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This Is What A Modern Marketing Professional Looks Like [Infographic]

This Is What A Modern Marketing Professional Looks Like [Infographic] | Marketing | Scoop.it

The marketing profession has changed over the years. Marketing professionals have had to evolve along with technology. This infographic illustrates that.

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B2B Marketers Should Take Another Look at E-Commerce - Biznology

B2B Marketers Should Take Another Look at E-Commerce - Biznology | Marketing | Scoop.it

"E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study.  Time for another look."

 

Key excerpt...

 

So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities?  Here are some tips:

Review your customer segments and product lines for e-commerce potential.  Small and medium business customers may be a perfect fit.  Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals.Examine your sales and marketing process for elements that can be automated with e-commerce technology.  Look at quote management, contract pricing, channel partner support, purchase order processing, order approvals, cross sell and upsell, licensing, renewals, reactivation, winback—there are more than you may think.Select software that was built specifically for the complexity of business markets.  Companies that buy consumer solutions and try adding B2B capabilities will quickly be frustrated.Select software that provides consumer-like e-commerce functionality.  Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”Make sure you connect your e-commerce with your existing accounting, manufacturing and other systems.  Xiameter customers, for example, get their order confirmation, shipping notices and invoices out of Dow Corning’s SAP, which also communicates with the manufacturing plants to get the order produced.Consider using cloud-based suppliers, where you can get up and running in less than a month, and leave the technology to someone else.  Rainmaker Systems offers not only dedicated “sales assist” from its call center, they will even deal with their clients on a revenue-share basis.Remember that e-commerce is global by definition.  So look for technology that offers multiple languages and currencies, and supports tax and customer compliance.

 


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marketingIO's curator insight, April 30, 2013 7:29 AM

We're scooping this so as to raise the thought. We all know that for a B2B company to embrace e-commerce, you have to deal with a massive amount of internal process changes, integration, and channel conflict. Regardless, some points made above and in the post are worthwhile, e.g., the second point regarding parts of the sales process that can be e-commerce-ized.


  • See the article at www.biznology.com
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Georgia Gibbs Design's curator insight, May 3, 2013 11:02 AM

For B2B services this is a great opportunity that the article author feels is underutilized. For developers and designers it is also a growth market. Good news for all!

Keystone Software's curator insight, May 27, 2015 3:55 AM

If you're a wholesaler or B2B retailer and you haven't embraced ecommerce yet, then please read this article from Ruth Stevens and think again.  Whilst this is from a US perspective the points are still salient to wholesalers in the UK and Europe as well.

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How to Create Great Headlines | Technology Marketing Tips

http://www.simpleheadlines.com Without a Powerful, Proven and Winning Headline, your sales letter may be just another one hit wonder with profits that barely...
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Customer Experience Is Now The 5th Marketing 'P' And Other Top CMO Insights

Customer Experience Is Now The 5th Marketing 'P' And Other Top CMO Insights | Marketing | Scoop.it
“@CMO_com: The 5th #marketing P...doesn't even start with a P! http://t.co/h0eRJvHOzo”; As technology grows this is invaluable to success
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Content Marketing Tips for Tech Brands: Attract New Business in Three Simple ... - Huffington Post

Content Marketing Tips for Tech Brands: Attract New Business in Three Simple ... - Huffington Post | Marketing | Scoop.it
Content Marketing Tips for Tech Brands: Attract New Business in Three Simple ...
Huffington Post
The old adage "you can catch more flies with honey than vinegar" holds true for digital marketers today.
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Digital Marketing: Technology Adoption Curve Falls Well Behind Vendor Ambitions - CMSWire

Digital Marketing: Technology Adoption Curve Falls Well Behind Vendor Ambitions - CMSWire | Marketing | Scoop.it
CMSWire Digital Marketing: Technology Adoption Curve Falls Well Behind Vendor Ambitions CMSWire The vendor landscape for digital marketing technology is highly fragmented, and understanding its dynamics requires an understanding of how each element...
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LinkedIn, On The Lookout For More Stickiness, Adds Channels With Curated Content On LinkedIn Today | TechCrunch

LinkedIn, On The Lookout For More Stickiness, Adds Channels With Curated Content On LinkedIn Today | TechCrunch | Marketing | Scoop.it

Excerpted...

 

LinkedIn, now at 225 million users, continues to introduce more features to its site to keep people returning to it and staying there for longer. Today it’s the turn of LinkedIn Today, its social news page, which is getting a new feature called Channels. Channels is rolling out starting today to English-speaking users. LinkedIn says that it plans to announce the service formally on Wednesday.

 

Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected people deemed influential (LinkedIn’s list of “influencers”) in the given topic.

 

In the last several months, LinkedIn has introduced a number of changes. They’ve included upgraded, more media-enhanced profiles; a Contacts update to add in more “personal assistant” life organizing features; new iPhone and Android apps; an expanded search engine; @mentions in status updates; Klout-style endorsements; and a Recruiter homepage redesign for the site’s most dedicated user vertical. As with many of these other enhancements, LinkedIn Today, and its new channels feature, offer a more slick look and more functionality.

 


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marketingIO's curator insight, May 8, 2013 8:25 AM

We've scooped this for you as it gave a nice summary of all the recent changes to LinkedIn.


  • See the article at techcrunch.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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Adobe Acquires Neolane: Marketing Tech Gains An Accent - Forbes

Adobe Acquires Neolane: Marketing Tech Gains An Accent - Forbes | Marketing | Scoop.it
Times of India
Adobe Acquires Neolane: Marketing Tech Gains An Accent
Forbes
On face value, the deal offers good incremental value for B2C marketers already heavily invested heavily in Adobe.
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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | Marketing | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @Gartner_inc http://gtnr.it/14I0qh7 (Navigate the #digitalmarketing landscape with this free map from @Gartner_inc http://t.co/tXlqyl2Pl3...
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