marketing tips
2.9K views | +0 today
Follow
marketing tips
developing more effective ways to attract and retain profitable clients.
Your new post is loading...
Your new post is loading...
Scooped by mcgrawmarketing
Scoop.it!

Sheryl Pattek's Blog

Sheryl Pattek's Blog | marketing tips | Scoop.it
Over the past few weeks, I’ve had the pleasure of moderating panel discussions on the importance of a strong working relationship between CMOs and CIOs at the Direct Marketing Association 2013 Strategic Summit and the Forbes CMO Summit.
mcgrawmarketing's insight:

The C-suite better start figuring out how to play together in order to promote greater success.  What is your company doing to make sure that everyone at the top is working together?

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Time to Replace Your Sales Methodology? Probably Not.

Time to Replace Your Sales Methodology? Probably Not. | marketing tips | Scoop.it
Let’s pretend that your sales force has a specific sales methodology that it deployed three years ago. And during those three years, sales results have not improved the way you had expected.
mcgrawmarketing's insight:

Note from Pat: Having created, lead and worked with sales departments, this post caught my attention because - to be honest - process is so easy to blame versus an individual's skills.  And this is limited to sales...it's across the board.

 

Processes are wonderful...but the people need to know how to make that process work.  And if they aren't trained and directed on how to make that process more effective, the end result is a failed process...with lots of people honestly reporting "I busted my ass to get this to work and it just isn't doing what we thought."

 

And when it comes to managers, directors, vice presidents...those people that did really well in their prior position in order to earn a promotion...what kind of training do you give them in their new roles?  Or do you expect them to figure it out because they have been successful in the previous roles?

 

What do you think?  

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Evan Williams's Rule for Success: Do Less

Evan Williams's Rule for Success: Do Less | marketing tips | Scoop.it
The co-founder of Blogger, Twitter, and Medium explains the importance of obsessing over one thing at a time.
mcgrawmarketing's insight:

Note from Pat: You have limited resources.  You have specific strengths (and weaknesses).  Your success will come from your ability to focus your strengths, your resources on those opportunities that offer you the greatest chance for success.

 

Trying to do it all is like that restaurant that offers Greek, American, Italian, French, Chinese, Polish, Irish, and West African cuisine.  Sure they do it all..but it's not exceptional.

 

Don't mix activity (being busy) with productivity.  That tends to leave money on the table.

 

Have you experienced similar situations where focusing on select opportunities have outperformed trying to do it all?

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Lessons of leadership from Colin Powell

Lessons of leadership from Colin Powell | marketing tips | Scoop.it
May 23: The former Secretary of State joins Morning Joe to reflect on his time spent in office and the relationships he formed. Powell said “mutual respect” leads to great teamwork.
mcgrawmarketing's insight:

Note from Pat: This section is jam packed with valuable leadership tips...

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Building a Business Means Building a Community

Building a Business Means Building a Community | marketing tips | Scoop.it
In a recent Marketing Smarts podcast, John Jantsch said companies should focus on creating communities rather than on hawking their wares, because customers will naturally emerge from those communities.

Note from Pat: A thought provoking post about how you look at your business...do you have customers or community members?  (Check out my comment at the end of the post...let me know what you think.)

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

4 Questions to get 2013 off to a roaring start | Escape From Cubicle Nation

4 Questions to get 2013 off to a roaring start | Escape From Cubicle Nation | marketing tips | Scoop.it
I love planning. It could be a Virgo thing, since the smell of flip chart paper and new pens is almost as sweet as fresh leaves on a fall day.

Note from Pat: Time for the end of 2012/beginning of 2013 articles - and this one takes a great approach to the season.  What to amplify, eliminate, create and appreciate.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Designing Company Culture | Small Biz Daily

Designing Company Culture | Small Biz Daily | marketing tips | Scoop.it

The term ‘company culture’ is somewhat general; however, the strategies a small software startup uses to foster positive culture might greatly differ from those of a multinational financial firm.

Note from Pat: Critical yet often overlooked - company culture really requires conscious thought and planned action unless you're one of the few that can just create an open culture (or if you don't give a shit and want to follow in the footsteps of Pincus).  Do you pitch in and do whatever needs to be done?  Or do you go weeks without interacting with your team? 

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

The prospect is ready so make the sale

The prospect is ready so make the sale | marketing tips | Scoop.it
All small businesses need to deliver what they purport to offer, otherwise they will get a reputation as unreliable.

Note from Pat: A great post that reinforces  the importance of working with your staff and customers to identify opportunities for improving the customer experience.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

The Best Companies Get This Right First

The Best Companies Get This Right First | marketing tips | Scoop.it
If your business lacks a solid foundation, even things like smart employees and great ideas can't save you from trouble down the road.

 

Note from Pat: Here's a basic thing to focus on - greeting potential customers.

 

I walked into the office of my new dentist the other day, and the receptionist was sharing her shitty day with everyone that walked in the door.  Gosh, wouldn't it have been better to have been greeted with a smile, a warm "Hello, how may I help you?" and more?

