Google Casts a Big Shadow on Smaller Web Sites | marketing tips | Scoop.it
For Web sites that depend on their ranking in search results, Google’s secret — and frequently fluctuating — search algorithm can evoke a complex blend of admiration and fear.

Note from Pat: This is why I strongly recommend knowing your audience and actively pursuing qualified customers within that audience rather than relying on Google, it's algorithm and it's desire to drive paid search ad revenue.