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Story Telling - Part of Your Brand

Story Telling - Part of Your Brand | Marketing and Branding | Scoop.it
Today, most startup businesses as well as established companies are mastering, to some degree, the art of creating their own brands. Although a few years ago, companies of all types and sizes were ...
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THE EDITOR

Nobody knows what we do... so, a homage to every editor out there in those dark rooms creating art with moving images. http://insidetheedit.com Direction, Design,…
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Slideshare: ¿Qué persiguen los Wearables? | Alice in Social Media Land

Descubriendo nuevos nichos de mercado para el mundo de los wearables y aplicándolo a campañas de Marketing.
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5 Pinterest Marketing Tactics That Produce Big Results

5 Pinterest Marketing Tactics That Produce Big Results | Marketing and Branding | Scoop.it
Here’s how to use Pinterest marketing to get out of this world results… while promoting a product, a service, an experience, a book or just… yourself!
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“Te regalo un eBook para que te suscribas” como Estrategia de Marketing

“Te regalo un eBook para que te suscribas” como Estrategia de Marketing | Marketing and Branding | Scoop.it
Cuando nos sentamos a analizar qué es lo que demandan nuestras audiencias todos pensamos de inmediato en las siguientes claves: algo que necesiten o les sea útil, algo que les guste o sea divertido...
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McDonald's tienen un problema: no entiende ni a los millennials ni a los niños

McDonald's tienen un problema: no entiende ni a los millennials ni a los niños | Marketing and Branding | Scoop.it
McDonald's tiene un problema. Y un problema de los gordos: la compañía no está consiguiendo hacer una buena transición...
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My Relationship with JetBlue and what it Taught Me about Life, Love a…

I took Dr. Jerry Kane's ISYS6621: Social Media for Managers course at Boston College back in the Spring of 2013. One of the assignments for the course is to g…
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¿Cómo crear engagement? Caso KLM | luisMARAM

¿Cómo crear engagement? Caso KLM | luisMARAM | Marketing and Branding | Scoop.it
Una ejecución simplísima de una línea aérea, conectando gente al otro lado del mundo y generando conexiones ¡Mira el video!
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Avoid the Mute Button: DOs and DON’Ts of self-promotion on social media

Avoid the Mute Button: DOs and DON’Ts of self-promotion on social media | Marketing and Branding | Scoop.it
Many users employ their personal social media accounts for self-promotion, but how much brand promotion can businesses get away with on social media?
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Finding Your Niche Market For Lead Generation - exploreB2B

Finding Your Niche Market For Lead Generation - exploreB2B | Marketing and Branding | Scoop.it
Identifying a market to do business in can be hard, but identifying a specific market segment to enter can be doubly so. Still, being able to find your niche market can be a rewarding ...
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24 puntos sobre el reglamento del Marketing 2.0 o Marketing Digital.

24 puntos sobre el reglamento del Marketing 2.0 o Marketing Digital. | Marketing and Branding | Scoop.it
24 puntos sobre el reglamento del Marketing 2.0 o Marketing Digital. los clientes toman decisiones apoyándose en redes de confianza para formar opiniones
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Edita Olaizola: Algo más de cancamusa

Edita Olaizola: Algo más de cancamusa | Marketing and Branding | Scoop.it
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Selling Creative Ideas: Make them Feel it.

Selling Creative Ideas: Make them Feel it. | Marketing and Branding | Scoop.it
I was asked yesterday if I was in sales. “Honey, I said, We’re all in sales.” We spend most of our personal and professional lives, “selling”.  We sell our ideas, our self-worth, our right ...
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Customer Testimonials: How to Put Your Customers to Work for You

Customer Testimonials: How to Put Your Customers to Work for You | Marketing and Branding | Scoop.it
According to a survey sponsored by Zendesk, 90% of 1,046 participants said that positive online reviews (testimonials) did influence their buying decisions.
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4 Brands That Have Cracked the Social Commerce Code

4 Brands That Have Cracked the Social Commerce Code | Marketing and Branding | Scoop.it
Social commerce has become "the" buzzword. Facebook testing its ‘Buy’ button and Twitter is doing the same. Social platforms are serious about e-commerce.
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Los 4 pilares del visual storytelling para construir una marca con magia

Los 4 pilares del visual storytelling para construir una marca con magia | Marketing and Branding | Scoop.it
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Santander: La hora de la Marca | Branzai | Branding y Marcas

Santander: La hora de la Marca | Branzai | Branding y Marcas | Marketing and Branding | Scoop.it
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Apple's Live Event: In Pictures

Learn about the gear Apple announced today: Apple Watch, iPhone upgrades, and more. http://lnkd.in/applewatch
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Content Marketing: Thinking in Stories [Infographic]

Content Marketing: Thinking in Stories [Infographic] | Marketing and Branding | Scoop.it
Content Marketing: Thinking in Stories
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Experience the power of a bookbook™ - YouTube

At only 8mm thin, and weighing in at less than 400g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas. Join the revolution...
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Los influenciadores en Redes Sociales ¿la clave del Marketing?

Los influenciadores en Redes Sociales ¿la clave del Marketing? | Marketing and Branding | Scoop.it
Los influenciadores en Redes Sociales son el factor clave para el éxito de tu estrategia de marketing. Descubre cómo encontrar a los mejores influencers.
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The 1 Personal Branding Rule Everyone Should Know

The 1 Personal Branding Rule Everyone Should Know | Marketing and Branding | Scoop.it
Ignore this rule and you're constantly on the edge of screwing up your career.
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Wereables y Marcas: Nuevas Fronteras | Branzai | Branding y Marcas

Wereables y Marcas: Nuevas Fronteras | Branzai | Branding y Marcas | Marketing and Branding | Scoop.it
Alicia Rodriguez Ruiz's insight:

En un post del pasado mes de Enero os hablaba de Wearables y de su pelea por demostrar que podían ir de la mano del diseño. Ahora tenemos un ejemplo claro de cómo ésta tendencia está despabilándose y apostando por un mercado que puede ser un filón. Os dejo el enlace al artículo titulado "¿Qué persiguen los wearables?"

http://goo.gl/5n1uIy

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El Empleado como Valor de Marca | Branzai | Branding y Marcas

El Empleado como Valor de Marca | Branzai | Branding y Marcas | Marketing and Branding | Scoop.it

El capital humano como activo de valor en tu marca

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¿Ha conseguido Ryanair transformar su reputación para convertirse en una compañía simpática?

¿Ha conseguido Ryanair transformar su reputación para convertirse en una compañía simpática? | Marketing and Branding | Scoop.it
Michael O'Leary busca asistente. El consejero delegado de Ryanair necesita a un asistente de dirección que se encargue de gestionar muchísimas cosas de gran importancia (como impuestos o inversiones) y también de realizar tareas especiales, lo que le ha permitido...
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"Tomorrow's Ecommerce" - A Haiku Deck by Martin Smith

"Tomorrow's Ecommerce" - A Haiku Deck by Martin Smith | Marketing and Branding | Scoop.it
Created with Haiku Deck, free presentation software that’s simple, beautiful, and fun.
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