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Facebook Losing Ground With American Teens - Technology News - redOrbit

Facebook Losing Ground With American Teens - Technology News - redOrbit | marketing tips | Scoop.it
The popularity of Facebook is declining with teens as more mobile-friendly methods to communicate with friends emerge, like Instagram and SnapChat.
mcgrawmarketing's insight:

Know your audience...and where they hang out.  But the next question is how do they use these new platforms?  Can you engage them on Instagram? Or SnapChat?  How?

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Facebook Fatigue Among Teens Should Freak Out Marketers

Facebook Fatigue Among Teens Should Freak Out Marketers | marketing tips | Scoop.it
Teenagers snubbing Facebook could mark a dramatic, and troublesome, marketing shift for youth brands

Via Genevieve Lachance
mcgrawmarketing's insight:

I've been seeing this happen over the past few years...a slow migration off Facebook to places unknown. Well those unknown places are identified in this article and I have to admit that Twitter is a huge surprise.  (Sure, it's like texting but it's not!)

 

Now we can expect to see lots of blog posts and articles on "Developing an effective strategy for SnapChat."

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Tomas Jansma | FlexMind's comment, April 13, 2013 2:43 AM
I wrote to Marck to make a 160 degree turn but he didn't answer. http://www.flexmind.nl/FlexMind-Blog/?p=766
Urban Book Editor's curator insight, April 13, 2013 6:27 AM

It does seem my younger kids aren't as interested in Facebook as their older sister and her friends were (and still are) although I'm not sure I see Facebook going the way of MySpace anytime soon.