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Pinterest Analytics

Pinterest Analytics | Marketing | Scoop.it
With Pinterest Analytics, see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.  

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Mind Games and Misconceptions - How Marketers & Salespeople are Irrit…

Mind Games and Misconceptions - How Marketers & Salespeople are Irritating Their Leads Mind-blowing stats that prove marketers and salespeople have been gettin…

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WhatsApp reaches 600 million active users

WhatsApp reaches 600 million active users | Marketing | Scoop.it
WhatsApp leads the rest of the mobile messaging field when it comes to popularity, and now the Facebook-owned service has passed 600 million monthly active users, according to CEO and founder Jan Koum.

Via Brian Yanish - MarketingHits.com
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Global marketer confidence dips: Warc Index | Best Media Info

Global marketer confidence dips: Warc Index | Best Media Info | Marketing | Scoop.it

 

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marketingIO's curator insight, August 24, 2014 5:54 PM

First, this covers all marketers. Second, it dips this time of year. What you want to watch for is Q4 going into Q1.


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How to Reach Seniors or Baby Boomers Through Mailing Lists | Macromark

Get the senior citizen mailing list, baby boomer mailing list through Macromark
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10 Digital Marketing Certificates to Jumpstart Your Career » Search Engine People Blog

10 Digital Marketing Certificates to Jumpstart Your Career » Search Engine People Blog | Marketing | Scoop.it

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Digital marketing optimisation: five lessons from the top performers

Digital marketing optimisation: five lessons from the top performers | Marketing | Scoop.it

The average conversion rate in Adobe's Digital Optimisation survey is 2.6%. However, 20% of companies have a conversion rate greater than 4.5%.


Via Pedro Da Silva, massimo facchinetti
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Mac Cosmetics Targets Customers with Direct Mail Mobile Campaign | Macromark

Mac Cosmetics are now targeting customers with direct mail marketing campaigns
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10 Tips for Designing a Web Page That Looks Great and Ranks High

10 Tips for Designing a Web Page That Looks Great and Ranks High | Marketing | Scoop.it
These 10 SEO tips will help you maximize the impact of your website in order to increase engagement among consumers and keep visitors coming back for more.

Via Alexandre Guapyassu
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Google Made 890 Improvements To Search Over The Past Year

Google Made 890 Improvements To Search Over The Past Year | Marketing | Scoop.it
In a Google+ post from Google head of search Amit Singhal, Google shares they have made "more than 890 improvements to Google Search last year alone." In 2

Via Alexandre Guapyassu
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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Marketing | Scoop.it
A full list of headline formulas used by the pros - the best templates to follow to get your headlines clicked on social media, blogposts, emails, and more

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Neil Ferree's curator insight, August 18, 2014 3:06 PM

We enjoy pairing the work of headline writing with the science of human psychology. With that in mind, here are eight headline strategies that are backed by psychology.


  1. Surprise – “This Is Not a Perfect Blog Post (But It could've Been)”
  2. Questions – “Do You Know How to Create the Perfect Blog Post?”
  3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
  4. Negatives – “Never Write a Boring Blog Post Again”
  5. How to – “How to Create a Perfect Blog Post”
  6. Numbers – “10 Tips to Creating a Perfect Blog Post”
  7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
  8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”


Use these tactics to create a Headline that will entice your readers to click through to read and hopefully engage and share your post.

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25 Ways to Increase Traffic to Your Website

25 Ways to Increase Traffic to Your Website | Marketing | Scoop.it

Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.


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Bing, Following Google, Will Test Close Variants in Exact Match

Bing, Following Google, Will Test Close Variants in Exact Match | Marketing | Scoop.it
Bing will test the inclusion of close variants in exact match for some queries, which some say helps pave the way for a future with keywordless search.

Via Alexandre Guapyassu
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Why Inbound Marketing Services Are Great For Original Manufacturers - Business 2 Community

Why Inbound Marketing Services Are Great For Original Manufacturers - Business 2 Community | Marketing | Scoop.it
Why Inbound Marketing Services Are Great For Original Manufacturers
Business 2 Community
There is no doubt about it, the B2B game has changed. As our digital world has evolved, so has the way of business.

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Plan out Your Pinterest Pin Schedule

Plan out Your Pinterest Pin Schedule | Marketing | Scoop.it
Having a pinning schedule can help you grow more followers, and keep you organized on the social network.

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How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP) - HubSpot

How to Make Your Marketing Message Pop With Neuro-Linguistic Programming (NLP) - HubSpot | Marketing | Scoop.it

Digest...


NLP, or neuro-linguistic programming, is a theory that claims people react more strongly to language that invokes one of their senses. Most people have an innate bias towards their eyes, ears, or hands, which translates into them preferring visual, auditory, or kinesthetic language. 

