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Rescooped by Sanjay from BI-DW & Predictive Analytics
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Crack the Customer Code With Real-Time Segmentation and Predictive Analytics

Crack the Customer Code With Real-Time Segmentation and Predictive Analytics | marketing | Scoop.it
Segmentation - Yes, buyers leave breadcrumbs behind them, in the form of data, with every online click or in-store interaction. But mountains of data don't solve a core problem: How do you ...

Via Charles Gerth
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Profile, Predict and Personalize to Profit... mantra for modern retailing...

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Customer Analytics Roadmap - Customer Acquisition

http://www.brainshark.com/angoss/RoadmapCustomerAcquisition - Module 2 of 8 in the Customer Analytics Series. This module focuses on the second step in the C...
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