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developing more effective ways to attract and retain profitable clients.
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SEO vs PPC: Which One Takes the Gold? | Social Media Today

SEO vs PPC: Which One Takes the Gold? | Social Media Today | marketing tips | Scoop.it
The real way to attract attention to your webpage is to try one of two search engine marketing approaches: search engine optimization or pay per click. This article covers a comparison of SEO vs. PPC.
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Good practical advice based on your goals, resources, time frame, etc.

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8 Times When You Shouldn't Feel Guilty About Using PPC

8 Times When You Shouldn't Feel Guilty About Using PPC | marketing tips | Scoop.it
Online advertising that you must be doing for lead generation and brand awareness!
mcgrawmarketing's insight:

Note from Pat: Help me...I am struggling with PPC.  It's the virtual, Interweb version of the Yellow Page ads from my youth.  In both scenarios, you try to guess what words your prospects will use to search for your offerings - which assumes that you've done such a crappy job of reaching out to them directly that you have zero awareness.

 

And my experience has been that the conversion rates from PPC are lower than other channels that allow you to reach your audience rather than hope they type in the right words.

 

So help me...I get it that PPC can generate a lot of inquiries and might help you stuff the top of the funnel with potential buyers (hopefully you manage the rest of the funnel so they don't leak out along the way).  But are you seeing profitable ROI from your campaigns?  Over what time frame?  3 months? 6 months? 12?

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10 Tips To Kick-Start Your PPC In 2014

10 Tips To Kick-Start Your PPC In 2014 | marketing tips | Scoop.it
Get your pay-per-click campaigns in order for 2014 with these ten quick tips for 2014. Make sure you're making the most of your AdWords activity.
mcgrawmarketing's insight:

Some very practical, helpful hints.

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