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How to Improve Your Mobile Marketing Strategy

How to Improve Your Mobile Marketing Strategy | marketing tips | Scoop.it
Mobile usage is on the rise -- is your brand ready to turn these on-the-go consumers into customers?
mcgrawmarketing's insight:

Practical advice...though the author almost lost me with "A catchy Facebook ad has sucked you in again...."  ;)  

 

Responsive website design.  Check.

Designing ads for mobile.  Check.

Collecting and analyzing data. Check.

 

So how is your mobile marketing working so far and what are your plans to take it to the next level in 2014?

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What do shoppers actually want from a mobile experience?

What do shoppers actually want from a mobile experience? | marketing tips | Scoop.it
Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move.
mcgrawmarketing's insight:

Based on benchmarks from back in September 2010, this offers a great look back while putting some valuable insights in front of us for consideration.  

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The ultimate mobile email statistics overview

The ultimate mobile email statistics overview | marketing tips | Scoop.it
All numbers and data on the popularity of mobile email, mobile email reading, devices vs desktop and mobile email usage.
mcgrawmarketing's insight:

Note from Pat: The ultimate mobile email stat quoted at the start of this post sets the stage...bottom line, you better be thinking about how your email is going to look on a mobile device.  And remember your landing page (and even website) too.

 

How are you making sure your online experience is set for the mobile customer?

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How Long do Mobile Owners Spend Reading the B2C Emails They Open?

How Long do Mobile Owners Spend Reading the B2C Emails They Open? | marketing tips | Scoop.it
Movable Ink has released a "Q2 2013 US Consumer Device Preferences Report" [download page] examining the devices consumers are using to read their emails. As part of the
mcgrawmarketing's insight:

The following two factoids jumped out at me..

 

"62% of B2C emails in Q2 were opened on a smartphone (48.1%) or tablet (13.8%)."

 

and...

 

"According to the results, a majority 53.3% of Android Phone users who open emails on their device spend more than 15 seconds reading them. The corresponding figure for desktop readers is 36.6%.

 

The researchers speculate that the longer time spent by Android phone users is due to emails not always being automatically reformatted for them, as they are on iOS devices. As a result, Android users may spend more time scrolling in and around images that they load on their devices."

 

So, is your email designed for mobile devices?

 

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Email Marketers Slowly Gravitating to Mobile Optimization - Marketing Charts

Email Marketers Slowly Gravitating to Mobile Optimization - Marketing Charts | marketing tips | Scoop.it

Approximately one-third of company marketers say they have no strategy for optimizing their email marketing for mobile devices, and one-fifth of agencies say their clients have no such strategy, per results from a new report by Econsultancy and Adestra. Another 39% and 45%, respectively, report just a basic strategy for mobile optimization.


Via iNeoMarketing
mcgrawmarketing's insight:

Making sure the email and the landing page works on mobile devices is important - as is figuring out if those using a smartphone want the ability to click to dial rather than complete an online form...all wonderful new opportunities.

 

And here's the reason why you need an action plan - a recent study reports "Respondents were asked what they do if they “get a mobile email that doesn’t look good.” Respondents most commonly said they simply delete it (80.3%, up from 69.7% last year). But, 30.2% said they unsubscribe, a big jump from 18% who said the same last year."

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iNeoMarketing's curator insight, April 8, 2013 6:59 AM
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5 Best Practices for Designing Mobile Surveys

5 Best Practices for Designing Mobile Surveys | marketing tips | Scoop.it

"Most of our clients rely on email to solicit survey responses, so what happens if our potential respondents receive and view our survey invitations on a mobile device? There's likely only one of two outcomes: (1) The survey doesn't work properly on the mobile device, so the respondent abandons and forgets to go back when they're on a desktop or laptop computer; or (2) The survey works on their mobile device and they're allowed to respond immediately."

mcgrawmarketing's insight:

Note from Pat: Tip #4 and #5 are my favorites...especially #5 which should be a standard practice for all your surveys regardless of channel.

 

Have you seen any impact on your surveys due to mobile devices?  What have you done to make the experience more beneficial for the respondent using  a mobile device?

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