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Story Telling - Part of Your Brand

Story Telling - Part of Your Brand | Marketing and Branding | Scoop.it
Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were ...
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TED Talk Takeaways: 8 Ways to Hook Your Audience

TED Talk Takeaways: 8 Ways to Hook Your Audience | Marketing and Branding | Scoop.it
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10 very cool examples of experiential marketing

10 very cool examples of experiential marketing | Marketing and Branding | Scoop.it
Experiential marketing, what is it good for?
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Pinterest contrata a directivo de desodorantes Axe para aumentar su popularidad entre hombres

Pinterest contrata a directivo de desodorantes Axe para aumentar su popularidad entre hombres | Marketing and Branding | Scoop.it
David Rubin, vicepresidente de marketing de la multinacional Unilever durante los últimos 15 años y parte esencial del equipo humano que desde hace 8
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The Big Brand Theory: Cosmopolitan | Social Media Today

The Big Brand Theory: Cosmopolitan | Social Media Today | Marketing and Branding | Scoop.it
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Cómo hacer una newsletter

Cómo hacer una newsletter | Marketing and Branding | Scoop.it
Os contamos paso a paso como hacer una newsletter utilizando técnicas y metodología de marketing, porque se trata de un soporte comunicacional muy potente.
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Five lessons from John Lewis’ mobile commerce strategy

Five lessons from John Lewis’ mobile commerce strategy | Marketing and Branding | Scoop.it
At the start of the year, retailer John Lewis announced some impressive year on year sales figures, along with the revelation that more than three quarters of its site traffic on Christmas Day came from mobile devices.
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Ventajas de Slideshare si eres empresa | Alice in Social Media Land

Ventajas de Slideshare si eres empresa | Alice in Social Media Land | Marketing and Branding | Scoop.it
La semana pasada os hablaba de las ventajas de usar Slideshare en la búsqueda de empleo y os prometí que esta semana hablaríamos sobre Slideshare para empresas, así que, vamos a ello. Son muchas la...
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Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic

Pinterest Expert Shares 15 Guaranteed Ways to Create Pinterest Marketing Magic | Marketing and Branding | Scoop.it
How many of these 15 power tips for creating Pinterest marketing magic do you know? When it comes to social media marketing, some marketers & entrepreneurs think that Pinterest is only about wome…
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¿Es posible conocer el compromiso real de los clientes con la marca?

¿Es posible conocer el compromiso real de los clientes con la marca? | Marketing and Branding | Scoop.it
Determinar el sentimiento que se desprende de las interacciones en torno a la marca en los Social Media resulta una tarea cuanto menos tediosa.
Tal como refleja el informe de Synapsify, el 89% de los responsables de esta labor reconoce que todavía no...
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4 Formas de integrar email marketing y redes sociales - Hablando en corto | El blog de María Lázaro

4 Formas de integrar email marketing y redes sociales - Hablando en corto | El blog de María Lázaro | Marketing and Branding | Scoop.it
¿Cómo combinar email marketing y redes sociales para mejorar la eficacia en la comunicación con el cliente e incrementar el retorno de las acciones? Aquí tienes cuatro tácticas para lograrlo.
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14 razones para usar Pinterest en tu marketing de contenido

14 razones para usar Pinterest en tu marketing de contenido | Marketing and Branding | Scoop.it
14 datos que te convencerán de la necesidad de llevar tu marca a Pinterest ¡Conócelos ya!
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Reflections on a Week at Cannes Lions: International Festival of Creativity

Reflections on a Week at Cannes Lions: International Festival of Creativity | Marketing and Branding | Scoop.it
Our team at Hootsuite came back from the Cannes Lions Festival with all kinds of lessons about creative uses of social and the importance of storytelling
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A great business is like a black and white picture

A great business is like a black and white picture | Marketing and Branding | Scoop.it

The photo above is three years old. I took it during one of my trips to Toulouse, my home town. I love the black and white format. It does not just embody timelessness and elegance. It also allows a photographer to share their personal vision of the world in a simple way.

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Virgin Media: the paragon of brand storytelling?

Virgin Media: the paragon of brand storytelling? | Marketing and Branding | Scoop.it
The top 10 list of storytelling brands in the UK usually includes Apple, Cadbury, IKEA and Walkers.
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Designing Your Own Personal Logo for Presentations

Designing Your Own Personal Logo for Presentations | Marketing and Branding | Scoop.it
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Ser uno más, es ser uno menos. - Branzai | Branding y Marcas

Ser uno más, es ser uno menos. - Branzai | Branding y Marcas | Marketing and Branding | Scoop.it

 

Alicia Rodriguez Ruiz's insight:

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Amazing Facts and Statistics about Visual Web [Infographic]

Amazing Facts and Statistics about Visual Web [Infographic] | Marketing and Branding | Scoop.it
Amazing Facts and Statistics about Visual Web
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Do your customers have an emotional connection to your brand?

Do your customers have an emotional connection to your brand? | Marketing and Branding | Scoop.it
Creating an emotional connection to your brand is the way that you turn customers into raving fans that beat down doors to buy your latest offering
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The Human Factor in Content Marketing [Infographic]

The Human Factor in Content Marketing [Infographic] | Marketing and Branding | Scoop.it
The Human Factor in Content Marketing
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LinkedIn Buys Newsle. Is LinkedIn CRM a Possibility?

LinkedIn Buys Newsle. Is LinkedIn CRM a Possibility? | Marketing and Branding | Scoop.it
LinkedIn has bought Newsle. The service lets you import your contacts from both LinkedIn and Facebook and then scan for mentions of people in your network on the Web.
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El negocio de sentarse en primera fila

El negocio de sentarse en primera fila | Marketing and Branding | Scoop.it
La presencia de caras conocidas en los desfiles se confirma como una herramienta de marketing muy rentable para marcas y celebridades
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Using Customer Analytics To Improve Corporate Performance

Using Customer Analytics To Improve Corporate Performance | Marketing and Branding | Scoop.it
Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. The challenge is to translate the massive amounts of captured customer data into strategically relevant, insightful and immediately useful action.  Too often [...]
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¿Cómo hacer que la empresa familiar salga al exterior?

¿Cómo hacer que la empresa familiar salga al exterior? | Marketing and Branding | Scoop.it
El concepto de internacionalización dentro de la empresa familiar se percibe con connotaciones de riesgo e incertidumbre. La estrategia inte
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Consejos para montar una tienda online | BBVA Innovation Center

Rafael Galán, redactor de la revista emprendedores, nos ofrece en el BBVA Innovation Center unos consejos, a través de sus conocimientos y experiencia, sobre la creación de negocios y tiendas online. La creación de un e-commerce tiene unos costes mucho menores que una tienda física, pero existen unas reglas a tener en cuenta para no morir en el intento. Aquí tienes los pasos a seguir y las claves para no meter la pata.  
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Inbound Marketing [Infographic]

Inbound Marketing [Infographic] | Marketing and Branding | Scoop.it
Inbound Marketing
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