#B2B & #B2C Marketing
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Brand Awareness, Customer Acquisition, and Customer Retention Strategies
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WebAIM: Web Accessibility for Designers

WebAIM: Web Accessibility for Designers | #B2B & #B2C Marketing | Scoop.it

"The focus of web accessibility is often on web development – the things that happen in HTML, CSS, or JavaScript after a site has been designed visually. Optimal accessibility should start much earlier, as part of the visual design process. We have created an infographic that highlights a few important principles of accessible design."


Via Maggie Rouman
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Maggie Rouman's curator insight, July 18, 2015 7:31 PM

Helpful infographic. Scroll down to view the text version and an accessible version. Do you see the differences?

Karen Olges's curator insight, July 27, 2015 9:49 AM

Texture is very important. A mixture of media, text, pictures and links is essential to a successful website.

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9 Designer Tools Everyone Should Know About

9 Designer Tools Everyone Should Know About | #B2B & #B2C Marketing | Scoop.it

9 Designer Tools Everyone Should Know About


Via Jeff Domansky
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Kate Marsh's curator insight, June 4, 2015 4:54 PM

Mmmm, free design tools

Luis Cano's curator insight, June 5, 2015 10:05 AM

Check this out 9 very easy tool to help you make great designs ... 

Luis Cano's curator insight, June 5, 2015 10:06 AM

Great new tools you should know about ...

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Content Marketing to the Personalized Long-Tail

Content Marketing to the Personalized Long-Tail | #B2B & #B2C Marketing | Scoop.it
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.

Via Peg Corwin
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Peg Corwin's curator insight, April 8, 2015 10:41 AM

Google search has changed to focus more on the intent of the specific user.  


 "What that means, in practice, is that a search for "coffee shop" will actually have context, and one of the reasons for wanting you signed in is to allow the search engine to collect further signals from you to help understand that query in detail. That means things like your location, perhaps even your brand preferences, etc."


 The take-away for content marketers is:  "...that means understanding the audience you are attempting to capture and, in doing so, outlining the key questions they are asking every day."

Eric Webb | Marketing Executives Network Group's curator insight, April 10, 2015 8:29 AM

A must read for anyone trying to understand SEO and content. This particular post goes into specifics of a process and tools they use to increase search position for their clients. Really good.

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45 Best Mobile Apps and Tools for Marketers

45 Best Mobile Apps and Tools for Marketers | #B2B & #B2C Marketing | Scoop.it
How to manage your social media marketing campaigns from your mobile device - a full list of 45 mobile apps for on-the-go marketers.

Via Vicente Montiel
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How to Use Medium: The Complete Guide for Marketers

How to Use Medium: The Complete Guide for Marketers | #B2B & #B2C Marketing | Scoop.it
Growth hacks, how-tos, and a complete overview on how to use medium for your digital marketing strategy and blogging.

Via Cendrine Marrouat - cendrinemarrouat.com
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Cendrine Marrouat - cendrinemarrouat.com's curator insight, April 8, 2015 12:02 AM


The ultimate guide to Medium. Excellent resource from Kevan Lee!

Venkatesh Iyer (venkyiyer.com)'s curator insight, April 12, 2015 1:21 AM

I have been pondering over whether to get into Medium for a couple of months now. Still unable to decide.

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5 Simple Ways To Convert Leads With Content Marketing

5 Simple Ways To Convert Leads With Content Marketing | #B2B & #B2C Marketing | Scoop.it
5 simple ideas on how to convert leads with content marketing. Whether it's on social, or through content or email, you'll love these suggestions.

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Josh St. Aubin's curator insight, February 27, 2015 10:48 AM

There are many (not all) marketers that want to take, take, take and if they do give, they give something that’s not worth the effort in the first place. If you really want to take advantage of a “give to get” relationship, you have to be willing to give the good stuff and not the left over funk at the bottom of the barrel. As Jay Baer says, “What if your marketing was so helpful that people would theoretically pay you for it?”

