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SEO vs PPC: Which One Takes the Gold? | Social Media Today

SEO vs PPC: Which One Takes the Gold? | Social Media Today | marketing tips | Scoop.it
The real way to attract attention to your webpage is to try one of two search engine marketing approaches: search engine optimization or pay per click. This article covers a comparison of SEO vs. PPC.
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Good practical advice based on your goals, resources, time frame, etc.

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SEO Strategy: Link Building Gets a Facelift

SEO Strategy: Link Building Gets a Facelift | marketing tips | Scoop.it
The search game has changed, and success by simply building a high number of links is an SEO relic.
mcgrawmarketing's insight:

Earned media - the reason why you need a content marketing strategy that is targeted to your audience segments and made easily available through high-touch social media networking.

 

How many of you are using teaser articles? And how many are gathering contact information in exchange for access to centerpiece content?  Share your experiences....please and thank you.

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SEO Can Be Frustrating But Don’t Give Up Hope!

SEO Can Be Frustrating But Don’t Give Up Hope! | marketing tips | Scoop.it
Here are 3 ways in which SEO can be very frustrating and out some advice on how you can power through the frustration.
mcgrawmarketing's insight:

Note from Pat: Play by the rules. Patience and persistence (and use other channels to drive traffic while SEO takes hold).  Educate yourself.

 

What are your thoughts about SEO?  Any other ideas to add to the list of 3?

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The Incredible Impact of Long Tail Traffic

The Incredible Impact of Long Tail Traffic | marketing tips | Scoop.it
The following case study illustrates how an effective SEO campaign can drive both exact match search visitors and long tail search visitors.
mcgrawmarketing's insight:

Note from Pat: Before you download the report, check out http://www.inc.com/aaron-aders/vanity-keywords-a-useless-sem-strategy.html

 

Then, tell me about your experiences with keywords and long tail traffic..

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Newark Nut Company Buys a Perfect Domain Name. Yet Sales Suffer.

Newark Nut Company Buys a Perfect Domain Name. Yet Sales Suffer. | marketing tips | Scoop.it
Despite high hopes and careful planning, the Newark Nut Company’s Web traffic took a dive after the company moved to Nuts.com.

 

Note from Pat: Interesting case study - would love to hear your thoughts as to why traffic fell and how a business can avoid this type of result.

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Tips on how to improve your SEO results

Tips on how to improve your SEO results | marketing tips | Scoop.it
10 tips on how to improve your SEO ranking and results by creating a clean site that has content that will attract backlinks.

Note from Pat:  Relevant, engaging content that your audience can quickly, easily access is a good thing too.

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Future of SEO in a Social Content World

SEO is beyond keywords and links. Here are future trends for the role of SEO that focuses on a customer centric, integrated marketing approach. By Lee Odden.


Via Guillaume Decugis, Antonino Militello
mcgrawmarketing's insight:

Love to hear from people that are involved in SEO on a daily basis - what's your reaction to this article?

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Ajish Kumar's curator insight, November 23, 2013 5:45 AM

Good one.  Future belongs to optimization of contents for users.

Mohammed ALAMI's curator insight, January 10, 2014 9:17 AM

Even Content for marketing should be SEOed

Neil Ferree's curator insight, January 10, 2014 10:16 AM

Links & Words Matter (but) Social Shares is the New SEO

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Meaningful SEO Metrics

Meaningful SEO Metrics | marketing tips | Scoop.it
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
mcgrawmarketing's insight:

Note from Pat: A great article filled with valuable concepts with relevant examples.  That said, I would suggest that what most of us need to take from this is the importance of sitting down and coming up with the key metrics for our own business.  Some of the examples cited here won't be that key to some organizations...others are going to be critical, but might be calculated differently.

 

How many of you have sat down with your CFO, CMO, CEO, CIO, COO and whomever else is key to your leadership team...in order to identify and agree upon your key metrics?  And how many of you have turned this into a dashboard that you can all look at in order to get real time vision into the performance of your business?

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9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com

9 marketing strategies you must stop using -- now (single page view) - iMediaConnection.com | marketing tips | Scoop.it

"Here are the line items you might want to nix from your 2013 marketing game plan."

mcgrawmarketing's insight:

Note from Pat: Some food for thought in this article - would love to hear your reactions and experiences.

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SEO Success in 2013

SEO Success in 2013 | marketing tips | Scoop.it
Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013 and beyond.

Via Nick
mcgrawmarketing's insight:

Note from Pat: The focus is on the basics...the fundamentals...knowing what to do and consistently doing it right.  There are no silver bullets.

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Do links from Social Media sites really hold any SEO value? | memeburn

Do links from Social Media sites really hold any SEO value? | memeburn | marketing tips | Scoop.it

"... “many SEO’s know that a link from a social media site holds substantial value insofar as the ranking score is concerned.

 

A guest commented that this statement was not necessarily true. I am not sure if he or she meant that it was not true that SEOs actually know that, or that it was not true that links from social media sites hold any Search Engine Optimisation (SEO) value.

 

Either way, this comment led me to write this article where I will delve deeper into the details surrounding the perceived value of social media in SEO".

 

How to use social media to add value to your SEO campaigns: 

 

1) Create social networking profiles;


2) Incorporate keywords in your tweets and blog posts; 

 

3) Use social networks to drive traffic to your web content; 


4) Reach out to influential industry leaders on social networking platforms;


5) Encourage people to share your content.

 

Read More Here: http://memeburn.com/2012/06/do-links-from-social-media-sites-really-hold-any-seo-value/


Via Antonino Militello
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