I'm talking about why the hand-off from marketing leads to sales is awkward. I'm going to get right to it -when it comes to marketing passing leads to sales it's awkward.
|Scooped by mcgrawmarketing|
A good article covering the lack of processes...and the negative impact that has on the business. Face it...you need to sit down and deal with the details in order for everyone to have a clear understanding (and shared understanding) of how your business attracts leads, assigns leads, nurtures leads to first purchase, repeat purchase and loyalty.
I've been doing a lot of work with organizations on this very subject over the past 12-months. Mapping out processes, defining what needs to be done, by whom, when and how. It's hard work...not something that a lot of people enjoy but at the end of it, your business has a process to build upon and improve moving forward. (And I say "improve moving forward" because things change and your process will need to adapt...so it's work you will need to stay on top of every day moving forward.)
Does your business have written processes for attracting, capturing, nurturing, retaining customers? Are those processes part of the training of new employees? Are those processes monitored so that all employees are correctly implementing them? Is there a regular review process so that modifications can be made...and then incorporated into training and development?