 

Marketing materials have to cater to many people with many different preferences. Since it’s rare to see any one emotional language bias among a type of buyer or target audience -- the population is roughly split into thirds -- marketers should instead try to hit all three bases with their messaging. 

 

Here are some suggestions for how to do that:

 

Visual – Visual people process information through their eyes, and are therefore drawn to content types they can see, such as infographics, videos, and SlideShares. Use language that evokes color, brightness, and sight -- “show me,” “green with envy,” etc.

 

Auditory – These are people that prefer to use their ears. Instead of stimulating visuals, they’re more interested in sound, as packaged in podcasts or recorded interviews. “Hear me out,” “tell me,” “hit a sour note,” etc. 

 

Kinesthetic – They’re the hands-on learning type. Whereas visual or auditory people like to see or hear information, kinesthetic people actually need to participate by clicking or interacting in some way. Use physical phrases like “let’s walk through this” or “tackle a problem.”

 

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marketingIO's curator insight, August 24, 2014 5:44 PM

Now I don't think any of us will segment by NLP, however, you may want to see messaging reflect these three types of NLP audience.

Miami Marketing Tools's curator insight, August 25, 2014 2:41 PM

Neuro-Linguistics applied to marketing. Interesting article about how text may invoke your senses depending on your innate bias (visual, auditory, or kinesthetic language.)

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How to Write Better Headlines [Infographic]

How to Write Better Headlines [Infographic] | Marketing | Scoop.it

Here are some tips for writing more compelling headlines...

The infographic by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


Via Lauren Moss, malek
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Kamian's curator insight, October 1, 2014 12:31 PM

(ENG) Excelente infografía con Tips para redactar titulares efectivos.

GwynethJones's curator insight, October 5, 2014 11:49 AM

Writing kicky headlines are the THING!

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Who are the 3 types of social patients?

Who are the 3 types of social patients? | Marketing | Scoop.it

A small number of 42 social patients across four disease states – Fibromyalgia, hemophilia, MS, and asthma were studied by the New Solutions Factory. Most questions were open-ended, which... [[ This is a content summary only.


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Seminar Self Improvement Mailing Lists| Opportunity Buyers Mailing List | Macromark

Seminar Self Improvement Mailing Lists| Opportunity Buyers Mailing List | Macromark | Marketing | Scoop.it
Your search for up-to-date self improvement mailing lists has come to an end. Macromark offers well-targeted, routinely updated self improvement mailing lists to its
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43 Penguin Friendly SEO Tips for Page One Google Rankings

43 Penguin Friendly SEO Tips for Page One Google Rankings | Marketing | Scoop.it

Via Carlos Bisbal, massimo facchinetti, malek
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Carlos Bisbal's curator insight, August 18, 2014 9:08 AM

43 Consejos de SEO sobre Penguin que te situarán en la primera página de los rankings de Google #infografia #infographic #SEO 

 

http://www.pinterest.com/pin/338121884497686043/

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Teamwork Takes Work: 7 Ways to Play Nice With Others

Teamwork Takes Work: 7 Ways to Play Nice With Others | Marketing | Scoop.it

Remember your kindergarten report card, when you were evaluated on things like your ability to follow directions, name the colors, and sing the alphabet? It also included an early assessment of a skill that would influence your success for the rest of your life: the ability to "play well with others." The criteria were pretty basic at the time: share, wait your turn, don't hit or yell, help when someone is struggling. As you grow up, many of the same basic principles apply, but situations can be much more complicated for adults to play well together and still achieve desired results.

 

Context and personal needs often create internal conflict when trying to weigh the needs of the few against the good of the whole. And as a leader, sometimes you have to make a conscious choice to make others unhappy. Still, with a little finesse, you can meet objectives and still all play in a happy sandbox. You may not satisfy everyone all of the time, but then working together to resolve conflicts, rather than just being pleasant all of the time, can make a team stronger.


Via The Learning Factor
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The Learning Factor's curator insight, August 19, 2014 7:35 PM

The workplace is basically an adult sandbox. There are those that play together well, those who are aloof and of course there are bullies. These tips will help you manage them all.

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How This Algorithm Detected The Ebola Outbreak Before Humans Could

How This Algorithm Detected The Ebola Outbreak Before Humans Could | Marketing | Scoop.it
By mining the social web, machines saw the outbreak coming a week before the world knew about it.

Via Marc Phippen
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HBR: How CEOs Became Takers, Not Makers

HBR: How CEOs Became Takers, Not Makers | Marketing | Scoop.it

 

Business leaders generally present themselves as the creators of jobs, the real makers of the economy, claiming to add value to their organization, to the economy and to society. But in the US over the last few decades, through the pervasive practice of share buybacks, the incumbents of C-suite have turned themselves into takers, not makers.

That’s the thrust of “Profits Without Prosperity,” an article by William Lazonick, professor of economics at the University of Massachusetts Lowell, in the September issue of Harvard Business Review.


Via Bonnie Hohhof
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