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Twitter Can Be Used To Predict Crime [STUDY]

Twitter Can Be Used To Predict Crime [STUDY] | Marketing & Advertising | Scoop.it

Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.


As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.


By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.


Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.


By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:


Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Twitter Can Be Used To Predict Crime.

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malek's curator insight, April 22, 2014 10:04 AM

Surprise, surprise, people rarely tweet about crimes directly.  

This research comes on the heels of other studies showing how tweets can be analyzed to predict elections, disease outbreaks and other important events.

Read more: http://www.businessinsider.com/twitter-crime-predict-2014-4#ixzz2zcjkruUc


aanve's curator insight, April 23, 2014 10:31 PM

www.aanve.com

 

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Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter

Increase Your (Mobile!) Email Open Rates: How to Optimize the Only Three Lines That Matter | Marketing & Advertising | Scoop.it
Email Marketing - To dramatically increase your mobile email open rates, let's take a look at exactly how to optimize the only three lines that matter.

Via Alessandro Rea
Victor Juarez's insight:

El 65% de los e.mails se abren primero en un dispositivo movil (Datos USA). Como incrementar la tasa de apertura en tres pasos!

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The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post

The Ultimate SEO Checklist: 25 Questions to Ask Yourself Before Your Next Post | Marketing & Advertising | Scoop.it

Just  look at the image above. It shows that Google drives 40.51% of the traffici to Quick Sprout.

 

So, how do you ensure that your blog is optimized for search engines… other than just installing the Yoast SEO plugin? All you have to do is ask yourself the following questions before you publish your next blog post.

 

Read More: http://www.quicksprout.com/2015/01/19/the-ultimate-seo-checklist-25-questions-to-ask-yourself-before-your-next-post/


Via Antonino Militello
Victor Juarez's insight:

Muy recomendable guía sencilla con consejos para mejorar el SEO de tu página web

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Leighanne Stainer's curator insight, January 26, 8:12 PM

A checklist of  things to do to optimize your blog post for SEO. 

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3 Inbound Marketing Insights You Need to Know

3 Inbound Marketing Insights You Need to Know | Marketing & Advertising | Scoop.it
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.

Via The Fish Firm
Victor Juarez's insight:

Tres interesantes recomendaciones sobre gestión de marketing en un entorno digital.

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Branding Strategy Insider | 4 Monumental Shifts In Brand Culture

Branding Strategy Insider | 4 Monumental Shifts In Brand Culture | Marketing & Advertising | Scoop.it
Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing.

Via massimo facchinetti
Victor Juarez's insight:

Las marcas tienen que dar a las personas las acciones, actitudes, cambios y herramientas que necesitan para convertir una idea común en algo que les entusiasme y de lo que hablar...

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Rescooped by Victor Juarez from Content Creation, Curation, Management
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How to Configure Google Analytics to Show the Value of Content

How to Configure Google Analytics to Show the Value of Content | Marketing & Advertising | Scoop.it

This post was written for the BrightonSEO magazine to support the presentation I did on The Secrets of Newsworthy Content.


Via Pedro Da Silva, massimo facchinetti
Victor Juarez's insight:

Como configurar Google Analytics para medir el valor del contenido de tu web. 

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How movies manipulate your brain to keep you entertained | Science | WIRED

How movies manipulate your brain to keep you entertained | Science | WIRED | Marketing & Advertising | Scoop.it

"At a recent event hosted by the Motion Picture Academy of Arts and Sciences, neuroscientists and cognitive psychologists got together with film makers to discuss what both groups have learned---the scientists through painstaking experiments and ..."


Via Leona Ungerer
Victor Juarez's insight:

Muy Interesante.

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Rescooped by Victor Juarez from Public Relations & Social Media Insight
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How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter

How Much Data Is Generated On Twitter, Instagram, Vine, Tinder & WhatsApp Every Minute? | AllTwitter | Marketing & Advertising | Scoop.it

Here’s the thing: the internet never sleeps.

 

Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.

 

And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.

 

And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.

 

This visual from DOMO looks at how much data is generated every minute across the net....


Via Jeff Domansky
Victor Juarez's insight:

¿Quién dice que las RRSS no tienen alcance?

