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developing more effective ways to attract and retain profitable clients.
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Modern Marketing for Industry: Lost Art of the 4 Ps

Modern Marketing for Industry: Lost Art of the 4 Ps | marketing tips | Scoop.it

"Remember the 4 P's that make up the marketing mix;  Product, Price, Place, Promotion?  The theme of this blog is to look at fundamentals and cut through all the marketing stuff we hear about day in and day out.  Is anyone able to keep up with it all?  Not me.  So, my fellow Modern Marketers, let's look at the fundamental ingredients of the marketing mix.  I propose that marketing strategy and tactics built around the 4 P's is a lost art and should be brought to the surface"

mcgrawmarketing's insight:

I teach marketing to college students and whenever we get to the 4 P's, someone will bring up the 4 C's and the 5 C's and the 3 A's.  So we go through them and at the end, they realize that the 4 P's does what they need.  

 

And then they ask "Why would people create alternatives to the 4 P's?"

 

So I point them to the chapter that addresses 'differentiation' and we have a discussion about how some people like to rename a known, proven solution in order to differentiate.

 

We usually have a good laugh...

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A weird retail idea to get curious customers buying

A weird retail idea to get curious customers buying | marketing tips | Scoop.it
Another weird retail idea from who-knows-where in my brain: Hide an item. But hide it so people ca...

 

Note from Pat: Love it - sometimes a little mystery can motivate folks.

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