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9 Biggest Mistakes New Entrepreneurs Make

9 Biggest Mistakes New Entrepreneurs Make | marketing tips | Scoop.it
Screwing up from time to time is part of the entrepreneurial process--but not all mistakes are created equal.
mcgrawmarketing's insight:

Interesting - for a couple of reasons.  

 

First, we all make mistakes...every day, so get over it and learn from your mistakes.  And don't repeat them.

 

Second, regarding #5, I wouldn't limit your marketing to online UNLESS your audience existing only online.  (And they don't...so, integrated marketing across the appropriate channels is what you want to focus on.)

 

Lastly, regarding #1, I would suggest that you find a comfortable balance between your gut and the guts of others.  Testing is important...it helps you learn from your mistakes.  But the important point here is don't work in a vacuum and regular interaction with your audience, suppliers, and other key audiences will keep your perspective broad and fresh so you can make better decisions.

 

So, what do you think about this list?  Missing anything?  Anything on here that shouldn't be?

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Forget Perfection: 3 Ways to Embrace the Entrepreneurial Struggle

Forget Perfection: 3 Ways to Embrace the Entrepreneurial Struggle | marketing tips | Scoop.it
Nothing frustrates me more than chasing after some elusive moment when my business will run smoothly. So I don't.

 

Note from Pat: I realize that, thanks to outside factors like the economy, government/legal, technology, perfection is constantly evolving and moving.  But pursuing perfection gives me something to constantly reach for -- and that certainly drives innovation and improvements.

 

What do you think?

 

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50 Lessons I've Learned as an Entrepreneur

Editor's note: Appsolute Genius founder and CEO Brian Cauble recently began posting a daily list on Facebook of five lessons he's learned since launching his Alabama-based mobile-app development studio in 2009.
mcgrawmarketing's insight:

I seldom share an article without adding some comments (which, I hope, add some value).  But this one speaks for itself...take the time and let me know if there are any lessons you would add or delete.

 

BTW, my top 5 are #6, 10, 21, 23 and 39.

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Lessons Learned: A new field guide for entrepreneurs of all stripes

"Entrepreneurs carry market segments around in the back of their minds, relying on gut-feel to determine whether customers they are seeing are the “right” customers. The problem is when you’re chasing revenue; any and all customers will seem like the right customer."

Note from Pat: Though the post is a pitch for an upcoming book - which I haven't read and can't endorse - the excerpts from that book made me sit up and take notice.

 

Also, when it comes to innovation - have a plan that requires you to test with customers before rolling it out.  Listen - it's wonderful you came up with the original concept all on your own.  Now let the market help you grow. 

 

That 2-Year Plan that includes all the stuff you couldn't get into Version 1 is a starting point for TESTING.

 

Don't fool yourself and think, even for a moment, that that list is going to be close to what the market wants, needs, expects over time.  You wrote the list 2 years ago with a good understanding of the market - but blindly following the list without testing before incurring the cost to build and roll out is RISKY.

 

 

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