marketing tips
Follow
Find tag "Marketing"
2.3K views | +2 today
marketing tips
developing more effective ways to attract and retain profitable clients.
Your new post is loading...
Your new post is loading...
Scooped by mcgrawmarketing
Scoop.it!

Growth Hacking Is Bull

Growth Hacking Is Bull | marketing tips | Scoop.it
Doing SEO, SEM or social media marketing isn’t “growth hacking.” It’s just marketing. Problem is some marketers & start-ups don’t get that. — Danny Sullivan (@dannysullivan) January 4, 2014 The phrase “growth hacking” upsets me more than I should let it. Why? Because it takes me back to 2007, when I was about to graduate […]
mcgrawmarketing's insight:

This article has been around a while...and the focus of the article is on yet another new term for old/existing things...another new term to make someone without proper experience seem unique and valuable to the buyer (business owner) that really doesn't know what they are buying.  ("We need leads so our sales guy can sell more - let's get a marketer!", said the owner.  "You don't need someone buying ads, you need a growth hacker," said the unemployed online marketer.)

 

You know where your audience is.  You know what your audience needs.  You offer them a unique, valuable solution.  And you extend that offer by taking it to them - by going to where they are with the information and offer they need in order to take the next step and eventually buy from you.  

 

Growth hacking?  Marketing?  Tomato? 

 

Again, time wasted on terms - let's just focus on how to be more effective at attracting, converting, retaining, referring...

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy?

Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy? | marketing tips | Scoop.it
Clate Mask of InfusionSoft explores "hunter versus harvester" concepts when it comes to acquiring new customers in this piece for Small Business Trends.
mcgrawmarketing's insight:

Nurturing is a definite opportunity to improve conversion rates...but let's not forget about our customers.  There should be opportunities to up-sell them to new products and services.  And there should be a referral program in place where you work with them to generate quality referrals.

more...
No comment yet.