A new survey finds SMBs have a divergent view of social media influence; those after large followings are more likely to find it helpful.
Note from Pat: Worth the read but I still remain skeptical. To be perfectly honest, I have to go beyond asking and dive into the details that would support the stated response. It's not that I think the typical small business owner is lying - I think the typiical small business owner doesn't really know and they guess. Let's be honest, most struggle with tracking performance of traditional marketing efforts - so how do they suddenly know social media is working?