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developing more effective ways to attract and retain profitable clients.
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45 of Millennials Arent Compelled by Content

45 of Millennials Arent Compelled by Content | marketing tips | Scoop.it
When it comes to targeting millennials, marketers may need to rethink their content marketing strategy.
mcgrawmarketing's insight:

Could it be that most content is nothing more than self-promotional push marketing rather than educational, engaging, personally relevant to the reader....and on and on and on.

The solution?

 

Put the pen down.... step away from your cubical...and go out into the world and interact with your audience. Live amongst them.  Get to know them.  Ask them questions and listen.  Learn.  Hell even feed them.

 

Then write about their needs, wants, expectations, perceptions.  Help them become more informed so they can make a decision based on insight.  (And if you're offering isn't the best for their needs and wants, tell your boss it's not the content marketing that sucks - it's the product or the price or the distribution.)

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Increasing Sales by Answering Customers’ Questions

Increasing Sales by Answering Customers’ Questions | marketing tips | Scoop.it
An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
mcgrawmarketing's insight:

Note from Pat: "Revolutionary" as in "a secret as old as time."  

 

The right message to the right audience through the right channel at the right time in order to motivate the right response.

 

My problem with this article is that it ignores the importance of answering customer questions in other channels...I have no doubt that the online content worked...but imagine the impact if the sales team took the same approach.  Or if the print ads, collateral, direct mail, telemarketing, events....

 

You get the point.  What do you think?  Blog posts gonna rock your business or do you think it makes better sense to answer your customers questions across all communication channels?

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