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Experiential Marketing Simplified

Experiential Marketing Simplified | Marketing Activo Inteligente (MAI) | Scoop.it
Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor.

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Marketing Activo Inteligente (MAI)
El marketing que se preocupa de las personas
Curated by Raul Garcia
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'Eye contact', cuando el digital signage se convierte en arte emocional - Digital AV Magazine

'Eye contact', cuando el digital signage se convierte en arte emocional - Digital AV Magazine | Marketing Activo Inteligente (MAI) | Scoop.it
Digital AV Magazine 'Eye contact', cuando el digital signage se convierte en arte emocional Digital AV Magazine Más de 650 píxeles de colores, iluminado por más de 16.000 LEDs componen la obra digital realizada por el artista Peter Hubson,...
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Rescooped by Raul Garcia from Geography Education
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La Historia con Mapas

La Historia con Mapas | Marketing Activo Inteligente (MAI) | Scoop.it
Diccionario Enciclopedia de la Historia y los Mapas...

 

Para los que hablan español, hay muchos recursos en este sitio que merecen más attención.

 

Tags: Mapping, historical.


Via Seth Dixon
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Rescooped by Raul Garcia from neuromarketing
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sexappealsinmedia - An Analysis of Sex Appeal in Marketing

sexappealsinmedia - An Analysis of Sex Appeal in Marketing | Marketing Activo Inteligente (MAI) | Scoop.it

This is an examination of the use of sex related tactics and suggestive and provocative content in marketing strategies.
Each page analyzes a different aspect of the use of sex appeals. There are five main components being explored to demonstrate the effect and influence of sex in today’s media.
These topics have also been summarized into a movie, located below...


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Rescooped by Raul Garcia from Mobile Management
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Adfonic: El vídeo publicitario se integra en tu #iPhone #Publicidad

Adfonic: El vídeo publicitario se integra en tu #iPhone #Publicidad | Marketing Activo Inteligente (MAI) | Scoop.it
Adfonic es una red global de publicidad móvil que ha presentado hoy un nuevo sistema que integra el vídeo publicitario en tu iPhone o móvil Android y que permite a anunciantes y agencias de todo el mundo, reproducir el impacto del vídeo de la...

Via Gladys Pintado
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Rescooped by Raul Garcia from Compartiendo, conectando, difundiendo y contribuyendo
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THE FUTURE OF MOBILE [SLIDE DECK]

THE FUTURE OF MOBILE [SLIDE DECK] | Marketing Activo Inteligente (MAI) | Scoop.it
The "dumbphone conversion cycle."...

Via fernandodiazsanchez
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Rescooped by Raul Garcia from Soportes para publicidad
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Franprix-teste-PLV-interactive-NFC

Franprix-teste-PLV-interactive-NFC | Marketing Activo Inteligente (MAI) | Scoop.it

Franprix con el apoyo de HighCo,  la marca ha dotado a sus tiendas cerca de Niza detectar con el código de etiquetas  a consumidores interactivos que permiten recibir ofertas promocionales.


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Rescooped by Raul Garcia from Mobile Management
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La #Tableta india Aakash 2 se mejora y mantiene el precio

La #Tableta india Aakash 2 se mejora y mantiene el precio | Marketing Activo Inteligente (MAI) | Scoop.it
La verdad es que el mundo llevaba hablando de crear una tableta realmente low cost, y sobre todo una tableta pensada para llevar la tecnología a los...

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Rescooped by Raul Garcia from Marketing relacional
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Estudio de "Havas Media": Las Marcas y su relación con el bienestar y la calidad de vida del consumidor

Estudio de "Havas Media": Las Marcas y su relación con el bienestar y la calidad de vida del consumidor | Marketing Activo Inteligente (MAI) | Scoop.it

"Las marcas consideradas “relevantes” por los consumidores están creando un nuevo estilo de vida más acorde con los retos y expectativas del consumidor"
El estudio “Meaningful Brands for a Sustainable Future”, realizado por Havas Media, permite conectar por primera vez las marcas con la calidad de vida y el bienestar de las personas.


