Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.
BUT 91% of women say that advertisers don’t understand them.
Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.