"E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. Time for another look."
So what are the e-commerce success factors for business marketers as they look to take advantage of these opportunities? Here are some tips:
Review your customer segments and product lines for e-commerce potential. Small and medium business customers may be a perfect fit. Same for high-volume, repetitive-sales product categories, like replacement parts or warranty renewals.Examine your sales and marketing process for elements that can be automated with e-commerce technology. Look at quote management, contract pricing, channel partner support, purchase order processing, order approvals, cross sell and upsell, licensing, renewals, reactivation, winback—there are more than you may think.Select software that was built specifically for the complexity of business markets. Companies that buy consumer solutions and try adding B2B capabilities will quickly be frustrated.Select software that provides consumer-like e-commerce functionality. Ease of use is the competitive watchword today, according to Forrester’s recent study “Thrive by Adopting Proven B2C Principles.”Make sure you connect your e-commerce with your existing accounting, manufacturing and other systems. Xiameter customers, for example, get their order confirmation, shipping notices and invoices out of Dow Corning’s SAP, which also communicates with the manufacturing plants to get the order produced.Consider using cloud-based suppliers, where you can get up and running in less than a month, and leave the technology to someone else. Rainmaker Systems offers not only dedicated “sales assist” from its call center, they will even deal with their clients on a revenue-share basis.Remember that e-commerce is global by definition. So look for technology that offers multiple languages and currencies, and supports tax and customer compliance.
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LinkedIn, now at 225 million users, continues to introduce more features to its site to keep people returning to it and staying there for longer. Today it’s the turn of LinkedIn Today, its social news page, which is getting a new feature called Channels. Channels is rolling out starting today to English-speaking users. LinkedIn says that it plans to announce the service formally on Wednesday.
Channels bring together curated content around general subjects like technology, marketing strategies, retail and healthcare — 20 in all, with more getting added soon — with each one combining popular posts from news sources with those from selected people deemed influential (LinkedIn’s list of “influencers”) in the given topic.
In the last several months, LinkedIn has introduced a number of changes. They’ve included upgraded, more media-enhanced profiles; a Contacts update to add in more “personal assistant” life organizing features; new iPhone and Android apps; an expanded search engine; @mentions in status updates; Klout-style endorsements; and a Recruiter homepage redesign for the site’s most dedicated user vertical. As with many of these other enhancements, LinkedIn Today, and its new channels feature, offer a more slick look and more functionality.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.