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Ignacio Garrido's curator insight, July 1, 2014 1:14 AM

Exercise 33. Remember you have to send the answer by Moodle. Good Luck¡¡

 

1. Write an opinion about avantatges and disavantatges of the nes technologies and in relation with the text.

2. What is the most used network in graphic?  Why do you think?

3. How many graph's apps do you know? How many do you use daily?

Moons Lucien's curator insight, July 4, 2014 3:18 AM

Imagine the impact  on your business!! connecting your #print production to one of these web platforms? Millions of #prints :-))

to connect the value for the consumer to your #print #Rebootmoments workshop has develop 4 tools very easy to implement with your innovation marketing team,  that helps connecting these web technology with print. The June workshop in Stuttgard  Germany the  6 #printing companies  participating did exactly that: Innovate their business model with a #gamification solution and a #clickpaper

BI Media Specialists's curator insight, July 4, 2014 9:01 AM

Wow! This is mind boggling. 

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The Anatomy of a Highly Shareable Infographic

The Anatomy of a Highly Shareable Infographic | Marketing & Advertising | Scoop.it
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.

The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

But that's not always what happens.

Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 


Via Lauren Moss, malek
Victor Juarez's insight:

Reglas fáciles para diseñar una infografía con éxito.

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massimo scalzo's curator insight, July 4, 2014 3:11 AM

The Essentila Elements of Infographic, piece by piece...

ManufacturingStories's curator insight, September 23, 2014 11:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

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15 B2B case studies prove Social Media ROI - BarnRaisers

15 B2B case studies prove Social Media ROI - BarnRaisers | Marketing & Advertising | Scoop.it

There are differences marketing to a business versus marketing to a consumer.

 

When you market B2B:

Decision making is based more on logic than emotionCost of a sale is more expensiveTime to make a sale takes longerBusinesses work to streamline the buying process to save time and moneyMultiple people are involved in the process

Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.

If you need convincing, here are 15 B2B case studies that prove Social Media ROI.


Via Russ Merz, Ph.D.
Victor Juarez's insight:

Interesante infografia con datos de uso y eficacia de las redes sociales en B2B.

 

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Russ Merz, Ph.D.'s curator insight, May 28, 2014 5:23 PM

A very useful set of #B2B #socialmedia marketing case studies with ROI info--A Keeper!

Rescooped by Victor Juarez from Comunicación, Mercadotecnia, Publicidad y Medios...
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Hot Fashion Models Are Recruited for 'Sexy' Ad, but Then Things Get Really Awkward

Hot Fashion Models Are Recruited for 'Sexy' Ad, but Then Things Get Really Awkward | Marketing & Advertising | Scoop.it
Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll down for more on the campaign. Spoilers below...

Via VIDEOWORLD
Victor Juarez's insight:

Campaña dura la de "Save The Children", os invito a valorarla. No pasa desapercibida.

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VIDEOWORLD's curator insight, May 6, 2014 8:10 PM

Los Modelos más SEXYS son reclutados para un ANUNCIO SEXY , pero luego las cosas se ponen realmente torpes...Una tarea imposible

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What Makes or Breaks Startups in the Sharing Economy? Insurance Rates - Wired

What Makes or Breaks Startups in the Sharing Economy? Insurance Rates - Wired | Marketing & Advertising | Scoop.it

What Makes or Breaks Startups in the Sharing Economy? Insurance 
Insurance represents both the lifeblood and the biggest threat to the sharing economy.


Via jean lievens
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How big brand logos lure consumers [INFOGRAPHIC] - PSFK

How big brand logos lure consumers [INFOGRAPHIC] - PSFK | Marketing & Advertising | Scoop.it

"This infographic shows how a simple design can influence and inspire global familiarity ..."


Via Francisco Teixeira, Leona Ungerer
Victor Juarez's insight:

Logos y colores, mágica combinación!

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Harriet Smythe's curator insight, May 15, 2014 1:03 AM

Colours are incredibly important when choosing a logo, this is shown in this info graphic. And the colours chosen will be used throughout the brand and all the marketing that goes with it.

Rescooped by Victor Juarez from Megatrends
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162 Future Jobs: Preparing for Jobs that Don’t Yet Exist

162 Future Jobs: Preparing for Jobs that Don’t Yet Exist | Marketing & Advertising | Scoop.it

A recent article in The Economist quotes Bill Gates as saying at least a dozen job types will be taken over by robots and automation in the next two decades, and these jobs cover both high-paying and low-skilled workers. Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers, and real estate sales agents.