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The Sales Motions of B2C2B Companies

The Sales Motions of B2C2B Companies | #B2B & #B2C Marketing | Scoop.it
After writing about B2C2B companies last week, I received a lot of great comments about the differences between the B2C2B models, particularly the sales models after a company has acquired the initial Consumers. These are three sales models I've observed B2C2B companies use to convert the initial momentum with consumers into dollars.
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25 Standout Stats on Multichannel Marketing

Here are some key direct marketing stats from the 2014 DMA Fact Book covering five marketing channels: direct mail, Internet, email, search, and mobile.
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5 Traits of Today’s Marketing Leader - The ExactTarget Blog

5 Traits of Today’s Marketing Leader - The ExactTarget Blog | #B2B & #B2C Marketing | Scoop.it
The modern-day marketing leader’s job description is changing. Just look at the facts: By 2017, the CMO will Spend More on IT Than the CIO. (Gartner)  90% of business buyers say when they’re ready to buy, they’ll find you. (DemandGen Report)   70% … Continued
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10 Need-to-Know Customer Dissatisfaction Stats

10 Need-to-Know Customer Dissatisfaction Stats | #B2B & #B2C Marketing | Scoop.it
2015 promises to be a pivotal year. Many companies realize they must take steps now to bolster customer happiness and shrink churn. With an estimated $5.9 trillion up for grabs worldwide each year as customers shift brand loyalties, companies need to make customer satisfaction a top 2015 priority.

The standard approaches—like loyalty programs—are not adequately curbing customer defections. Instead, brands need to focus more attention on their most vulnerable and volatile customer segment—their dissatisfied customers.
ScottPValentine's insight:
More than 50% of customers switched service providers after a poor customer service experience in a single year. (Accenture)For every one customer complaint received by a company, 26 customers do not articulate their concerns. (White House Office for Consumer Affairs)Forty-five (45%) percent of people share negative customer experiences on social media, with 35% of people likely to post negative online reviews after a poor experience. (Dimensional Research)Eighty-six percent (86%) of people won’t purchase from a business which has negative online reviews. (Dimensional Research)Seventy-eight percent (78%) of consumers have abandoned a transaction because of poor service. (American Express)Ninety-one (91%) of dissatisfied customers will not do business with a brand that failed to meet their expectations. (Lee Resources)Consumers tell twice as many people about poor experiences than positive ones. (White House Office of Consumer Affairs)Eighty-five (85%) of people share any customer experience stories in person–which puts brands at risk of negative perceptions spreading via word-of-mouth. (CX Act)Over 1 million people see tweets on customer service each week—and 80% of those tweets are critical or negative. (Touch Agency)Eighty-one (81%) of consumers who switched loyalties say the company could have done something differently to keep them as customers. (Accenture
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Top 10 books for entrepreneurs

Top 10 books for entrepreneurs | #B2B & #B2C Marketing | Scoop.it
From how to hire the right people for the job to effective ways to upscale your business, these books can guide you to make your start-up dream | Top 10 books for entrepreneurs
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The Internet of Things Must Be Built on a Foundation of Trust

The Internet of Things Must Be Built on a Foundation of Trust | #B2B & #B2C Marketing | Scoop.it
Realizing all of the amazing potential benefits from new technology won't happen without consumer trust.
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Two Words That Kill Innovation

Two Words That Kill Innovation | #B2B & #B2C Marketing | Scoop.it
Over the past 50 years, management practices have become ever more scientific and quantitative. Managing by the numbers, using business analytics and leveraging Big Data are all considered to be unalloyed goods, indicative of enlightened management. Without question, data and analytics have their roles and their benefits. But they have a really important dark side too, and when managers don’t see that dark side, they accidentally kill innovation.
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Top 35 Small Business Tools for Today’s Entrepreneur

Top 35 Small Business Tools for Today’s Entrepreneur | #B2B & #B2C Marketing | Scoop.it

Small business owners wear many hats – sales, marketing, hiring, website design, social media marketing, research and development, etc. It can be tough to juggle it all and I am a firm believer that the work is in the tools.

