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B2B Lead Blog » Lead Generation: 81% of marketers use email marketing

B2B Lead Blog » Lead Generation: 81% of marketers use email marketing | marketing tips | Scoop.it

Note from Pat: I am really struggling with this research.  Do we have a shared definition of what a lead is amongst our respondents?  What is 'effective'?  How can you use email to generate leads - and what exactly is a lead?  

 

Wish business had a common language!

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The Secrets of Exceptional Marketers

The Secrets of Exceptional Marketers | marketing tips | Scoop.it
Here are the five best strategic marketing ideas of the past decade.

Note from Pat: Expanding on these 5 - know your best customers (that means have a clear definition of what it is to be a 'best customer') and understand their needs, wants, expectations and perceptions.  Another is test, measure, analyze, modify and repeat - because everything is an opportunity to learn and improve.  What others would you add?

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How Self-Employed Bloggers and Online Marketers Should ...

How Self-Employed Bloggers and Online Marketers Should ... | marketing tips | Scoop.it
What Bloggers' And Internet Marketers' Schedules Should Look Like:...

 

Note from Pat: My suggestion is focus on #5 and hire experts to handle the rest.  Unless that other stuff is your core competency - if it isn't, you're wasting time by not going out and drumming up business face-to-face.

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4 Innovation Strategies From Big Companies That Act Like Startups

4 Innovation Strategies From Big Companies That Act Like Startups | marketing tips | Scoop.it
Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation.

Note from Pat: Sorry, "stodgy", "slow" and "bureacratic" are traits that show a culture that doesn't want to change or innovate.  It has nothing to do with size, everything to do with leadership and culture. And believe me, being 'small' and 'nimble' typically means 'no focus, no discipline and no success'.

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"The Princess Bride" And The Man In Black's Lessons In Competitive Strategy

"The Princess Bride" And The Man In Black's Lessons In Competitive Strategy | marketing tips | Scoop.it
What does the ancient Chinese classic The Art of War by Sun Tzu have to do with another classic, the 1987 movie The Princess Bride?

Note from Pat: Consistently deliver unique value to the customer.  Play to your strengths and to the competition's weaknesses.  Leverage your resources.

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20 Ways to Love Your Customers | Business Tips Philippines

20 Ways to Love Your Customers | Business Tips Philippines | marketing tips | Scoop.it
If you want your customers or clients to like your business, brand and products, love them first. Here are 20 ways to guide you on how to love your customers.

Note from Pat: This a great list of 20 - and I love #1, #13, #17.  What are your favorites?

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The Future of Social Media Lead Management

The Future of Social Media Lead Management | marketing tips | Scoop.it
Prepare yourself for the direction in which social media is headed.

 

Note from Pat: The subhead of this offer is "How to segment and nurture your social media followers" - and my hope would be that the 41-page guide tells you this...the same way you segment and nurture all your audience.  

 

This channel specific stuff has, in my honest opinion gotten way the hell out of line.  Focus on the CUSTOMER not that channel.

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3 Habits of Highly Unsuccessful Businesses

3 Habits of Highly Unsuccessful Businesses | marketing tips | Scoop.it
We mostly hear about what great businesses do well. But there are lessons to be learned from the traits that keep many businesses from reaching their potential.

 

Note from Pat: Learning from success is easy - learning from failure is key because, face it, we 'fail' more often than we succeed.  (This assumes that we are all chasing perfection which can't be caught...so we may improve, but it can always be better.)

 

Setting goals-key.  Re-evaluating along the way-key squared.  Always stop.  Look.  Wonder.  Try something new that might take you to the next level.

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Best Way to Introduce Yourself

Best Way to Introduce Yourself | marketing tips | Scoop.it

Who is the most important audience? Hint: It's not the people you meet.

 

Note from Pat: Valuable tips...learned something new myself.  (A daily occurance for me!!)


Via David Hain
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Here Are Facebook's 7 Biggest Problems, According To Its Top Ad Product Exec

Here Are Facebook's 7 Biggest Problems, According To Its Top Ad Product Exec | marketing tips | Scoop.it
What's going right — and wrong — at Facebook.

 

Note from Pat: A very telling read - seems as thought FB is leaving a great deal of $$$ on the table.

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Forget Perfection: 3 Ways to Embrace the Entrepreneurial Struggle

Forget Perfection: 3 Ways to Embrace the Entrepreneurial Struggle | marketing tips | Scoop.it
Nothing frustrates me more than chasing after some elusive moment when my business will run smoothly. So I don't.

 

Note from Pat: I realize that, thanks to outside factors like the economy, government/legal, technology, perfection is constantly evolving and moving.  But pursuing perfection gives me something to constantly reach for -- and that certainly drives innovation and improvements.

 

What do you think?

 

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10 Dumb Sales Tactics to Avoid

10 Dumb Sales Tactics to Avoid | marketing tips | Scoop.it
These big mistakes seem to be shockingly common. Make sure you're not guilty of any of them.

 

Note from Pat: A must read...best I have read on the subject in years, if not longer!

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Is Your Staff Sabotaging Your Pricing Strategy?

Is Your Staff Sabotaging Your Pricing Strategy? | marketing tips | Scoop.it
Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.

 

"Try this experiment: Ask each employee to write out a list of what they understand to be their 10 most important responsibilities on the job. You’ll discover very few, if any, of your staff members include “protecting and maximizing profits” or, for that matter, “preserving price integrity” or “implementing my boss’ price strategy” on that list. If there’s no understanding of any of this, there is bound to be both unintentional and intentional sabotage."

 

Note from Pat: That's a good experiement.