 

Indeed, as I’ve predicted before, by 2030 over 2 billion jobs will disappear. Again, this is not a doom and gloom prediction, rather a wakeup call for the world.


Via Kenneth Mikkelsen
Victor Juarez's insight:

Os dejo algo sobre lo que reflexionar... ¿Cuales son las profesiones del futuro?

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Takudzwa Kunaka's curator insight, April 2, 2014 7:42 AM
that is the decade of digital age
Cas Op de Beek's curator insight, April 11, 2014 5:50 AM

First there came the computer and brought us more jobs and now comes more jobs and more. Technology brings us a lot more than only freedom he brings us more jobs as well. One small step for men but a big step for the future. 

Jim Doyle's curator insight, May 9, 2014 9:55 PM

162 Future Jobs: Preparing for Jobs that Don’t Yet Exist

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6 Data-Driven Strategies to Get Your Content Published on Influential Sites

6 Data-Driven Strategies to Get Your Content Published on Influential Sites | Marketing & Advertising | Scoop.it
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry?

It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to trade shows and conventions to make business connections one handshake at a time.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesante articulo para conseguir relevancia de contenido en web

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What a Digital Workplace Is and What It Isn't

What a Digital Workplace Is and What It Isn't | Marketing & Advertising | Scoop.it
There are as many definitions of the digital workplace as there are organizations. But in light of this month's focus on the digital workplace, it could be useful to look at what a digital workplace is, and clarify some of the things that it is not.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesantes y sencillos comentarios sobre lo que debe ser un ecosistema digital.

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Bev Jones's curator insight, December 9, 2014 6:27 PM

Interesting article for those who are moving into working digitally.  A key factor in implementing the digital workplace will be the digital literacy skills of employees, which are also generally seen by many as critical to economic growth of the UK.   Is enough being done to develop young people, the workforce of the future, with the digital skills they need? 

Mickey Gast's curator insight, December 13, 2014 2:07 PM

As we're moving our work into the digital space, we need to learn a new set of rules.

DPG plc's curator insight, December 14, 2014 3:41 PM

Whatever we call it we need to ensure we have the adaptability and skills to work effectively in the workplace - digital or otherwise.

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9 Social Media Marketing Mistakes [INFOGRAPHIC]

9 Social Media Marketing Mistakes [INFOGRAPHIC] | Marketing & Advertising | Scoop.it
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have.

Via Richard Meyer
Victor Juarez's insight:

9 consejos sencillos de aplicar para no cometer errores en redes sociales. 

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Juliet O'Connor's curator insight, November 16, 2014 3:25 PM

This article focuses on the mistakes that a business can make when creating a social media site. The author explains that the point it to improve sites. there is a list a 9 tips. these tips are all things that would make a site better and if a business could improve on all of them then they would pretty much be perfect. 

I agree with all of these mistakes. a lot of them deal with the type of content. If its too much or too little, if there’s no theme, not providing a right hook etc. I think that content is one of the most important aspects of having a social media site. The content is what will interest the users to keep coming back. Like Vaynerchuk says you need to hit them with a few jabs first to get their attention and then throw them the right hook so that they will be encouraged to buy whatever product or service the business is selling. I also thing that doing too much is also a mistake when sites become spammy they are ignored or even hidden form view because they annoy people. A site must reach a happy medium of content to satisfy users. 

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The Top Four Reasons Consumers Abandon Online Shopping Carts #websitedesign #marketing

The Top Four Reasons Consumers Abandon Online Shopping Carts #websitedesign #marketing | Marketing & Advertising | Scoop.it
More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.

The second most common reason for not completing an online purchase is finding a better price on another website (cited by 24% of respondents).

Some 12% of consumers surveyed say they most often abandon an online shopping cart because they cannot find a coupon code; 7% say they often abandon carts because they are confused by the checkout process.

Just 20% say they almost always purchase the items they put in their online shopping carts.

Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Interesante estadística sobre los motivos del abandono de la compra online

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Rescooped by Victor Juarez from Hospitality Digital Marketing & Beyond
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Google Analytics Begins To Roll Out New Benchmark Reports

Google Analytics Begins To Roll Out New Benchmark Reports | Marketing & Advertising | Scoop.it
Google Analytics announced today its new benchmark reports will be rolling out over the next few weeks, allowing users to compare their results to industry

Via Alexandre Guapyassu
Victor Juarez's insight:

Google Analytics anunció hoy nuevos informes y reportes.

