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The Key to a Winning Sales Message

The Key to a Winning Sales Message | marketing tips | Scoop.it
Sales messages must show, rather than tell, why customers should buy.
mcgrawmarketing's insight:

Note from Pat: Some fantastic Copywriting 101 examples here...what do you think about the $1 million savings copy?

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11 tips for writing better marketing emails

11 tips for writing better marketing emails | marketing tips | Scoop.it
Practical advice on getting the writing job done and done well...

Note from Pat:  I had a tarantula walk across my hand once too...but when I look at the blank paper, I think [a] what problem does my audience have,  [b] why is my proposed solution their best choice, and [c] what do I want the reader to do next.

 

Problem.  Solution. Offer/Desired next step.

 

It works every time...as long as you know your audience!

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"Features Tell, Benefits Sell" - A Marketing Guru Would Say, But Do They?

"Features Tell, Benefits Sell" - A Marketing Guru Would Say, But Do They? | marketing tips | Scoop.it
The language of benefits is not perfect for every product sold online, and it never was. Here are some examples where features bring better results.

Note from Pat: As I mentioned in the Comments for this post, Karol raises a great point.  Sometimes, your audience doesn't need benefits - but that takes a strong, deep understanding of your audience before making the commitment to write without benefits.  (And for his t-shirt example, try to think of a benefit.  Soft is a feature.  Well made is a feature.)

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5 Steps to Writing a Great Sales Letter

5 Steps to Writing a Great Sales Letter | marketing tips | Scoop.it

5 Steps to writing a great sales letter: Grab Attention, Create Interest, Create Desire and Give Details, Instruct How To Take Action. 

 

Note from Pat:  A good post about a lost/forgotten tool - but the letter works and, IMHO, can be much more effective than sweating over the subject line of another email.

 

The key to grabbing attention, of course, is relevancy.  Show you understand the readers needs, wants, challenges, threats...then offer a solution and clearly detail features/benefits and how to obtain the solution.

 

 

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Nailing the first impression: 4 email title tips | Deluxe Small Business Blog

Nailing the first impression: 4 email title tips | Deluxe Small Business Blog | marketing tips | Scoop.it

Note from Pat: The post shares 4 tips but it's #4 that we can all benefit from - including me.  (I hate writing subject lines!  For me, it's worse than a 140 charecter tweet.)

 

So check out the examples...they left me smacking my forehead and mumbling to myself.  So simple, yet...

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