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Stat of the Day: How Three Generations Spent in their 20s | Ad Age Stat - Advertising Age

Stat of the Day: How Three Generations Spent in their 20s | Ad Age Stat - Advertising Age | Marketing & Advertising | Scoop.it
Boomers, Gen-X, and Millennials all spent nearly the same amount when each group was 25-34. But how they spent it varied greatly and in surprising ways.
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InflatableCostumes's curator insight, February 20, 2014 1:18 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Alma Is No. 6 on Ad Age's Agency A-List | Special: Agency A-List 2012 - Advertising Age

Alma Is No. 6 on Ad Age's Agency A-List | Special: Agency A-List 2012 - Advertising Age | Marketing & Advertising | Scoop.it
That knack for matching Hispanics' passion points with online efforts helped Alma's digital revenue soar 300% last year. Overall, revenue grew 10%. Last year alone, the agency succeeded at bringing home 10 new accounts.
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InflatableCostumes's curator insight, February 20, 2014 1:18 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Super Bowl ads get racier, but does sex really sell?

Super Bowl ads get racier, but does sex really sell? | Marketing & Advertising | Scoop.it
At stake: 100 million Super Bowl viewers. And the urgent need to drive all of them online to learn, tweet and ultimately buy that beer.
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Latin women targeted by media brands: News from Warc.com

Latin women targeted by media brands: News from Warc.com | Marketing & Advertising | Scoop.it

The New York Times reports that firms including Hearst, Time Inc, Meredith, Fox and NBC Universal are all either launching or investing in vehicles that cater to Hispanic-American women.

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Chevy Tests Sonics With Those Who Have High Klout Scores | News - Advertising Age

Chevy Tests Sonics With Those Who Have High Klout Scores | News - Advertising Age | Marketing & Advertising | Scoop.it
Chevrolet is paying Klout an undisclosed sum to arrange three-day loans of its new American-made subcompact, the 2012 Sonic, to people with a...
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InflatableCostumes's curator insight, February 20, 2014 1:25 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Ramping Up The Emotional Side Of Marketing When It Can't Be Measured | Fast Company

Ramping Up The Emotional Side Of Marketing When It Can't Be Measured | Fast Company | Marketing & Advertising | Scoop.it
There's a big misconception that to know the true value of something, you must track it, that success lays solely in the outcome of very specific numbers. But what happens when metrics no longer match the opportunity at hand?
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InflatableCostumes's curator insight, February 20, 2014 1:19 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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HispanicAd -News-

HispanicAd.com, daily trade journal for Hispanic advertising, marketing and media professionals. Offering articles, research, interactive tools, jobs pertaining to Hispanic advertising and media.
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InflatableCostumes's curator insight, February 20, 2014 1:23 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Facebook, Social Networks Get Greater Share of Online Ad Spend - eMarketer

Facebook, Social Networks Get Greater Share of Online Ad Spend - eMarketer | Marketing & Advertising | Scoop.it
Facebook to reap $7 of every $10 spent on social network advertising.
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Zombies in Advertising: Oh, the Horror!

Zombies in Advertising: Oh, the Horror! | Marketing & Advertising | Scoop.it
When it comes to scare tactics, advertisers are fond of one rotting, shuffling, foul-smelling, flesh-eating monster in particular: the zombie. In this, they're simply mimicking consumers, who've had an insatiable appetite for zombies for years now.
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InflatableCostumes's curator insight, February 20, 2014 1:19 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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5 Rules Of Marketing To Women | Fast Company

5 Rules Of Marketing To Women | Fast Company | Marketing & Advertising | Scoop.it
There's a shortlist of mistakes companies and brands typically make when trying to sell products to women. Marketing missteps can hurt sales, but more importantly, they can actually turn women off from your brand entirely.
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Sandberg's Quietly Audacious Pitch to Marketers: Put a Little Facebook in Everything You Do

Sandberg's Quietly Audacious Pitch to Marketers: Put a Little Facebook in Everything You Do | Marketing & Advertising | Scoop.it
Sheryl Sandberg's message: Facebook shouldn't be the only thing marketers do online or in marketing. It should just be part of everything they do.
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InflatableCostumes's curator insight, February 20, 2014 1:20 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