So what tools will make a small business owner’s life easier?


Via Kamal Bennani
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5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC]

5 Secrets to Why Longer Posts Work Better [INFOGRAPHIC] | #B2B & #B2C Marketing | Scoop.it

You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do?

Just write, baby.

In all seriousness, as long as your content is good, and appropriate for your readers, you’ll do well. If you’re looking to take things up a notch with your business blog, keep reading.


Via Kamal Bennani
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#INFOGRAPHIC: How Facebook Moderates Content

#INFOGRAPHIC: How Facebook Moderates Content | #B2B & #B2C Marketing | Scoop.it
What are the challenges faced by moderators on Facebook, and who exactly are these moderators?

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, April 15, 2015 5:11 AM

aggiungi la tua intuizione ...

A-Writer's curator insight, April 15, 2015 5:44 AM

http://www.a-writer.com/

Birgitta Edberg's curator insight, April 27, 2015 2:22 PM

Races many questions.

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | #B2B & #B2C Marketing | Scoop.it

Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand it. If you ever wanted the complete Twitter toolbox this is the post for you. It's got 80 Twitter tools that can help you do everything you need in this busy social media channel.


Via Jeff Domansky
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Adam J. Kovitz's curator insight, April 30, 2015 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 2015 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

AndySernovitz's curator insight, July 31, 2015 3:52 AM

The Ultimate Twitter Toolbox: 80 Twitter Tools: #Content_Curation_Magazine

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7 Step Content Creation Strategy for Epic Content Marketing

7 Step Content Creation Strategy for Epic Content Marketing | #B2B & #B2C Marketing | Scoop.it

If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content


Via Peg Corwin
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Peg Corwin's curator insight, March 1, 2015 6:48 AM
Comprehensive how-to guide to create content with ROI.
Jon Dodson's curator insight, March 7, 2015 3:56 PM

I generate an average 3X Return on Investment (ROI) for my clients Internet marketing spend. Content Marketing is part of the overall digital strategy. Call me at 877-778-6789 if you're ready to make your web site bring leads and measured revenue.

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Top Brand Marketers Share What They're Gearing Up for in 2015

Top Brand Marketers Share What They're Gearing Up for in 2015 | #B2B & #B2C Marketing | Scoop.it

Marketing Strategy - Need some marketing inspiration for the new year? Check out what these top brands are focusing on in 2015.


Via Kamal Bennani
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8 Best Conferences and Events for Entrepreneurs in 2015

8 Best Conferences and Events for Entrepreneurs in 2015 | #B2B & #B2C Marketing | Scoop.it
For all the entrepreneurs who are running or launching a startup business, now it is the time for you to think strategically about new business opportunities or joint ventures for next year. Scheduli…
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10 Insights On The Most Important Marketing Channels For 2015

10 Insights On The Most Important Marketing Channels For 2015 | #B2B & #B2C Marketing | Scoop.it
Data pulled and analyzed across key marketing channels—such as direct mail, website, social, email,
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Basic Color Theory

Basic Color Theory | #B2B & #B2C Marketing | Scoop.it
Color theory encompasses a multitude of definitions, concepts and design applications. Basic concepts.
The Color Wheel, Color Harmony,Color Context
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Five Gifts Psychology Gave to Marketing

Five Gifts Psychology Gave to Marketing | #B2B & #B2C Marketing | Scoop.it
Psychology has provided plenty of theoretical and practical uses for marketing and advertising for as long as people have been buying things from businesses. Probably one of the most commonly used ...
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M.B.A. Programs Start to Follow Silicon Valley Into the Data Age

M.B.A. Programs Start to Follow Silicon Valley Into the Data Age | #B2B & #B2C Marketing | Scoop.it
Leading business schools are breaking from traditional approaches and picking up the digital-age arts of speed and constant experimentation.
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How to establish your business blog as an authority in your industry

How to establish your business blog as an authority in your industry | #B2B & #B2C Marketing | Scoop.it
Grow sales & leads by ensuring your blog presents your business as an authority in your industry
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