Market 2 Women
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Market 2 Women
Women make or influence 85% of all purchasing decisions, and purchase over 50% of all products, including autos, computers, travel, games.
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Top 30 stats you need to know when marketing to women

Top 30 stats you need to know when marketing to women | Market 2 Women | Scoop.it

Women are earning, spending, and influencing spending at a greater rate than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.

 

Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional "male" products, including automobiles, home improvement products and consumer electronics.

 

BUT 91% of women say that advertisers don’t understand them.

 

Recognizing the power and influence of women needs to be a top priority for marketers if they are going to tap into the market’s full potential.

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A $836,000 home on a single salary – the reality of ‘pink mortgage’ living

A $836,000 home on a single salary – the reality of ‘pink mortgage’ living | Market 2 Women | Scoop.it
Single women are increasingly entering the real estate market alone
judycurtis's insight:
Single women wanting to buy their own home or investment property don’t need much of a pep talk these days. Some estimates indicate that at least 25 per cent of home buyers in Canada are women, and if they aren’t actively in the middle of buying now, they plan to purchase their first home within a couple of years. According to Canada Mortgage and Housing Corp., women are driving sales in the condo market, too. 
The trend "is not only continuing, it’s growing exponentially,” says Dianne Usher, senior vice-president at Royal LePage Real Estate Services Ltd., Johnston & Daniel Division, which covers a swath of central Toronto. She cites better paying jobs and lower mortgage rates for helping to create the boom. Whether they’re young, single and no longer want to rent, or require a new home after a divorce, women tend to be more cautious and analytical when jumping into the real estate market than single men are, Ms. Usher explains.
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The World is Designed for Men — HH Design — Medium

The World is Designed for Men - HH Design - Medium
how bias is built into our daily lives
judycurtis's insight:
What would the world be like if women designed it?
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Five “Don’ts” for Introducing a Female Speaker (And Why This Matters) | Duck of Minerva

Five “Don’ts” for Introducing a Female Speaker (And Why This Matters) | Duck of Minerva | Market 2 Women | Scoop.it
judycurtis's insight:
Not introducing female scholars as if they were either slightly suspicious anomalies or much appreciated diversions to lighten the mood and improve the decor is crucial because it is one among few steps on an otherwise extraordinarily difficult path to gender equality that is easy to take.
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International Women's Day 2016

International Women's Day 2016 | Market 2 Women | Scoop.it
The 2016 theme for International Women’s Day is “Planet 50-50 by 2030: Step It Up for Gender Equality”. The United Nations observance on 8 March will reflect on ways and means to accelerate the 2030 Agenda, building momentum for the effective implementation of the new Sustainable Development Goals, new commitments under UN Women’s Step It Up initiative, and other existing commitments on gender equality, women’s empowerment and women’s human rights.
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Mossberg: Who Owns the Dashboard? Apple and Google Should.

Mossberg: Who Owns the Dashboard? Apple and Google Should. | Market 2 Women | Scoop.it
Consumers deserve to use the experience they already know.
judycurtis's insight:

Walt Mossberg makes the case for Apple and Google to take care of the car cabin (habitacle -  say the French) user interface. He says the biggest advantage of Apple CarPlay and Android Auto is that we already know them...

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Travelzoo adds Beatrice Tarka and Caroline Tsay to its Board as Independent Directors

Travelzoo adds Beatrice Tarka and Caroline Tsay to its Board as Independent Directors | Market 2 Women | Scoop.it
– USA, NY – Travelzoo (NASDAQ:TZOO), a global Internet media company, expands the international and product development experience of its board with the appointment of two new independent directors. Ms. Caroline Tsay, vice president & general manager of the HP … Continue reading →
judycurtis's insight:

Travelzoo (NASDAQ:TZOO) has appointed two pioneering eCommerce and consumer search technology executives from the San Francisco Bay area to its board of directors. Both Beatrice Tarka, CEO and co-founder of Mobissimo, the travel search engine; and Caroline Tsay, of Hewlett Packard Software Online Business, bring years of international business expertise, strong product development experience, and entrepreneurship to the Internet media company. 

 

Travelzoo has more than 27 million members in North America, Europe, and Asia Pacific. With 26 offices worldwide, Travelzoo publishes deals from more than 2,000 travel and entertainment companies. Travelzoo's deal experts review offers to find and recommend the best deals. Holger Bartel is the company's executive chairman.  

