Marketing
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Patricia Antonela from Public Relations & Social Media Insight
Scoop.it!

Why Your Website Needs Content Marketing

Why Your Website Needs Content Marketing | Marketing | Scoop.it

Rarely will someone read a blog post or view a video and immediately sign up for your service; it’s more likely that they won’t sign up, but will remember your brand for the future. Then, after reading three or four of your blog posts or viewing a few of your videos over an extended period, they’ll start to trust you.

 

Over time, your companies goes from being a complete stranger to a reputable source of helpful information. Rand Fishkin explains this well, noting that the biggest mistake many businesses make in content marketing is anticipating immediate results. That just isn’t how it happens – results happen over time, not as soon as people see your content....


Via Jeff Domansky
more...
George Schildge's curator insight, April 21, 2015 9:03 AM

Think of it this way. The website is a Ferrari and the content is the gas. What type to you put in?

Gina Tucker's curator insight, April 21, 2015 6:20 PM

Don't be left behind. 

Miguel Damiani's curator insight, April 23, 2015 9:51 AM

Ciertamente, el contenido es fundamental, pero este debe ser bien marketeado...

Rescooped by Patricia Antonela from Public Relations & Social Media Insight
Scoop.it!

How to Increase Website Traffic From Social Media | @IanCleary

How to Increase Website Traffic From Social Media | @IanCleary | Marketing | Scoop.it

Where do you get most of your traffic from?

 

Is it from Google searches, referrals from other websites, social media or somewhere else?Each form of traffic is relevant and useful.

 

But…. today, let’s focus on how to increase website traffic from social media....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 20, 2015 10:44 AM

Looking to increase website traffic from social media? Here are 8 very practical and actionable tips from Ian Clearly.

judyhaar's curator insight, April 20, 2015 1:19 PM

Social Media is so important for success

Rescooped by Patricia Antonela from Public Relations & Social Media Insight
Scoop.it!

5 key factors in a winning omni-channel experience

5 key factors in a winning omni-channel experience | Marketing | Scoop.it

Research from Internet Retailer reveals that consumers are spending more and more time on Facebook, Twitter, Pinterest and YouTube. In fact, retailers report a 42 percent increase in referrals from these channels. This means shoppers APR far more likely to consult a social channel before making a purchase. And, when they do decide to buy, they are looking for low-cost, speedy delivery, simple and effective online and voice customer service options, and the ability to make returns and exchanges at the physical location.

 

In other words, they want every avenue available to them, at every minute of the day, and if you aren’t ready to meet them there, you’re going to lose out,.

 

Txhe infographic below points out the five key factors that create a winning omni-channel experience, with the data to back it up....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, April 20, 2015 12:57 AM

For brands that want to reach modern customers, omni-channel commerce is no longer optional. Here's why.

Kajsa Hartig's curator insight, April 20, 2015 2:01 AM

This is primarily about retail but certainly useful for museum experiences as well.

Rescooped by Patricia Antonela from MarketingHits
Scoop.it!

Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC

Your Guide to Google+ Business to Business Marketing #INFOGRAPHIC | Marketing | Scoop.it
It's safe to say that the discussion over the importance of using social media for marketing is over.

Via Brian Yanish - MarketingHits.com
more...