InflatableCostumes's curator insight, February 20, 2014 1:20 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Marketing to Dads: Men Increasingly Influential in Purchases | News - Advertising Age

As marketers target increasingly influential dads, they need to take care not to alienate moms, or play into stereotypes that risk offending men as well.
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InflatableCostumes's curator insight, February 20, 2014 1:21 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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10 Ways To Fix The Agency Pitch Process

10 Ways To Fix The Agency Pitch Process | Marketing & Advertising | Scoop.it
“Send me over an RFP and I’ll hire some $1,500-a-day freelancers to work on it with me, ignore my important clients, and get back to you in a week!” Sound familiar?
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The Super Bowl Has Morphed into an Entire Season—for Advertising

The Super Bowl Has Morphed into an Entire Season—for Advertising | Marketing & Advertising | Scoop.it
Now that the New England Patriots and the New York Giants are set to play in Super Bowl XLVI, the hype for the "Super rematch" of the championship from four years ago can begin.
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InflatableCostumes's curator insight, February 20, 2014 1:18 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Five Things You Should Know About Advertising to Millennials | MediaWorks - Advertising Age

Comscore's new research on Millennials shows respond less to TV than their elders, but retain TV ads more.
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Who Uses Tablets Most? - eMarketer

Who Uses Tablets Most? - eMarketer | Marketing & Advertising | Scoop.it
Asian-Americans join Hispanics in early adoption of emerging devices. Asian-Americans are avid users of new devices and are among the first to buy tablets and ereaders.
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InflatableCostumes's curator insight, February 20, 2014 1:18 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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94% of Consumers Would Switch Brands to Support a Cause

94% of Consumers Would Switch Brands to Support a Cause | Marketing & Advertising | Scoop.it
If you're like the vast majority of people out there, you are a citizen consumer - you just might not know it yet.
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InflatableCostumes's curator insight, February 20, 2014 1:25 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Casting an Ad Isn't Everything, Content Counts Just as Much | The Big Tent - Advertising Age

Casting an Ad Isn't Everything, Content Counts Just as Much | The Big Tent - Advertising Age | Marketing & Advertising | Scoop.it
Consumers expect to see diversity in advertisements, but stereotyped casts and situations can alienate multicultural consumers as well as mainstream whites...
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InflatableCostumes's curator insight, February 20, 2014 1:18 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

InflatableCostumes's curator insight, February 20, 2014 1:24 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Is Advertising Becoming More Honest?

Sponsor Post The Advertising Standards Authority (ASA) was founded in 1962 to ensure that “advertisements were welcomed and trusted by consumers” (source: ASA website).
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InflatableCostumes's curator insight, February 20, 2014 1:23 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Mobile Advertising Goes Mainstream

Mobile search, display spending surges in response to mobile web adoption.
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InflatableCostumes's curator insight, February 20, 2014 1:23 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Google launches “Why these ads” to educate consumers on ad targeting

Google launches “Why these ads” to educate consumers on ad targeting | Marketing & Advertising | Scoop.it
Today, Google announced a new initiative from its ad team called...
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InflatableCostumes's curator insight, February 20, 2014 1:22 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

InflatableCostumes's curator insight, February 20, 2014 1:22 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Women Helped Transform Chevy's Marketing and Culture

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InflatableCostumes's curator insight, February 20, 2014 1:19 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

InflatableCostumes's curator insight, February 20, 2014 1:21 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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Advertising Is Water: A Special Report on the Future of Marketing

Advertising Is Water: A Special Report on the Future of Marketing | Marketing & Advertising | Scoop.it
Introducing a week-long Atlantic take on the science of shopping, the secrets of marketing and the future of advertising.
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InflatableCostumes's curator insight, February 20, 2014 1:21 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com

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What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon Dumenco - Advertising Age

What You Need to Know About 'Social TV' Right Now | Commentary and analysis from Simon Dumenco - Advertising Age | Marketing & Advertising | Scoop.it
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InflatableCostumes's curator insight, February 20, 2014 1:21 AM

Manufacturers of Custom Shaped Cold Air Inflatables including Giant Character shapes and  Product Replicas also Rooftop Balloons specializing in custom inflatables for advertising, manufactured in Hyderabad city, India - http://www.inflatablecostumes.com