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Get Your Customers to Sell for You: 5 Tips

Get Your Customers to Sell for You: 5 Tips | marketing tips | Scoop.it
Use your website and social networking to generate easy-to-close referral sales.

Note from Pat: I like this up to #5 - then, I would suggest "Create a simple process for your best customers to refer others".  The reason is this - if your best customers are bringing in others that are like them, they probably want great service/high quality vs. low prices.  (Unless your business is built on being a low cost solution.)

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The anatomy of a perfect blog post

The anatomy of a perfect blog post | marketing tips | Scoop.it
An amazing infographic on the elements that make up an amazing blog post!

Note from Pat: Check it out - anything from Mark Schaefer is worth the read.

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How Killer 'Thank You' Pages Increase Lead Generation - Business 2 Community

How Killer 'Thank You' Pages Increase Lead Generation - Business 2 Community | marketing tips | Scoop.it
How Killer 'Thank You' Pages Increase Lead GenerationBusiness 2 CommunityThis is your opportunity to provide your new lead with a quick “thank you” for filling out the form and continue the conversation.
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LinkedIn Launches Blogging Platform With Help From Obama, Romney

LinkedIn Launches Blogging Platform With Help From Obama, Romney | marketing tips | Scoop.it
For years, Twitter and Facebook have had a monopoly on celebrities and big-name influencers, who would use the social networks to engage with fans.

Note from Pat: If you like to write and can generate the content - it's an interesting way to build awareness and generate business.

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Making Assumptions About The Buyer's Journey - Marketing Interactions

Making Assumptions About The Buyer's Journey - Marketing Interactions | marketing tips | Scoop.it
I'd like to take pause to question how marketers are using the term "buyer's journey." This also applies to buying process, buying cycle, sales cycle, etc.

Note from Pat: Great post that reminds us all about the stages everyone one of our customers go through along the path to making a purchase.  Know them...use them to your advantage by  creating a process to identify the stages and responding appropriately.

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The Three 'Knows' of Naming Your Product or Business

The Three 'Knows' of Naming Your Product or Business | marketing tips | Scoop.it
Brand Management - Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know ...

 

Note from Pat: No, naming is NOT something you do with a couple of senior managers, a 6-pack and a pizza in your conference room one evening after work.  And, NO, naming is not something you do through email - "Hey, we're looking for a name for our new product...anyone want to offer suggestions?"

 

It requires thought.  Clarity of vision.  Input from internal and external sources - including the target audience and maybe even media, industry analysts, shareholders....crazy, huh?!  

 

Oh, and have a lawyer do a trademark search...it really does help avoid lawsuits.

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Create Early Warning Systems to Detect Competitive Threats

Create Early Warning Systems to Detect Competitive Threats | marketing tips | Scoop.it
Put out sensors now, before disruption hits.

 

Note from Pat: Why do so many turn a blind eye towards the competition?  And why do so many hear about the competition from their own sales team after a big meeting with a potential new customer - usually presented like this "Damn did you know that XYZ Co. is offering...."

 

Let me ask a simple question. When you come to an intersection, do you check the traffic signal and look both ways before you try crossing the street?  And if you see an oncoming vehicle...do you respond quickly and appropriately or do you just keep on walking?

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Big Data Can Make a Big Difference in Marketing

Big Data Can Make a Big Difference in Marketing | marketing tips | Scoop.it
Even the smallest businesses are swimming in an ocean of proprietary data.

 

Note from Pat:  The challenge isn't capturing and storing data - the challenge is being able to access and analyze it in a timely, meaningful way so you can drive improvements in performance.  And that's the rub.  We capture lots of stuff.  We store lots of stuff.  We can't figure out what the hell to do with it...so we eventually rationalize "Hell, it's better to go with my gut!" 

 

So, when talking BIG DATA, remember the answer to this question: What's the best way to eat an elephant?  (One bite at a time...I recommend small bites so you can savor them.)

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Sell More Online This Holiday Season

Sell More Online This Holiday Season | marketing tips | Scoop.it
Experts are pushing small retailers to ready their websites now to capture more online sales during the holidays...

 

Note from Pat: 'Tis the season...to be pushing Holiday Sales.  And selling online is going to make a nice chunck of your audience happier because they are pressed for time and hate crowds.  Remember to merchandise your site - make recommendations, up-sell, cross-sell and offer incentives to increase the average order size.  (Remember free shipping when setting your prices!)

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Three Ways to Convert Web Visitors Into Buyers

Three Ways to Convert Web Visitors Into Buyers | marketing tips | Scoop.it
Companies often focus too much on Web traffic and forget to work on turning that traffic into revenue.

 

Note from Pat: A nice overview of what one business did and how it worked...well worth the time to read!

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Path to influence: a new study of SMBs and social media - Vocus Blog

Path to influence: a new study of SMBs and social media - Vocus Blog | marketing tips | Scoop.it
A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.

 

Note from Pat: Worth the read but I still remain skeptical.  To be perfectly honest, I have to go beyond asking and dive into the details that would support the stated response.  It's not that I think the typical small business owner is lying - I think the typiical small business owner doesn't really know and they guess.  Let's be honest, most struggle with tracking performance of traditional marketing efforts - so how do they suddenly know social media is working?

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The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today

The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead) | Social Media Today | marketing tips | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

 

Note from Pat: My favorite excerpt comes under Bad Strategy #3 and reads "Either way, the goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations."

 

Too many lack goals that are tied to the business - beleive me, "Likes" aren't part of the key business goals.  You want profitable revenue growth...so how does social media help that happen?

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