 

Have you ever called a company to ask a question and maybe place an order, only to get an earful of stupid?  Employees with bad attitudes combined with the inability to answer simple questions - so they launch the call over to someone else so you get to repeat everything for the 4th time? 

 

Focus on the basics.  Make sure everyone understands that they are responsible for delivering "WOW!" - and make sure they understand they have the authority to do so.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

37signals Earns Millions Each Year. Its CEO’s Model? His Cleaning Lady

Jason Fried is a founder and CEO of 37signals, a software company based in Chicago.

 

"What matters is: Are you profitable? Are you building something great? Are you taking care of your people? Are you treating your customers well? In the coverage of our industry as a whole, you’ll rarely see stories about treating customers well, about people building a sustainable business. TechCrunch to me is the great place to look to see the sickness in our industry right now."

 

Note from Pat: That quote applies to all industries.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Horrified 'Undercover Boss' shuts down restaurant

On CBS's reality show "Undercover Boss," one boss was pushed so far by the horrible behavior of a restaurant manager that he came out from undercover, revealed his identity, and shut the whole restaurant down.

 

Note from Pat: God bless Rick SIlva, CEO of Checker's and Rally's for taking swift, immediate and appropriate action.  Hopefully he goes back to Corporate and jumps all over the folks that hire and train store managers because they need to monitor performance and develop an on-going training/development program so this kind of behavior can't be brought in or develop over time.

 

Imagine what the customers must have thought as they listened to this 'manager' berate employees?!

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

TED Blog | 5 rules for productive conflict

TED Blog | 5 rules for productive conflict | marketing tips | Scoop.it

How does one argue productively and foster creative conflict without things ending in yelling and tears? Here, 5 guidelines to follow.

 

Note from Pat: Of course, you need to make sure you foster this - and make time for it.  Too often, we get caught up in 'getting it done and moving on the next item on the list' when we should be challenging each other and searching for better ways to achieve our goals.  

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Ronald Shaich of Panera Bread, on Discovery and Delivery

Ronald Shaich of Panera Bread, on Discovery and Delivery | marketing tips | Scoop.it
Ronald M. Shaich of Panera Bread says good companies flex two kinds of muscles — a delivery muscle to accomplish its work, and the discovery muscle of innovation.

 

Note from Pat: Interesting interview - important insight.  Management needs to execute, leadership needs to look towards the future.  Too often, leadership gets involved in micromanaging today which is a huge waste of resources, significant lost opportunity and major competitive disadvantage.

 

When your competition is looking towards the future, and your leadership team is focused on the headline of today's email blast....your business is going to get beaten up badly.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Leading Blog: A Leadership Blog: Are You Losing Inside the Box?

Leading Blog: A Leadership Blog: Are You Losing Inside the Box? | marketing tips | Scoop.it
mcgrawmarketing's insight:

Too many businesses stretch too far, too thin.  And the result is an inconsistent customer experience, confusion in the market and a lot of attrition with no referrals.

 

How long does it take you to answer the phone?  And is the person answering the phone delivering a valuable solution to the caller?

 

Can you send out correct invoices on time to the right people?  Can you pay invoices in a timely, accurate manner?

 

How's your inventory looking - getting the turns you need?  Heck, got an accurate count?

 

Will you ever be "perfect"?  No.  Life happens.  But when you're not close to where you know you should be, don't start expanding into new markets and audiences.  

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

CEO right: Yahoo workers must show up

CEO right: Yahoo workers must show up | marketing tips | Scoop.it
Raymond Fisman says CEO Marissa Mayer may be extreme about ordering face time at the office, but it's the right call to revive Yahoo.
mcgrawmarketing's insight:

Note from Pat: This one is off topic for me but I wanted to chime in.

 

I disagree...you don't through the baby out with the bathwater especially, as the author of this article noted, "The reasons go well beyond the obvious issue of reining in slackers who have taken advantage of Yahoo's reportedly lax monitoring of work done from home."


Poor management shouldn't lead to punishment of the worker - there should be steps taken to focus on performance rather than location.  If the worker fails to meet performance standards, there's a problem.  If the manager fails to monitor performance and the company fails, the manager should be shown the door.


What do you think?


 

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

The Red Queen Effect in Marketing | GREG VERDINO

The Red Queen Effect in Marketing | GREG VERDINO | marketing tips | Scoop.it
mcgrawmarketing's insight:

Note from Pat: I recommend this post to business owners, CEOs that care about the business more than quarterly performance, and marketing folks that realize that they should be focused on where the business needs to be in 2-3-4-5 years and beyond.

 

Reacting to change in the market is a losing proposition.

 

Seeing where the market is headed, and getting there first, is how great businesses are built.

 

Think Amazon.  Think Apple.  Think Microsoft (in the early days).

 

They saw where the world was headed, got the first and own a unique space in the business world.

 

What are you doing to get ahead, to focus on where you need to be  and how you can drive change rather than how you need to respond to change brought about by others?

more...
No comment yet.
Rescooped by mcgrawmarketing from Coaching Leaders
Scoop.it!