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Rescooped by Raul Garcia from Consumer Engagement Marketing
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The Future of CRM: Beyond Customer Transactional Data to Add Social Behavioral Metrics | CustomerThink

The Future of CRM: Beyond Customer Transactional Data to Add Social Behavioral Metrics | CustomerThink | Marketing Activo Inteligente (MAI) | Scoop.it

With CRM technologies evolving, one of the important selling points has been the ability of CRM systems to provide a 360 degree view of the customer. Having an integrated view of the customer has helped organizations to keep all departments (Sales, Service, Finance etc.) on the same page and thus in turn provide a consistent service to the customer. Essentially, what has been captured in the 360 degrees view is the transactional behavior of the customer.

 

A lot of information is available on the social network that can be utilized to improve customer view within the organization. Below are few thoughts on how an organization could look beyond the conventional 360 degrees and capture the behavioral pattern.


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How to Harness Your Attention in The Age of Distraction

How to Harness Your Attention  in The Age of Distraction | Marketing Activo Inteligente (MAI) | Scoop.it

Great illustration by Anthony Weeks for Howard Rhinegold - His new book Netsmart is out, the link below will tell you all you need to know.

 

Being able to navigate through all the noise in this day and age is crucial.  This illustration via (Howard Rhinegold) speaks volumes.

 

Illustration of "Mindfulness/Metacognition" by Anthony Weeks for
http://www.rheingold.com/netsmart

 

Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Via janlgordon, Johnny E. Ramos Ch.
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Rescooped by Raul Garcia from neuromarketing
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Mad Women of advertising:Maas Dishes On Sex, Guilt and Creating Ads That Sell

Mad Women of advertising:Maas Dishes On Sex, Guilt and Creating Ads That Sell | Marketing Activo Inteligente (MAI) | Scoop.it
Maas Dishes On Sex, Guilt and Creating Ads That Sell - 03/05/2012...

Maas:“I’m the only person in the world who has won the obnoxious commercial award twice in a row. But I sold a lot of Dove and a lot of Maxwell House Coffee.”

 

“The picture that emerges of an era before the phrase ‘sexual harassment’ appeared is often not pretty, though the women in her account are hardly less cynical than the men,” Roberts points out.

“‘…The best way to get promoted from secretary to copywriter was for your boss to make it happen,’ Ms. Maas writes. ‘And the fastest way to make that happen was to make it with your boss.’”


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Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research | Fast Company

Neuromarketing Hope and Hype: 5 Brands Conducting Brain Research | Fast Company | Marketing Activo Inteligente (MAI) | Scoop.it
Even before the age of Mad Men marketers were trying to tap into the human subconscious to influence consumers to buy their products.

Via Johnny E. Ramos Ch.
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Rescooped by Raul Garcia from Geography Education
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61 Amazing Manhole Covers from Japan

61 Amazing Manhole Covers from Japan | Marketing Activo Inteligente (MAI) | Scoop.it

Manhole covers are a ubitquitous part of the urban fabric, and they are typically drab and purely utilitarian.  In Japan, municipalities take pride in the this ordinary piece of the landscape and convert them into extraordinary works of art that reflect the local people, place and culture. 

 

Tags: book review, landscape, art, urban, culture, place.

 


Via Seth Dixon
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Lauren Stahowiak's curator insight, April 14, 6:00 PM

This is a great take on art and the ways of celebrating Japan with touches of personal findings and ideas. These manhole covers are cheery and reflect a piece of Japan that not only tell stories, but embrace history.

Kaitlin Young's curator insight, December 12, 3:17 PM

While many would consider it silly to turn something as ordinary as manhole covers into pieces of art, I believe that it is an amazing way to represent the culture of a place. Different townships and neighborhoods in Japan have distinct designs that relate to that place. This acts as an artistic expression of the characteristics of that place, since the designs are often chosen and designed by the people of that place. Some covers show historical events, animals, and even religious symbolism. I would love to flip through the book and try to imagine why each place chose each design. 

Rescooped by Raul Garcia from Señalizacion Digital - Digital Signage
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NFC en Digital Signage

NFC en Digital Signage | Marketing Activo Inteligente (MAI) | Scoop.it
Poco a poco la tecnología NFC se abre paso y se va implantando en todo tipo de dispositivos incluyendo la Digital Signage, como pudimos ver en nuestro post de la “Smartquesina”. Hoy os...

Via IMVINET
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Rescooped by Raul Garcia from #MarketingDigital
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Uso de Internet y Comercio Electrónico en móviles. EE.UU aventaja en dos años a los países europeos.

