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Effective Approach to Marketing | Social Media Today

Effective Approach to Marketing | Social Media Today | marketing tips | Scoop.it
The most effective approach to marketing isn’t advertising, or PR, or SEO, content marketing, inbound marketing, influencer marketing, email marketing, social media marketing or any (blank) marketing.
mcgrawmarketing's insight:

Marketing, great marketing, has and will always be about the customer.  Know them.  Understand them.  Talk with them.  Provide them with fast, easy access to relevant and accurate information.  Help them find unique, valuable solutions to their needs and wants.

Crappy marketing has been and will always be about pushing whatever crappy offering you have onto the unsuspecting populace.  That's why I, like the author, struggle with a marketer that is channel focused and not customer focused.  And it's why I struggle with tactics that are focused on pushing an offering on the buyer - beating them into submission, if you will.

 

What do you think?   Focus on providing the customer a unique, valuable solution?  Or focus on pushing whatever you have to push until you have nothing left to push?

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The Best Birthday Promotional Email Ever …

The Best Birthday Promotional Email Ever … | marketing tips | Scoop.it

Today is my birthday, and in between taking some time off – I can’t help noticing which brands happen to send me emails today (of the many who have my birthdate on file).  The one from California Tortilla was easily the best of the group, so I thought I’d share it here (see below) – along with five reasons it was so good …

mcgrawmarketing's insight:

Note from Pat: You hear me go on and on about focusing on providing the right audience with the right message at the right time through the right channel in order to motivate the right response...and here's a great example.

 

Audience: Customers with an upcoming birthday

Message: Happy birthday offer of free buritto

Time: offer is sent near birthday and expires so that there is relevancy and urgency

Channel: email because the customer asked you to send them emails

 

(I might test email vs. direct mail because I sign up for a lot of email updates but because my Inbox is overflowing and SPAM filters seem to have a mind of their own...)

 

So, what do you think?  California Tortilla on to something here - something you might be able to try at your business?

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Increasing Sales by Answering Customers’ Questions

Increasing Sales by Answering Customers’ Questions | marketing tips | Scoop.it
An installer of fiberglass pools uses an unconventional marketing approach to save his company and start a new venture.
mcgrawmarketing's insight:

Note from Pat: "Revolutionary" as in "a secret as old as time."  

 

The right message to the right audience through the right channel at the right time in order to motivate the right response.

 

My problem with this article is that it ignores the importance of answering customer questions in other channels...I have no doubt that the online content worked...but imagine the impact if the sales team took the same approach.  Or if the print ads, collateral, direct mail, telemarketing, events....

 

You get the point.  What do you think?  Blog posts gonna rock your business or do you think it makes better sense to answer your customers questions across all communication channels?

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The Key to a Winning Sales Message

The Key to a Winning Sales Message | marketing tips | Scoop.it
Sales messages must show, rather than tell, why customers should buy.
mcgrawmarketing's insight:

Note from Pat: Some fantastic Copywriting 101 examples here...what do you think about the $1 million savings copy?

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