The Seven Habits of Spectacularly Unsuccessful Executives - Forbes

The Seven Habits of Spectacularly Unsuccessful Executives - Forbes | marketing tips | Scoop.it
If you exhibit several of these traits, now is the time to stamp them out from your repertoire. If your boss or several senior executives at your company exhibit several of these traits, now is the time to start looking for a new job.

Via ValerieMalaval, David Hain
mcgrawmarketing's insight:

Note from Pat: These are some the factors I look for when initially contacted by potential clients and while providing my free discovery sessions...because in order to improve, you have to realize that you need to change.  Change is not a weakness...it's part of life.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

The CMO's Survival Guide: How to Train Your CEO | CMO Strategy - Advertising Age

The CMO's Survival Guide: How to Train Your CEO | CMO Strategy - Advertising Age | marketing tips | Scoop.it
the cmo's ultimate survival guide: educate and keep the ceo engaged in the strategic process...

Note from Pat:  The challenge is that the CMO is typically hired by the CEO and the typical CEO has no clue what a qualified CMO is...so the end result is the blind hiring the inept. And since the position of CMO is so crucial and visible, it tends to be one of the first on the chopping block when the company fails and the CEO needs to offer someone up.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

American Apparel CEO Dov Charney on His Controversial Ad

American Apparel CEO Dov Charney on His Controversial Ad | marketing tips | Scoop.it
"We don't think it was offensive.We're sorry if others thought it was"...

 

Note from Pat: I am not an American Apparel customer.

 

I thought their attempt to be cute failed.  

 

And this interview/article doesn't give me a warm and fuzzy about the CEO...sure, the questions are softballs but could the CEO show some concern about others vs. "We’re here to sell clothing. I’m sleeping well at night knowing this was not a serious matter."

 

Or "Look. We’ve all been in crazy storms. I get it. We’ve had ice storms in Quebec. We had Katrina. We gave away hundreds of thousands of dollars during Katrina. Life will go on. These things come and go quickly. We weren’t out to offend anyone. Our heart is in the right place. It wasn’t that serious. We have to keep the machine alive."

 

Or am I just a little too touchy today?

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

The proper way to blow a customer's mind | Andy Sernovitz | Damn, I Wish I'd Thought of That!

The proper way to blow a customer's mind | Andy Sernovitz | Damn, I Wish I'd Thought of That! | marketing tips | Scoop.it
From Andy Sernovitz's Damn, I Wish I'd Thought of That!: How Headsets.com delivers OMG customer service that makes people eager to call them when things break.

Note from Pat: You don't have to reward every nice comment with a gift - sometimes 'random acts of kindness' are more powerful than 'say this, get that'.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

3 Habits of Highly Unsuccessful Businesses

3 Habits of Highly Unsuccessful Businesses | marketing tips | Scoop.it
We mostly hear about what great businesses do well. But there are lessons to be learned from the traits that keep many businesses from reaching their potential.

 

Note from Pat: Learning from success is easy - learning from failure is key because, face it, we 'fail' more often than we succeed.  (This assumes that we are all chasing perfection which can't be caught...so we may improve, but it can always be better.)

 

Setting goals-key.  Re-evaluating along the way-key squared.  Always stop.  Look.  Wonder.  Try something new that might take you to the next level.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Enough With the 'Innovation' Already!

Enough With the 'Innovation' Already! | marketing tips | Scoop.it
The backlash against business's faddish obsession with innovation has begun, according to one pundit.

 

Note from Pat: Want to be truly innovative?  Stop focusing on "new" and "cool" and start focusing on consistently delivering a unique, valuable experience for your customers.  We leave more money on the table because of inconsistent customer experiences than we do because we failed to launch a new product.  Having a reputation for an inconsistent experience with your audience has a negative impact on new product launches....so nail the basics then focus on new stuff.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Failure Is The Only Option, If Success Is The End Goal

Failure Is The Only Option, If Success Is The End Goal | marketing tips | Scoop.it
There are two sides to every story: it was the best of times, it was the worst of times; you take the bitter with the sweet; every rose has its thorn. However, in leadership, we often miss out on half the story.

 

Note from Pat: The importance of testing is that you can learn from mistakes, improve over time and push the bar further.  We all should strive for perfection with the understanding that it is unattainable - because perfection moves further ahead as we make progress.

 

We learn.  We improve.  We grow.  We never attain perfection,

 

Comments?

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

In Mario Batali’s Kitchen, Please Refrain From Shouting

In Mario Batali’s Kitchen, Please Refrain From Shouting | marketing tips | Scoop.it
Mr. Batali, the chef, cookbook author and television personality, says he wants order in his restaurants.

 

Note from Pat: A nice look at leadership, the importance of planning...I especially like the comment about yelling comes from the leaders failure to properly  prepare.

more...
No comment yet.
Scooped by mcgrawmarketing
Scoop.it!

Is Your Leadership Showing?

Is Your Leadership Showing? | marketing tips | Scoop.it
You're the CEO of your company. But do you look and act like a leader? Here are five ways to get started.

 

Note from Pat: I found this article very interesting and thought provoking - especially the first two points.  What do you think?

more...
No comment yet.