Uso de Internet y Comercio Electrónico en móviles. EE.UU aventaja en dos años a los países europeos. | Marketing Activo Inteligente (MAI) | Scoop.it
Uso de Internet y Comercio Electrónico en móviles El uso de Internet y Comercio electrónico desde dispositivos móviles -smartphones- en Estados Unidos nos lleva dos años de ventaja a los países de Europa occidental, según unos estudios publicados ...

Via Moisés Trabajo
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Rescooped by Raul Garcia from Mobile Management
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Putting a Low-Cost #Smartphone in Every Pocket

Putting a Low-Cost #Smartphone in Every Pocket | Marketing Activo Inteligente (MAI) | Scoop.it
Computing Features are Trickling Down to So-Called Value Smartphones and Sales Are Expected to Reach 300 Million Units in 2012 The Nokia Lumia 900 smartphone running Windows Phone, a so-called value smartphone, is expected to be priced at $99.99 f...

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Rescooped by Raul Garcia from #MarketingDigital
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Report: The Rise of Digital Influence and How to Measure It

Report: The Rise of Digital Influence and How to Measure It | Marketing Activo Inteligente (MAI) | Scoop.it

Via Moisés Trabajo
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Rescooped by Raul Garcia from Psychology of Consumer Behaviour
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Augmented Reality on Giant Screens - Augmented by Total Immersion

Augmented Reality is the new buzz for street marketing and it's popping up everywhere, when you least expect it! From the local shopping mall in Asia, to the...

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Rescooped by Raul Garcia from Consumer Engagement Marketing
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Experiential Marketing Simplified

Experiential Marketing Simplified | Marketing Activo Inteligente (MAI) | Scoop.it
Experiential marketing might sound like just some more jargon, but the concept is quite simple really. It’s an innovative way to market a product that’s high on the ‘touch and feel’ factor.

Via With Intent
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Rescooped by Raul Garcia from mobile business
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Juniper Research estimates $74 billion in NFC transactions by 2015

Juniper Research estimates $74 billion in NFC transactions by 2015 | Marketing Activo Inteligente (MAI) | Scoop.it

The Mobile Commerce Markets report indicated that the fast smartphone adoption for applications relating to commerce has not in any way hindered the use and growth of NFC. It showed that in all sectors – including banking, coupons, money transfers, and payments – there are predictions for notable rates of growth. The author of the report, David Snow, said that it shows how there will be tremendous growth across all of the mobile commerce market segments. Among those segments, four – coupons, NFC, physical goods, and money transfers – are predicted to “more than treble in transaction value over the next three years, whilst digital goods, banking and tickets will still on average, double over the same period.”


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Rescooped by Raul Garcia from Consumer Engagement Marketing
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Why User Experience Is Critical To Customer Relationships | Fast Company

Why User Experience Is Critical To Customer Relationships | Fast Company | Marketing Activo Inteligente (MAI) | Scoop.it
 This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and smart devices, customers are becoming incredibly sophisticated,...

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Demystifying Neuromarketing: Separating Fact From Friction

Demystifying Neuromarketing: Separating Fact From Friction | Marketing Activo Inteligente (MAI) | Scoop.it
Separate neuromarketing fact from fiction by joining this expert panel discussion on March 7.

Via Johnny E. Ramos Ch.
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Instagram Coming Soon To Android, Co-Founder Shows It Off Briefly

Instagram Coming Soon To Android, Co-Founder Shows It Off Briefly | Marketing Activo Inteligente (MAI) | Scoop.it
Instagram. Just the mention of the world brings up vivid images of slightly tweaked photographs, uploaded via iOS devices to all corners of the web. But there's a problem: it's only on iOS. Android, BlackBerry, Windows Phone, etc.
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Rescooped by Raul Garcia from La Cuisine du Web
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NFC coming on upcoming iPhone 5

NFC coming on upcoming iPhone 5 | Marketing Activo Inteligente (MAI) | Scoop.it
iPhone 5 rumors are brewing about the design of the new iPhone and also the software capabilities such as NFC (Near Field Communication) which allows your iPhone to be scanned by a compatible machine and charged like a credit card. (This sounds like a field day for hackers)

Via Sebastien Brison
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