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Women Three Times as Likely to Use Pinterest - eMarketer

Women Three Times as Likely to Use Pinterest - eMarketer | Market 2 Women | Scoop.it
Pinterest quickly attracted a substantial audience of committed users, and marketers are more interested in it than ever with the promise of social commerce on the horizon. But women are still the site's main audience, with male internet users in the US avoiding the network en masse.
judycurtis's insight:

Based on April 2015 polling from the Pew Research Center, 44% of female internet users in the U.S. are also users of Pinterest. But among male internet users, that share drops to just 16%.

No other demographic characteristic had such a major effect on Pinterest usage.

 

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#Distractinglysexy Tweets Are Female Scientists' Retort To 'Disappointing' Comments

#Distractinglysexy Tweets Are Female Scientists' Retort To 'Disappointing' Comments | Market 2 Women | Scoop.it
As a barrage of tweets shows, the outrage felt by many women who work in science is neither silent nor unfunny.
judycurtis's insight:

Encore un qui sait parler aux femmes, tiens #timhunt

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Making Computer Science More Inviting: A Look at What Works

Making Computer Science More Inviting: A Look at What Works | Market 2 Women | Scoop.it
A new prize aims to recognize colleges that succeed in attracting women into information technology, a field where they remain underrepresented.
judycurtis's insight:

Colleges such as University of Washington, Harvey Mudd are making computing accessible to a broader range of people -- aiming to attract students, and particularly girls, to the subject even before college.

Workshops, field trips, introductory courses -- and small group sessions to connect software programming to real-world applications -- these are programs that work, to inspire women to take up this field.

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One Woman's Unorthodox Journey To Building A $100 Million Tech Startup

One Woman's Unorthodox Journey To Building A $100 Million Tech Startup | Market 2 Women | Scoop.it
Joanna Weidenmiller has been breaking barriers for years. Now she's at the helm of Silicon Valley's first company to go public on the ASX.
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STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women - PRNewser

STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women - PRNewser | Market 2 Women | Scoop.it
STUDY: Cause Marketing Creates Brand Loyalty Among Millennial Women
judycurtis's insight:

A new study from AOL-- titled "Beyond the Selfie"-- debunks some stereotypes we may hold about young women. 

 

According to Patrick Coffee in PR Newser, an important number didn't make its way into the infographic : 54% of Millennial women switched brands because it supported a cause they care about.


From the study, Millennials seem to care about women's issues more than the Gen X and "Boomer" generations.

 


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Women buying pricier cars

Women buying pricier cars | Market 2 Women | Scoop.it

USA Today published an article from Cars.com saying that women car buyers are going plush now that the economy is stronger

judycurtis's insight:
Women are spending more on new carsThey aren't necessarily buying more cars, just nicer onesIt reflects an economy in which men have higher unemployment rates
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Helping dealerships become more successful with women managers and buyers

Helping dealerships become more successful with women managers and buyers | Market 2 Women | Scoop.it

By Alysha Webb, Editor and Publisher 

Customer loyalty is something every dealership desires, and what the most successful dealerships inspire. General Motors has found that women customers are more loyal than their male counterparts.

judycurtis's insight:
Women now make up 5.5 percent of GM’s dealership managers, up from 2.5 percent in 2001. Investing in women as employees “will pay huge dividends,” says Celeste Briggs, of GM's Women's Retail Network.  For example, besides making female customer feel more welcome, having more women employees benefits dealers through lower employee turnover, something all dealers seek. GM has training videos on marketing to women. Besides having more women working in the dealership, another way to make women feel welcome is to not waste their time, says Briggs. “Whoever walks through that door is golden,” she says. “You need to give them an above average retail experience.”
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Report: Women Car Buyers and the Top Automotive 10 Brands | Women Drivers

Report: Women Car Buyers and the Top Automotive 10 Brands | Women Drivers | Market 2 Women | Scoop.it
What happens when a sales advisor assumes that a woman is not ready to buy? Bad news. https://t.co/2eifilVFaJ
judycurtis's insight:
What happens when a sales advisor assumes that a woman shopping alone is not ready to buy? Over 52.5% of Ford buyers in this U.S. report purchased their vehicle alone. Making the assumption those buyers were coming back with someone else, or even mentioning something to that effect, might send them off to another dealer down the street. 45% of women report buying a car alone (U.S.)
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Former Citigroup CFO Sallie Krawcheck launches Ellevest, a digital investment platform for women

Former Citigroup CFO Sallie Krawcheck launches Ellevest, a digital investment platform for women | Market 2 Women | Scoop.it

Former Citigroup CFO Sallie Krawcheck launched her anticipated new startup, a digital investment platform for women called Ellevest.

judycurtis's insight:
Sallie Krawcheck has launched Ellevest after spending hundreds of hours with women to better understand their investment goals, realizing that women want to invest money to start businesses, buy homes and retire well. And they don’t need education on how to handle money, or dumbed-down information. Ellevest focuses on what women face when it comes to investing that men do not, explains Krawcheck. “This isn’t ‘for women,’ ‘pink it and shrink it,’ ‘make it smaller,'” she says. “We’re going to forecast out your life so that you can achieve your goals. And then we’ll put a bespoke investment portfolio against each goal to help her achieve them.” And, Krawchek adds, “If you’re going to plan — no one else does this — you have to use powerful technology, powerful finance, in order to take into account her unique circumstances.”
 
