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New Twitter Study Highlights 9 Ways to Improve Tweet Response

New Twitter Study Highlights 9 Ways to Improve Tweet Response | marketing tips | Scoop.it
Twitter's released their findings from a new study of over 9,000 direct response ad campaigns on the platform, highlighting the key terms, details and tweet copy structure techniques that lead to the best response
mcgrawmarketing's insight:
Not all that surprising but a very good confirmation about how the basics of direct marketing work within Twitter.  Well worth the read!
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A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best time

A scientific guide to posting tweets, Facebook posts, emails and blog posts at the best time | marketing tips | Scoop.it

"We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected ...

mcgrawmarketing's insight:

There's a lot of great information in this post so instead of me trying to condense it...print it out and find a quiet place to read and then spend 5 to 10 minutes to soak it in and figure out how it can improve your efforts.

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Kmart's Connecticut-Shooting Twitter Fail

Kmart's Connecticut-Shooting Twitter Fail | marketing tips | Scoop.it
In appending a promotional hashtag to a tweet professing sympathy for victims of Friday's Newtown, Conn., school massacre, Kmart antagonized the social-media universe
mcgrawmarketing's insight:

Note from Pat: I wanted to rename the article "When a 'Fail' isn't a 'Fail'" because I don't think Kmart failed.  They acknowledged the horrific events, offered their thoughts and prayers and communicated that with the # they were using for their Twitter Party.

 

That's pretty damn good, in my book.

 

A fail would have been an attempt to push product.

 

What do you think?

 

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IBM & Twitter: How data can build a smarter business - YouTube

IBM and Twitter are helping businesses make smarter decisions about their supply chains, logistics, operations and more by applying IBM analytics and experti...
mcgrawmarketing's insight:

IBM fails to make the case for incorporating social media data into their analysis...but they offer a great example of a "solution" in search of a problem.  

You focus on the best available data from trusted and affordable sources and unless you feel you don't have enough of the right data to make an informed decision, you don't go off in search of new data sources because of the costs (time, money, etc.).

 

And if you have your supply chain and sales data...what is Twitter going to add?  Noise.  Analysis paralysis?  

Anyone have any first hand experience here that shows the lift and ROI for following IBM's suggestion here? 

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Facebook Fatigue Among Teens Should Freak Out Marketers

Facebook Fatigue Among Teens Should Freak Out Marketers | marketing tips | Scoop.it
Teenagers snubbing Facebook could mark a dramatic, and troublesome, marketing shift for youth brands

Via Genevieve Lachance
mcgrawmarketing's insight:

I've been seeing this happen over the past few years...a slow migration off Facebook to places unknown. Well those unknown places are identified in this article and I have to admit that Twitter is a huge surprise.  (Sure, it's like texting but it's not!)

 

Now we can expect to see lots of blog posts and articles on "Developing an effective strategy for SnapChat."

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Tomas Jansma | FlexMind's comment, April 13, 2013 5:43 AM
I wrote to Marck to make a 160 degree turn but he didn't answer. http://www.flexmind.nl/FlexMind-Blog/?p=766
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Would Twitter Be Better If You Paid for It?

Would Twitter Be Better If You Paid for It? | marketing tips | Scoop.it
The pros and cons of for-pay online services...

 

Note from Pat: Going to go out on a limb and say "No."  What do you think?

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