WhatsApp leads the rest of the mobile messaging field when it comes to popularity, and now the Facebook-owned service has passed 600 million monthly active users, according to CEO and founder Jan Koum.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
Why Inbound Marketing Services Are Great For Original Manufacturers Business 2 Community There is no doubt about it, the B2B game has changed. As our digital world has evolved, so has the way of business.
NLP, or neuro-linguistic programming, is a theory that claims people react more strongly to language that invokes one of their senses. Most people have an innate bias towards their eyes, ears, or hands, which translates into them preferring visual, auditory, or kinesthetic language.
Marketing materials have to cater to many people with many different preferences. Since it’s rare to see any one emotional language bias among a type of buyer or target audience -- the population is roughly split into thirds -- marketers should instead try to hit all three bases with their messaging.
Here are some suggestions for how to do that:
Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. Use language that evokes color, brightness, and sight -- “show me,” “green with envy,” etc.
Auditory – These are people that prefer to use their ears. Instead of stimulating visuals, they’re more interested in sound, as packaged in podcasts or recorded interviews. “Hear me out,” “tell me,” “hit a sour note,” etc.
Kinesthetic – They’re the hands-on learning type. Whereas visual or auditory people like to see or hear information, kinesthetic people actually need to participate by clicking or interacting in some way. Use physical phrases like “let’s walk through this” or “tackle a problem.”
Here are some tips for writing more compelling headlines...
The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.
A small number of 42 social patients across four disease states – Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which... [[ This is a content summary only.
Remember your kindergarten report card, when you were evaluated on things like your ability to follow directions, name the colors, and sing the alphabet? It also included an early assessment of a skill that would influence your success for the rest of your life: the ability to "play well with others." The criteria were pretty basic at the time: share, wait your turn, don't hit or yell, help when someone is struggling. As you grow up, many of the same basic principles apply, but situations can be much more complicated for adults to play well together and still achieve desired results.
Context and personal needs often create internal conflict when trying to weigh the needs of the few against the good of the whole. And as a leader, sometimes you have to make a conscious choice to make others unhappy. Still, with a little finesse, you can meet objectives and still all play in a happy sandbox. You may not satisfy everyone all of the time, but then working together to resolve conflicts, rather than just being pleasant all of the time, can make a team stronger.
Business leaders generally present themselves as the creators of jobs, the real makers of the economy, claiming to add value to their organization, to the economy and to society. But in the US over the last few decades, through the pervasive practice of share buybacks, the incumbents of C-suite have turned themselves into takers, not makers.
That’s the thrust of “Profits Without Prosperity,” an article by William Lazonick, professor of economics at the University of Massachusetts Lowell, in the September issue of Harvard Business Review.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.