Just look at the image above. It shows that Google drives 40.51% of the traffici to Quick Sprout.
So, how do you ensure that your blog is optimized for search engines… other than just installing the Yoast SEO plugin? All you have to do is ask yourself the following questions before you publish your next blog post.
Inbound marketing, on the level it's done today, just wasn't possible prior to the digital age. Technology was the key limitation. Advertising on TV, or in your local newspaper, for that matter, had to paint in broad strokes. You could look at demographics and do your best to plan, but ultimately you had no way to connect with customers individually.
Facebook, Google and Twitter have brought consumers closer to brands than ever before. And as people shift their relationships with brands, the processes that link customers with brands and their cultures are also changing.
"At a recent event hosted by the Motion Picture Academy of Arts and Sciences, neuroscientists and cognitive psychologists got together with film makers to discuss what both groups have learned---the scientists through painstaking experiments and ..."
Which means data never sleeps, and the internet sure likes to use up a lot of it. How much? In any given minute, 277,000 tweets are published on Twitter, 216,000 photos are sent to Instagram and 8,333 videos are shared on Vine.
And we’re just getting started. Over that same 60 second period, 347,222 photos are sent on WhatsApp, 416,667 swipes are made on Tinder and 3,472 images are pinned on Pinterest.
And if you think that’s impressive, Google receives 4 millions search queries, Facebook users share 2.46 million pieces of content and 204 million email messages are sent each and every minute of the day.
This visual from DOMO looks at how much data is generated every minute across the net....
Make sure your infographics don't fall flat. Learn what essential elements you need to increasing sharing.
The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you.
But that's not always what happens.
Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared.
There are differences marketing to a business versus marketing to a consumer.
When you market B2B:
Decision making is based more on logic than emotionCost of a sale is more expensiveTime to make a sale takes longerBusinesses work to streamline the buying process to save time and moneyMultiple people are involved in the process
Maybe for these reasons, many people think social media marketing cannot work in B2B like it is in B2C, or does not work in general.
If you need convincing, here are 15 B2B case studies that prove Social Media ROI.
Attractive models are great at being sexy in commercials—until the dialogue on the cue cards starts getting super weird and unsexy. Have a look at this video without spoilers, then scroll down for more on the campaign. Spoilers below...
A recent article in The Economist quotes Bill Gates as saying at least a dozen job types will be taken over by robots and automation in the next two decades, and these jobs cover both high-paying and low-skilled workers. Some of the positions he mentioned were commercial pilots, legal work, technical writing, telemarketers, accountants, retail workers, and real estate sales agents.
Indeed, as I’ve predicted before, by 2030 over 2 billion jobs will disappear. Again, this is not a doom and gloom prediction, rather a wakeup call for the world.
What’s the best way to raise brand awareness and position yourself as a leading expert in your industry?
It’s a question marketing departments have been attempting to answer for decades. Some spend hundreds to millions of dollars on local or national print, radio, or television ads to reach a mass audience. Others send employees to trade shows and conventions to make business connections one handshake at a time.
There are as many definitions of the digital workplace as there are organizations. But in light of this month's focus on the digital workplace, it could be useful to look at what a digital workplace is, and clarify some of the things that it is not.
I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have.
More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com.
The second most common reason for not completing an online purchase is finding a better price on another website (cited by 24% of respondents).
Some 12% of consumers surveyed say they most often abandon an online shopping cart because they cannot find a coupon code; 7% say they often abandon carts because they are confused by the checkout process.
Just 20% say they almost always purchase the items they put in their online shopping carts.
Getting a good overview of the capabilities for reaching the right audience on Facebook can be a bit tricky. The alternatives seem endless, which is a good thing, but also adds to the confusion regarding what the best options are. Having recieved hundreds of questions on this topic from advertisers usingQwaya, we decided to put together an exhaustive overview of all the options advertisers currently have when building a target audience on Facebook.
Your ability to influence others is directly dependent upon how credible you seem. If meeting attendees don't perceive you as intelligent, competent and trustworthy, they'll want to do business with somebody else.
With that in mind, here are nine common meeting-room behaviors to avoid.
Define your objectives. Understand your audience. Measure your efforts. Well, duh. Of course we expect to do all that. Surfacing the obvious may indeed be helpful for newbies in our field. But if you're a MarComm professional in a B2B company, you're no longer at the entry level to be chanting these lines the way others echo them in Twitter chats. (Ahem)
Instead, lets turn our heads onto another track and be mindful of the guidance we follow when crafting a fulsome marketing communications strategy that factors in social media:
Anything you tweet can and will be used against you in a court of law. At least, that’s what a new study proposes.
As Business Insider reports, researchers from the University of Virginia discovered that tweets can be used to predict certain types of crimes.
By analysing geo-located tweets, these researchers found that tweet were useful in predicting between 19 to 25 different types of crimes, including stalking, theft and assault.
Lead researcher, Matthew Gerber, says that people aren’t necessarily tweeting about crimes directly. Instead, they’re tweeting about environmental factors that could lead to a crime – such as a large group of people tweeting about getting drunk, a situation that could lead to crime.
By exploring geo-tagged tweets from Chicago neighborhoods and comparing these to the city’s crime database, the researchers were able to predict crime in the future. As the study explains: