You did what to your pants, exactly? Ooooh, ship! If you’ve been online at all in the last week or so, you’ve likely seen this amusing and suggestive play on words circulating via social media and traditional news outlets.
|Scooped by mcgrawmarketing|
A great example of why today's marketers suck - the customer experience is horrible so instead of focusing on the product, the 'solution' is create a video that appeals to the sophomore in us.And last I looked, "# of Youtube views and shares" wasn't a line item on the Annual Report. It doesn't pay the rent - and it doesn't pay for Bill Kiss' salary. I think this except (http://business.time.com/2013/04/19/does-kmarts-hilarious-new-ad-acknowledge-that-kmart-stores-are-hopeless/) kinda sums it up for me. "But while the ad brings Kmart a bit of much-needed attention, it also seems to point out that shoppers have been frustrated with the in-store shopping experience. The numbers reflect Kmart shoppers’ frustration, or perhaps apathy. Same-store sales declined 3.7% in 2012, and over the last seven years, there has been only one year of positive growth. The number of Kmart locations has shrunk from 1,305 at the start of 2012 to 1,221 today. The stores also look awful. As both Target and Walmart remodeled their brick and mortar locations to become a one-stop shop for customers, largely by adding expansive grocery departments, many Kmart stores languish, clearly in need of renovation. They’re unlikely to get it from CEO (and billionaire investor) Eddie Lampert, however. Former executives quoted in a recent Yahoo! Finance story describe Lampert as someone who hates to spend money even “to clean up dirty stores and repair potholed parking lots.” Marketing - real marketing that focuses on product, price, distribution and promotion - can't exist in an organization that isn't commited to consistently delivering value to the customer. And though this video got your attention, it's not a success unless it drives proftiable revenue. Well, that's what I think...what do you think?