Marketing 4.0
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Marketing 4.0
Emerging marketing and other stuff
Curated by Eric Morin
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Comment Fnac.com utilise le click-to-chat pour augmenter ses ventes

Comment Fnac.com utilise le click-to-chat pour augmenter ses ventes | Marketing 4.0 | Scoop.it
Comment Fnac.com utilise le click-to-chat pour augmenter ses ventes : L'e-commerçant cherchait à humaniser sa relation client et à accroître sa conversion. Le click-to-chat représente aujourd'hui 25% des ventes du service client de Fnac.com.

Via Vivaction.com
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Creating a video content marketing strategy | Smart Insights Digital Marketing Advice

Creating a video content marketing strategy | Smart Insights Digital Marketing Advice | Marketing 4.0 | Scoop.it

As an example of this opportunity, Paul Roger’s recent post on using products to increase conversion rate showed the power of video to persuade consumers about a product. For example, Matt Lawson, Head of Conversion at Appliances Online explains: “Video gives us the opportunity to wow our customers and this in turn delivers results. We have tested and proven that when someone watches our video reviews they’re 120.5% more likely to buy, spend 157.2% longer on the site and spend 9.1% more per order. So my focus this quarter is increase customers watching video. Simple.”...


Via Jeff Domansky, Brian Yanish - MarketingHits.com
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Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today

Top 10 Reasons Why You Need a Content Marketing Strategy | Social Media Today | Marketing 4.0 | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.
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The Dangers Of Brainstorming Your International Content Marketing Strategy

The Dangers Of Brainstorming Your International Content Marketing Strategy | Marketing 4.0 | Scoop.it

Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing!

 

We know that content is the new marketing driver which many are talking about. Google has driven us to it with a variety of animals (Pandas and Penguins) and has threatened to unleash even more terrible creatures on our poor quality content this year if we don’t behave. Move over Pandas and Penguins, the Tigers are about to be unleashed.

 

So, if you’re a global company, it’s fair to say that your international content strategies are the difference between winning or seeing your competitors sail away with the main prize. It’s clear that many have realised the importance of making your own brand-domain a magnetic go-to Web destination in today’s online marketing world.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 3, 2013 8:44 AM

A very useful article that highlights the some issues associated with brand global communications strategies. Cross cultural communications needs to consider both visual and verbal quality aspects of the message.

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How to Use the iPad for Content Marketing - MarketingProfs.com (subscription)

How to Use the iPad for Content Marketing - MarketingProfs.com (subscription) | Marketing 4.0 | Scoop.it
MarketingProfs.com (subscription)
How to Use the iPad for Content Marketing
MarketingProfs.com (subscription)
Think of the content as your narrative.
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