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Google's Larry Page on Why Moon Shots Matter | Wired Business | Wired.com

Google's Larry Page on Why Moon Shots Matter | Wired Business | Wired.com | marketing tips | Scoop.it
Larry Page lives by the gospel of 10x. Most companies would be happy to improve a product by 10 percent. Not the CEO and cofounder of Google.
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A very interesting article that shares examples of why it's important to design great new offerings that make sense and offer unique, valuable solutions for the user.  (Check out the Dr. Who Time Machine example and think of it as a great example of why you need to really understand the users needs and wants!)

 

This requires a lot of creativity, freedom to fail and input from outsiders - those outside the innovation team and impacted by the proposed solution.

 

How does your firm push for innovation that differentiates while solving specific needs and wants rather than creating solutions in search of problems to solve?

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What Killed Twinkies

What Killed Twinkies | marketing tips | Scoop.it
If Hostess had put a little more effort into innovation at any point during the past 20 years, it would not be where it is today...

Note from Pat: Innovation.  As the author points out, why didn't Hostess innovate?  (And that's a rhetorical question - so let's avoid the pointing fingers responses on this one, please and thank you.)

 

And you have to love the reference to Campbell Soup and P&G with Oil of Olay - innovation turned them around.

 

So the question for you is this - how will you be innovating your offerings in 2013? 

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TED Blog | 5 rules for productive conflict

TED Blog | 5 rules for productive conflict | marketing tips | Scoop.it

How does one argue productively and foster creative conflict without things ending in yelling and tears? Here, 5 guidelines to follow.

 

Note from Pat: Of course, you need to make sure you foster this - and make time for it.  Too often, we get caught up in 'getting it done and moving on the next item on the list' when we should be challenging each other and searching for better ways to achieve our goals.  

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What Your Customers Would Love to Tell You

What Your Customers Would Love to Tell You | marketing tips | Scoop.it
Customers are your best insight into launching a new product if only you're willing to listen.
mcgrawmarketing's insight:

I think this article speaks for itself so beyond "Find the time to read this" all I will offer is that developing new products with customer involvment offers you a greater opportunity for success than developing new products without customer involvment.

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4 Innovation Strategies From Big Companies That Act Like Startups

4 Innovation Strategies From Big Companies That Act Like Startups | marketing tips | Scoop.it
Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to innovation.

Note from Pat: Sorry, "stodgy", "slow" and "bureacratic" are traits that show a culture that doesn't want to change or innovate.  It has nothing to do with size, everything to do with leadership and culture. And believe me, being 'small' and 'nimble' typically means 'no focus, no discipline and no success'.

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Ronald Shaich of Panera Bread, on Discovery and Delivery

Ronald Shaich of Panera Bread, on Discovery and Delivery | marketing tips | Scoop.it
Ronald M. Shaich of Panera Bread says good companies flex two kinds of muscles — a delivery muscle to accomplish its work, and the discovery muscle of innovation.

 

Note from Pat: Interesting interview - important insight.  Management needs to execute, leadership needs to look towards the future.  Too often, leadership gets involved in micromanaging today which is a huge waste of resources, significant lost opportunity and major competitive disadvantage.

 

When your competition is looking towards the future, and your leadership team is focused on the headline of today's email blast....your business is going to get beaten up badly.

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