no son incompatibles.

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How to Create the Right Emotions with Color in Web Design

How to Create the Right Emotions with Color in Web Design | Marketing & Advertising | Scoop.it

When it comes to choosing the right color for you website, how can you be sure it's the right one? This handy guide to color theory can help


Via Kamal Bennani, massimo facchinetti
Victor Juarez's insight:

El uso del color en diseño web. viejas técnicas adaptadas a modernos objetivos de experiencia de usuario. Teoría rápida y ejemplos muy prácticos. Muy recomendable.

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Marco Favero's curator insight, April 7, 3:02 PM

aggiungi la tua intuizione ...

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Neuromarketing: Pseudoscience No More - Forbes

Neuromarketing: Pseudoscience No More - Forbes | Marketing & Advertising | Scoop.it
In the ten-plus years I've been writing about neuromarketing, I've bemoaned the lack of serious academic research into the various neuroscience-based techniques used to evaluate ads, products, brand attitudes, and so on.

Via Sandra Pickering @opento
Victor Juarez's insight:

El Neuromarketing demuestra su eficacia frente a la investigación convencional pero precisa estandarizar sus diferentes técnicas.

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How to use Social Media to Optimize Your Event #INFOGRAPHIC

How to use Social Media to Optimize Your Event #INFOGRAPHIC | Marketing & Advertising | Scoop.it
Social media has quickly revolutionized the world of marketing, and one area in which it’s been particularly effective is events promotion.

Via Brian Yanish - MarketingHits.com, Saleoid, malek
Victor Juarez's insight:

Como utilizar las Redes Sociales para impulsar un evento (INFOGRAFIA)

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Arja Parpala's curator insight, February 11, 3:08 AM

Great infographic on how to promote your event on the Social Media.

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Marketing & Advertising | Scoop.it
Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

Via Alessandro Rea
Victor Juarez's insight:

El 65% de los e.mails se abren primero en un dispositivo movil (Datos USA). Como incrementar la tasa de apertura en tres pasos!

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The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post

The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post | Marketing & Advertising | Scoop.it

Just  look at the image above. It shows that Google drives 40.51% of the traffici to Quick Sprout.

 

So, how do you ensure that your blog is optimized for search engines… other than just installing the Yoast SEO plugin? All you have to do is ask yourself the following questions before you publish your next blog post.

 

Read More: http://www.quicksprout.com/2015/01/19/the-ultimate-seo-checklist-25-questions-to-ask-yourself-before-your-next-post/


Via Antonino Militello
Victor Juarez's insight:

Muy recomendable guía sencilla con consejos para mejorar el SEO de tu página web

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Leighanne Stainer's curator insight, January 26, 8:12 PM

A checklist of  things to do to optimize your blog post for SEO. 

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3 Inbound Marketing Insights You Need to Know

3 Inbound Marketing Insights You Need to Know | Marketing & Advertising | Scoop.it
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.

Via The Fish Firm
Victor Juarez's insight:

Tres interesantes recomendaciones sobre gestión de marketing en un entorno digital.

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Branding Strategy Insider | 4 Monumental Shifts In Brand Culture

Branding Strategy Insider | 4 Monumental Shifts In Brand Culture | Marketing & Advertising | Scoop.it
Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing.

Via massimo facchinetti
Victor Juarez's insight:

Las marcas tienen que dar a las personas las acciones, actitudes, cambios y herramientas que necesitan para convertir una idea común en algo que les entusiasme y de lo que hablar...

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How to Configure Google Analytics to Show the Value of Content

How to Configure Google Analytics to Show the Value of Content | Marketing & Advertising | Scoop.it

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.


Via Pedro Da Silva, massimo facchinetti
Victor Juarez's insight:

Como configurar Google Analytics para medir el valor del contenido de tu web. 

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How movies manipulate your brain to keep you entertained | Science | WIRED

How movies manipulate your brain to keep you entertained | Science | WIRED | Marketing & Advertising | Scoop.it

"At a recent event hosted by the Motion Picture Academy of Arts and Sciences, neuroscientists and cognitive psychologists got together with film makers to discuss what both groups have learned---the scientists through painstaking experiments and ..."


Via Leona Ungerer
Victor Juarez's insight:

Muy Interesante.

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Rescooped by Victor Juarez from Public Relations & Social Media Insight
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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter

How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter | Marketing & Advertising | Scoop.it

Here’s the thing: the internet never sleeps.

 

Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.

 

And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.

 

And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.

 

This visual from DOMO looks at how much data is generated every minute across the net....


Via Jeff Domansky
Victor Juarez's insight:

¿Quién dice que las RRSS no tienen alcance?

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Ignacio Garrido's curator insight, July 1, 2014 1:14 AM

Exercise 33. Remember you have to send the answer by Moodle. Good Luck¡¡

 

1. Write an opinion about avantatges and disavantatges of the nes technologies and in relation with the text.

2. What is the most used network in graphic?  Why do you think?

3. How many graph's apps do you know? How many do you use daily?

Moons Lucien's curator insight, July 4, 2014 3:18 AM

Imagine the impact  on your business!! connecting your #print production to one of these web platforms? Millions of #prints :-))

to connect the value for the consumer to your #print #Rebootmoments workshop has develop 4 tools very easy to implement with your innovation marketing team,  that helps connecting these web technology with print. The June workshop in Stuttgard  Germany the  6 #printing companies  participating did exactly that: Innovate their business model with a #gamification solution and a #clickpaper

BI Media Specialists's curator insight, July 4, 2014 9:01 AM

Wow! This is mind boggling. 

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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Marketing & Advertising | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Lauren Moss, malek
Victor Juarez's insight:

Reglas fáciles para diseñar una infografía con éxito.

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massimo scalzo's curator insight, July 4, 2014 3:11 AM

The Essentila Elements of Infographic, piece by piece...

ManufacturingStories's curator insight, September 23, 2014 11:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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15 B2B case studies prove Social Media ROI - BarnRaisers

15 B2B case studies prove Social Media ROI - BarnRaisers | Marketing & Advertising | Scoop.it

There are differences marketing to a business versus marketing to a consumer.

 

When you market B2B:

Decision making is based more on logic than emotionCost of a sale is more expensiveTime to make a sale takes longerBusinesses work to streamline the buying process to save time and moneyMultiple people are involved in the process

Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.

If you need convincing, here are 15 B2B case studies that prove Social Media ROI.


Via Russ Merz, Ph.D.
Victor Juarez's insight:

Interesante infografia con datos de uso y eficacia de las redes sociales en B2B.

 

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Russ Merz, Ph.D.'s curator insight, May 28, 2014 5:23 PM

A very useful set of #B2B #socialmedia marketing case studies with ROI info--A Keeper!