Women, for example, need a platform that takes into account not only her earnings, but also her salary arc — which is different from men’s. It needs to account for the fact that women live longer than men, on average, when planning for retirement. 

It needs to understand the salary differentials between a woman’s pay and her male counterpart’s pay and how that impacts her strategies. And it also will take into account those decisions that women tend to make more often than men — like taking a couple of years off from a career to raise children, for instance. 

“Nobody is having that conversation,” says Krawcheck, of this career break. “But obviously, as a woman, that can keep you from achieving your goals.”
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Single ladies have increasing impact in a culture that still dismisses them | Jessica Valenti

Single ladies have increasing impact in a culture that still dismisses them | Jessica Valenti | Market 2 Women | Scoop.it
Just this week, a new bill in Illinois was proposed that would ban a mother from receiving state aid unless a father is named on her child’s birth certificate. If the mother cannot or doesn’t want to name the father, “either a father must be conclusively established by DNA evidence or, within 30 days after birth, another family member who will financially provide for the child must be named.” Ohio tried something similar in 2009, when a Republican legislator tried to pass a bill that wouldn’t allow a woman to obtain an abortion unless she could name and notify the father of the fetus. (It was the second time Rep John Adams tried this kind of legislation; luckily it went nowhere.)

It seems we’re not very interested in single women unless we’re finding new ways to police their reproductive rights and life decisions. We’re upset that they’re not married, even more so if they dare undertake parenthood without a man. We’re obsessed with their sexual exploits but diminish their political power with cutesy labels like “Sex and the City voters” or “Beyoncé voters”.

According to a new book, however, those who dismiss unmarried women – or aim to punish them like the Illinois bill does – do so at their own peril. Rebecca Traister’s All the Single Ladies: Unmarried Women and the Rise of An Independent Nation, out next week, documents not only how the increase of single women is shifting American politics and culture right now, but how unmarried women have always been a central part of our country’s development. And at a moment when single women as a voting bloc are more important than ever before, it would do well for those who disdain single women as a demographic to pay closer attention.

Advertisement
judycurtis's insight:

Unmarried women have changed the way we think about politics, culture and marriage, and now the fate of the country could come down to how they vote.


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#startup: être entrepreneur, c’est être humble | L'Atelier : Accelerating Business

Marylène Delbourg-Delphis, serial entrepreneuse, revient sur son expérience dans la baie de San Francisco.

judycurtis's insight:

It's a pleasure to read this. I like the part where Marylène Delbourg-Delphis talks about the power of brand evangelism. (She is truly one of the most inspiring women and entrepreneurs, I must add). To paraphrase her interview in l'Atelier, it's the passion and understanding that come from someone who uses a product -- be it technology, or anything else -- that communicate best and with lasting impact. It's irresistible.

 

Listen to your users! This is key when creating products and marketing to women...

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Why diversity matters | McKinsey & Company

Why diversity matters | McKinsey & Company | Market 2 Women | Scoop.it
New research makes it increasingly clear that companies with more diverse workforces perform better financially. A McKinsey & Company article.
judycurtis's insight:

We live in a deeply connected and global world. It should come as no surprise that more diverse companies and institutions are achieving better performance. Most organizations, including McKinsey, must do more to take full advantage of the opportunity that diverse leadership teams represent. That’s particularly true for their talent pipelines: attracting, developing, mentoring, sponsoring, and retaining the next generations of global leaders at all levels of organizations. Given the higher returns that diversity is expected to bring, we believe it is better to invest now, since winners will pull further ahead and laggards will fall further behind.

 
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Even Early Focus Groups Hated Clippy

Even Early Focus Groups Hated Clippy | Market 2 Women | Scoop.it
Women in early focus groups said the animated paper clip was leering at them. Microsoft moved forward with the feature anyway.
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Learning from women's critical engagement with unfamiliar technologies - Delirium Waltz

Learning from women's critical engagement with unfamiliar technologies - Delirium Waltz | Market 2 Women | Scoop.it
I suspect that sexism in tech fields and the "digital nativity" myth work together to discourage undergraduate, feminine-identifying, non-techie women from seeing themselves as competent computer users.
judycurtis's insight:

Rachael Sullivan on gender, technology, pedagogy -- a great read.

