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Three Economic Scenarios Marketers Should Plan for Now

Three Economic Scenarios Marketers Should Plan for Now | marketing tips | Scoop.it
No one knows what the economy will look like next year.

Note from Pat: First, let me start off with what I love about this article - this quote at the start.

 

"One easier-said-than-done constant in each of my recommendations: Don’t gut the time and money you spend on marketing; improve how you allocate it."

 

As for the rest of the article, I appreciate the theory at its core (one should always have an A, B and C scenario with appropriate plans.  But there does come a time when you have to ask yourself "Do I spend the time now and guess or wait until management tells me to make changes?"

 

Since your chances are 50-50 at guessing what the economy is going to do, my suggestion is take the time now to plan for what you know and, if necessary, invest some more time later on to respond to what's going on.  In the mean time, monitor the market, the economy, society, politics...so you can identify opportunities and/or challenges as they develop rather than after they have run you over.

 

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A 3-point plan for getting small business expenses under control

A 3-point plan for getting small business expenses under control | marketing tips | Scoop.it

Each small business will handle this discussion differently, of course. If PPC isn’t sending you business then it’s useless to increase your buy. If display ads are doing well, you might consider changing your creatives. And on and on. The point is that we never sat down and considered each of these marketing factors in the contexts of the others. I suspect many other small businesses have not, either.

Note from Pat: A great look  behind the scenes of a small business exploring ways to better manage costs and avoid further debt.

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