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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ | Marketing 1, 2, 3's | Scoop.it
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...

Via David Blundell
XDS Marketing's insight:

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that  trust!

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Merja Saarela's curator insight, July 22, 2014 6:18 AM

Sosiaaliseen mediaa kirjoitettavat tekstikommentit ovat aina lyhyitä. Itselleni ainakin tämän oppiminen vaatii tekemistä. Pitkät lauseet ja ajatuksiin johdattelut ovat ainakin itselleni tavanomaisempia kirjoittamisen tapoja. Oheisessa jutussa ja sen linkeissä on hyviä konkreettisia vinkkejä, joilla voi kehittää omaa sosiaaliseen mediaan kirjoittamista. Ja näiden vinkkien jälkeen sanojen muuttaminen teoiksi onkin se seuraava haaste! :)

Corie Brown's curator insight, July 23, 2014 8:10 AM

Great advice for crafting effective bios on social media platforms...

Kathy Shelburne's curator insight, July 23, 2014 11:04 AM

Make your bio unique and avoid those overused words and phrases. Focus on what you've done not what you are capable of doing! Be funny and memorable.

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Who Owns your Social Media, an Infographic

Who Owns your Social Media, an Infographic | Marketing 1, 2, 3's | Scoop.it
Social Media Who Owns your Social Media, an Infographic People rarely think twice about using social networking sites Google Plus platform, YouTube Google
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Social Media Marketing Campaigns: Visual Planning

Social Media Marketing Campaigns: Visual Planning | Marketing 1, 2, 3's | Scoop.it
Do you remember when you first started thinking about how important social media marketing is? People’s minds work in different ways, but it’s likely that ...
XDS Marketing's insight:

Executing on all Marketing Strategy components and integrating them into an effecting tracking system is what allows today's CMO's to fully understand the ROI of Marketing.  

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How to Respond to Every Social Media Inquiry in an Average of 19 Minutes | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to Respond to Every Social Media Inquiry in an Average of 19 Minutes | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Marketing 1, 2, 3's | Scoop.it
Dan Gingiss, Director of Digital Customer Experience & Social Media at Discover, joins the Social Pros Podcast this week to discuss what it's like to lead the way in social customer service, how his social team forms partnerships with other businesses, and how their content strategy has changed over the years.
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How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+

How to Write a Professional Bio for Twitter, LinkedIn, Facebook & Google+ | Marketing 1, 2, 3's | Scoop.it
In this post, we'll go over the universal principles of a great social media bio -- regardless of the network. We'll also take a look at the big social media networks -- Twitter, Facebook, LinkedIn and Google+ -- and discover how to make the most of ...

Via David Blundell
XDS Marketing's insight:

In this new age of social media, how you display your character on your social channels will have a lot to do with how people trust you and want to engage... Showing true identity is essential to creating that  trust!

more...
Merja Saarela's curator insight, July 22, 2014 6:18 AM

Sosiaaliseen mediaa kirjoitettavat tekstikommentit ovat aina lyhyitä. Itselleni ainakin tämän oppiminen vaatii tekemistä. Pitkät lauseet ja ajatuksiin johdattelut ovat ainakin itselleni tavanomaisempia kirjoittamisen tapoja. Oheisessa jutussa ja sen linkeissä on hyviä konkreettisia vinkkejä, joilla voi kehittää omaa sosiaaliseen mediaan kirjoittamista. Ja näiden vinkkien jälkeen sanojen muuttaminen teoiksi onkin se seuraava haaste! :)

Corie Brown's curator insight, July 23, 2014 8:10 AM

Great advice for crafting effective bios on social media platforms...

Kathy Shelburne's curator insight, July 23, 2014 11:04 AM

Make your bio unique and avoid those overused words and phrases. Focus on what you've done not what you are capable of doing! Be funny and memorable.

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Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content?

Does Good Content Help Bad SEO More Than Good SEO Helps Bad Content? | Marketing 1, 2, 3's | Scoop.it

Content Marketing vs. SEO - which is more important? How much does success in one area make up for problems in the other?