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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | Marketing & Advertising | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Victor Juarez's insight:

Un futuro de ciencia ficción, mas cerca gracias a Internet.

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Edgar Mata's curator insight, September 1, 2014 10:10 PM

¿Cómo será la internet dentro de 20 años?

FATI's curator insight, October 8, 2014 11:14 AM

Great article

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Finding Your Audience on Facebook #INFOGRAPHIC

Finding Your Audience on Facebook #INFOGRAPHIC | Marketing & Advertising | Scoop.it
Getting a good overview of the capabilities for reaching the right audience on Facebook can be a bit tricky. The alternatives seem endless, which is a good thing, but also adds to the confusion regarding what the best options are. Having recieved hundreds of questions on this topic from advertisers usingQwaya, we decided to put together an exhaustive overview of all the options advertisers currently have when building a target audience on Facebook.

Via Brian Yanish - MarketingHits.com
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9 Credibility-Killing Meeting Behaviors

9 Credibility-Killing Meeting Behaviors | Marketing & Advertising | Scoop.it

Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.

 

With that in mind, here are nine common meeting-room behaviors to avoid.


Via Vicki Kossoff @ The Learning Factor
Victor Juarez's insight:

9 comportamientos a evitar para ser creibles. Reglas fáciles que no siempre cumplimos.

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Vicki Kossoff @ The Learning Factor's curator insight, June 3, 2014 7:15 AM

These common meeting mistakes make the other attendees wonder whether you're worthy of their attention.

Tania Tytherleigh's curator insight, June 4, 2014 6:37 PM

How many of these have you seen (or done!)? 

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Key Considerations for B2B Social Strategy

Key Considerations for B2B Social Strategy | Marketing & Advertising | Scoop.it

Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)


Instead, lets turn our heads onto another track and be mindful of the guidance we follow when crafting a fulsome marketing communications strategy that factors in social media:


Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Social media y b2b no son incompatibles.

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4 Tools To Find Your Niche On Twitter

4 Tools To Find Your Niche On Twitter | Marketing & Advertising | Scoop.it
When starting out on Twitter, it’s difficult to cut through the noise to find your unique audience. Looking through a brand’s “following” list you’ll find a lot of the same accounts—@Bara…

Via oconnorandkelly, Brian Yanish - MarketingHits.com
Victor Juarez's insight:

simple and practical. 

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Jimmy Johnston MBE's curator insight, April 28, 2014 1:18 PM

simple idea...just never gave it a thought, many thanks Brian

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Twitter Can Be Used To Predict Crime [STUDY]

Twitter Can Be Used To Predict Crime [STUDY] | Marketing & Advertising | Scoop.it

Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.


As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.


By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.


Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.


By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains:


Via Brian Yanish - MarketingHits.com
Victor Juarez's insight:

Twitter Can Be Used To Predict Crime.

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malek's curator insight, April 22, 2014 10:04 AM

Surprise, surprise, people rarely tweet about crimes directly.  

This research comes on the heels of other studies showing how tweets can be analyzed to predict elections, disease outbreaks and other important events.

Read more: http://www.businessinsider.com/twitter-crime-predict-2014-4#ixzz2zcjkruUc


aanve's curator insight, April 23, 2014 10:31 PM

www.aanve.com

 

Rescooped by Victor Juarez from Best of Social Media Tools, Tips & Resources
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How to choose between Facebook and LinkedIn

How to choose between Facebook and LinkedIn | Marketing & Advertising | Scoop.it
Choosing between Facebook and LinkedIn might not be an easy choice. You probably know both platforms as a user. Let's try to analyze those two systems in order for you to decide which one to use.

Via Georgina Lester
Victor Juarez's insight:

Facebook or  Linkedin? Mejor las dos pero si hay que elegir...

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Bonnie McEwan's curator insight, March 28, 2014 11:16 AM

I say use both. Each is useful for different goals. This chart offers good stats to help you better target your post content.

Nicoletta Gay's curator insight, March 29, 2014 3:47 PM

The standard answer usually is: Facebook is for B2C while LinkedIn is for B2B. It is actually more complex than that.    

Dawn Jensen's curator insight, April 8, 2014 5:59 PM

For those who are looking to see how they would reach a potential client or prospect, here's a great way to see top-tiered social networks side by side.