Getting a good overview of the capabilities for reaching the right audience on Facebook can be a bit tricky. The alternatives seem endless, which is a good thing, but also adds to the confusion regarding what the best options are. Having recieved hundreds of questions on this topic from advertisers usingQwaya, we decided to put together an exhaustive overview of all the options advertisers currently have when building a target audience on Facebook.
Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.
With that in mind, here are nine common meeting-room behaviors to avoid.
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)
Instead, lets turn our heads onto another track and be mindful of the guidance we follow when crafting a fulsome marketing communications strategy that factors in social media:
Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.
As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.
By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.
Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.
By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:
Google today announced that it plans to officially bring Android to smartwatches through its new project called Android Wear. It will enable developers to use features such as Google's Voice Search and health-tracking apps on wristwatches.
It's a free, open-source operating system, just like the smartphone and tablet version of Android.
According to a Google blog post, Android Wear will have many of the features found on existing smartwatches, including the ability to display updates from social media, message alerts, shopping notifications, and news....
Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in the US in coming weeks. In a post on the Bing Ads blog, Microsoft’s Eliot Li said they currently have enabled over 60 percent of the mobile traffic on the Yahoo Bing Network (YBN) to run sitelinks in the […]
Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.
One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.
Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.
Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.
And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.
And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.
This visual from DOMO looks at how much data is generated every minute across the net....
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you.
But that's not always what happens.
Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared.
There are differences marketing to a business versus marketing to a consumer.
When you market B2B:
Decision making is based more on logic than emotionCost of a sale is more expensiveTime to make a sale takes longerBusinesses work to streamline the buying process to save time and moneyMultiple people are involved in the process
Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.
If you need convincing, here are 15 B2B case studies that prove Social Media ROI.
Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll down for more on the campaign. Spoilers below...
A recent article in The Economist quotes Bill Gates as saying at least a dozen job types will be taken over by robots and automation in the next two decades, and these jobs cover both high-paying and low-skilled workers. Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers, and real estate sales agents.
Indeed, as I’ve predicted before, by 2030 over 2 billion jobs will disappear. Again, this is not a doom and gloom prediction, rather a wakeup call for the world.
For me, influencer marketing and content marketing go together like peanut butter and chocolate — each is fine on its own, but it's better when they work together. As marketers are looking to turn up their content marketing efforts, many are ...
Do you like to strut your stuff when it comes to social media or do you have a tendency to get involved in protracted Twitter debates? Maybe you prefer to stay on the fringes?
Those are just some of the dozen distinct personalities revealed by a research project investigating the extent of the influence of social media in people’s lives.
The survey, conducted by online bank First Direct, found that social media, and the technology we use to access it, could be changing our personalities in quite fundamental ways as some of us exhibit traits very different on social networks to those that we have in the real world.
Dr David Giles, a reader in media psychology at Winchester University, who helped analyse the findings said that mobile devices in particularly have had a big impact not just on the amount of time we spend using social networks but on our personalities.
Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.
If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.