Via Kamal Bennani
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Martina Patone's curator insight, July 29, 2014 7:54 AM

content marketing

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

Forrester thinks Content Marketing Isn’t Working – They’re Half Right | Marketing 1, 2, 3's | Scoop.it
Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“Marketers Still Struggling to Get Results from Content Marketing“) about what she perceives as a genera…
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Branding 101: We Respond Emotionally To Numbers

Branding 101: We Respond Emotionally To Numbers | Marketing 1, 2, 3's | Scoop.it
The numbers 10 and 11 make us feel very different things.
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Why Location Is (Still) Everything

Why Location Is (Still) Everything | Marketing 1, 2, 3's | Scoop.it
In his forthcoming book, Wharton professor David Bell reveals how location still matters in surprising ways, even in the supposedly flat world of e-commerce.
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Don’t Forget to Invest in Content (Not Just “Content Marketing”)

Don’t Forget to Invest in Content (Not Just “Content Marketing”) | Marketing 1, 2, 3's | Scoop.it
Don't let excitement for content marketing blind you to other uses for content, like brand building, increasing conversions and setting up a proper framework.
XDS Marketing's insight:

"Good content does more than simply inform; it educates and sells" - This is very true, establishing that emotional connection is what makes you instantly recognizable from your competitors.

 
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How well is your business positioned to achieve its sales targets?

How well is your business positioned to achieve its sales targets? | Marketing 1, 2, 3's | Scoop.it
What skills and competences are needed to successfully grow your sales in the Sustainability Solutions markets e.g. ESOS, inside B2B clients
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How to Effectively Measure Your Social Media Marketing Efforts - #Infographic

How to Effectively Measure Your Social Media Marketing Efforts - #Infographic | Marketing 1, 2, 3's | Scoop.it
Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.
XDS Marketing's insight:

An effective social media strategy demands  time and effort!

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Is Your Brain Limiting Your Entrepreneurial Success?

Is Your Brain Limiting Your Entrepreneurial Success? | Marketing 1, 2, 3's | Scoop.it
Your business growth could be restricted by some familiar trains of thought.
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Delivering World-Class Service on a Startup Budget

Delivering World-Class Service on a Startup Budget | Marketing 1, 2, 3's | Scoop.it
Top-notch customer service doesn't need to be costly. Here are three ways new ventures can provide amazing service without breaking the bank.
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Where Marketing Ends, Branding Begins

Where Marketing Ends, Branding Begins | Marketing 1, 2, 3's | Scoop.it

So you’ve got a business and you’re ready to push your branding efforts online. The first question you encounter is “How do I go about with branding?”

 

What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following:

● Logos, color schemes, and website design – What should my logo be? What colors represent my business best? How do I go about with my web design?

● Brand mentions, links, and social popularity – I have to be as visible online as possible, because this promotes brand recall

● SERPs visibility, ad campaigns, and other promotional efforts.

 

If you answered any of the above, then you’re looking at branding the wrong way. The items I mentioned are all marketing tools and strategies, and they only scratch the surface of branding....


Via Jeff Domansky
XDS Marketing's insight:

But who handles your "Branding"? Your "Marketing Department" right?

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Mathew Weir's curator insight, October 1, 2014 7:46 PM

This artical talks about the difference between marketing and branding.  People often think that branding involves logos, colour, links and promotional efforts and this is considered to be looking at branding the wrong way.  Branding is the culture itself, the message that permeates and rules all the process of your business.

Jeshneil Prasad's curator insight, October 2, 2014 8:36 PM

The article outlines the differences in branding and marketing and outlines the misconceptions people make about branding. As suggested branding is about the promotional activities that ensure when launching your products or services it is rather about the  message, voice, culture, and vision of your company and products.

Millie Watson's curator insight, October 7, 2014 8:32 PM

The article explores the differences and the common misconceptions between marketing and branding. 

Marketing advertising and other promotional activities main purpose is to communicate the brand personality and message. Where as branding is comprised of your personality, your voice and your message. Branding is essentially portraying traits of a person. This article gives an in-depth insight into the right way branding should be communicated. When put into the same category as marketing, this can often lead to unsuccessful branding. 

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How to Turn a Contact Into a Customer

How to Turn a Contact Into a Customer | Marketing 1, 2, 3's | Scoop.it
Use your initial meetings with business contacts to discover whether they're potential customers.
XDS Marketing's insight:

It's all about DUE DILIGENCE... Knowing what their needs are and how you can meet those needs.

 

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Make Anything Go Viral with These 5 Secrets

Make Anything Go Viral with These 5 Secrets | Marketing 1, 2, 3's | Scoop.it
Want to make your online content take off? Look beyond the obvious for viral success.
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