Note that Rachael works on user interface design and is teaching technology.

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What Silicon Valley Thinks of Women

What Silicon Valley Thinks of Women | Market 2 Women | Scoop.it
The sexism in Silicon Valley is sordid and systemic. It’s going to take a revolution to bring it down—or a woman’s touch.
judycurtis's insight:

Excellent article!

The bottom line is this:

VCs are not funding women. According to a study by Babson College, only 2.7 percent of the 6,517 companies that received venture funding from 2011 to 2013 had women CEOs. Meanwhile, the Kauffman report found that female-run startups produce a 31 percent higher return on investment than startups run by men.

One problem with the male-dominated system is that top partners have almost never been exposed to women as professional peers. Their interaction with women is limited to their wives and daughters, and maybe executive assistants.

 

Male VCs who don’t have female professional peers are especially difficult to pitch on products that serve a female market. “Dozens of times, women have come and told me, I pitched to a firm and what do I hear over and over, ‘Oh, I will go home and ask my wife about it,’” says Trish Costello, an entrepreneur and founder of Portfolia, a venture capital investment platform designed for women. She is also CEO emeritus and co-founder of the Palo Alto–based Kauffman Fellows, a global training institute for venture capitalists.

 

A prominent venture capital investor from one of California’s top firms, who asked not to be identified because he didn’t want his firm “singled out,” called the absence of female partners “embarrassing” but said it’s directly related to the smaller percentages of women graduating from the engineering schools. “There is no question that diversity of opinion adds to the acumen of the group,” he said. “One of the most passionate business reasons we have to expand the investment to include a handful of women is that they are often not represented in the partnership dynamic around the table on Monday when we are discussing investment ideas.”

 

But the investor insisted that potential, not gender, was the key to which ideas, of the 10,000 that get pitched to his firm annually, end up being among the 12 that get financed. He added that of those pitches, 20 percent come from female entrepreneurs—which he said tracks with the percentage of women in engineering programs. The investor sits on the boards of two women-run firms that his company financed, and both female CEOs find the focus on their gender “patronizing.”

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Kickstarter Closes the 'Funding Gap' for Women

Kickstarter Closes the 'Funding Gap' for Women | Market 2 Women | Scoop.it
Women tend to launch businesses with less financing than men and have more difficulty raising funding. But early data suggest that women are outperforming men in raising money via crowdfunding sites, such as Kickstarter and Indiegogo.
judycurtis's insight:

Overall, women are 13% more likely than men to meet their Kickstarter goals, even after controlling for project type, amount being raised and other factors, according to the analysis, which examined 1,250 projects in five categories that sought at least $5,000 between 2010 and 2012.

 
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Flowchart: How not to design a "woman’s" tech product

Flowchart: How not to design a "woman’s" tech product | Market 2 Women | Scoop.it
Three traps to avoid so you don't make a stereotypical, sexist product.
judycurtis's insight:

Ars Technica highlights the design problems of tech products that target women -- here are the top three flaws:

- Looks like a woman's product (think "pink")

- It's marketed to women only

- It works like a woman's product -- dumbed down

 

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Trip Hawkins: Women have taken over tech purchasing, and video games are next

Trip Hawkins: Women have taken over tech purchasing, and video games are next | Market 2 Women | Scoop.it
Women are now the primary purchasers of electronics for their families, and that's something brand advertisers have yet to exploit.
judycurtis's insight:

Serial video game executive Trip Hawkins has his eye on a new market: women.

“For the first time in history, women have taken over technology-buying for their families,” Hawkins said on a panel discussion about mobile advertising at GamesBeat 2013, VentureBeat’s annual game industry conference.

This development is only a couple of years old, said Hawkins, who founded gaming giant Electronic Arts and Digital Chocolate and who now runs London-based studio If You Can. Traditionally, manufacturers segmented home appliances into two categories: “white goods” for the kitchen and laundry room, such as dishwashers and blenders (bought by women) and “black goods” for the living room and den, such as video game consoles and TVs (bought by men). But that’s changed, starting with the advent of the iPhone and iPad, Hawkins said. Now moms are the primary purchasers of electronics for their families, and they’re also the ones who manage their families’ media. (Women also spend more than men on virtual goods in games.)

“This is a really big social-cultural change, and it’s going to open up dozens of new markets — both for the women and for their kids,” Hawkins said.

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