"Remember the 4 P's that make up the marketing mix; Product, Price, Place, Promotion? The theme of this blog is to look at fundamentals and cut through all the marketing stuff we hear about day in and day out. Is anyone able to keep up with it all? Not me. So, my fellow Modern Marketers, let's look at the fundamental ingredients of the marketing mix. I propose that marketing strategy and tactics built around the 4 P's is a lost art and should be brought to the surface"